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BOHAN Advertising | Marketing
Office Employees51-100
David Bohan, Chairman
David founded the agency that bears his name in 1990 and is actively involved in its operation. He also is a leader in the advertising industry and is someone who believes strongly in developing and encouraging future generations of marketers. He is on the board of the American Association of Advertising Agencies--the first Nashvillian on that board--and is an active member of the Nashville Advertising Federation. His brand and client experience is both broad and deep and includes work in nearly every client and sector. David is accustomed to working with large organizations. He was on the ground floor of the creation of Tennessee's tourism department--the first cabinet-level state tourism department in the nation and was its first assistant commissioner of marketing. Early in his agency life, he managed the multi-faceted operations of Opryland, USA (hospitality, entertainment, theme park, broadcasting and more), and when he started his own agency, he remained interested in tourism and economic/community development through work with the City of Pigeon Forge, Tennessee. Pigeon Forge was BOHAN's original client, and it remains a cornerstone client today. Agency-client relationships that last two decades are extremely rare, and this one is a testament to great work and solid personal connections.

David is on the adjunct faculty of the University of Tennessee, Knoxville. He is on the Board of Visitors for UT College of Communications and Information and is a leader in the university's billion-dollar Campaign for Tennessee. The year BOHAN was created, David dedicated a percentage of its gross profit to UT scholarships for advertising majors, making a clear statement that he believes in grooming future leaders.
Shari Day, President/CEO
Shari is president/CEO of BOHAN Advertising, an 80-employee agency that has won an Advertising Age culture award and has been named the Advertising Age Southeast Small Agency of the year. She joined BOHAN in 2010 and has helped guide its performance and rise to national recognition.

Shari began her career as a broadcast producer in Orlando and then spent 19 years growing ad agency Davis-Newman-Payne in Knoxville, Tennessee. She created national and global marketing strategies for Sea Ray Boats, Boston Whaler and Azimut Yachts, and she successfully positioned regional grocery store chain Food City to compete head-to-head with national brands that were encroaching on its turf. She also developed comprehensive marketing and advertising strategies for The University of Tennessee Medical Center.
Gayle Fuson, EVP/Chief Financial Officer
Gayle has been with BOHAN almost since the inception of the agency. As she would say "I wasn't there the day the doors opened, but I got here as soon as I could." That was in 1992, and since then, Gayle has helped the agency grow and earn the respect of clients and vendors through careful and thorough financial management. She became a partner in 2005.

Gayle has assembled a solid team in the finance department, where team members see no barriers within the agency. Accounting personnel work closely with the creative, media and account service departments to make the numbers side of the business run smoothly. Gayle also directs the agency's human resource function.
John Sharpe, Chief Marketing Officer
John quietly celebrated his 35-year anniversary in advertising agency management recently. During that time he has worked with a variety of clients in a wide range of categories. Those years of experience have made him particularly qualified to lead the BOHAN new account transition team, providing expert guidance and counsel during the critical first 90-120 days of a new client relationship when the agency and client adjust to becoming true operational partners.
Rich Melin, Vice President/Director of Media
New York native Rich Melin arrived at BOHAN in 2004 and brought with him more than 20 years experience in managing media programs for regional, national and international clients at well-known agencies such as YPB and Cramer-Kresselt in Orlando and New York. At Cramer, he helped position Gainesville Regional Utility for an influx of competition during a time of deregulation in Florida markets.

Rich has managed media teams for a wide variety of brands, including the Florida Department of Citris, the Atlanta Committee for the Olympic Games, Winn-Dixie and Walt Disney World Resorts.

The media philosophy that guides Rich says that success comes not from outspending others but by doing things that are "media smart." Rich and his team work diligently to match message with media and constantly find attention-getting methods to reach people in memorable ways.
Brian Gilpatrick, Senior Vice President/Consumer Insights & Planning
Brian is our resident chief behavioral scientist, para-psychologist, ethnographer, cultural
anthropologist and both the strategic offensive and defensive coordinator for our
agency team.

As head of BOHAN’s customer insights and planning discipline, Brian’s job and his
passion is digging up the buried bones of unique business niches, customer
motivations, cultural nuances and unique research methodologies – then piecing them
all together into strategies that solve business problems and seize opportunity in
transformational ways.

And he’s been doing it here for 20 years.
Jon Arnold, Executive Creative Director
Jon Arnold will always win the contest of whose birthplace has the coolest name.
His answer to that getting-to-know-you question is Coolville, Ohio. Honest.

Beyond having that cool birthplace, Jon makes creative projects shine.
He’s done that for Ford Motor Company, the NFL and Turner Classic Movies and
many other clients at agencies such as Mullen, CORE and TBWA Chiat/Day before joining BOHAN. He’s one of the quiet creatives whom clients cherish.