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Empower MediaMarketing
TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US101-200
Total Worldwide101-200
BIOS
Jim Price, President and CEO
Since Jim became President in 2009, Empower has grown 25% and expanded its offerings to include a full array of marketing services. His thirteen years at Empower has been spent leading the agency in the digital space and creating an organization that is built for the future.

In early 2012, through two acquisitions, Jim engineered the formation of The Empower Group to include Empower MediaMarketing and the brand enculturation agency, Powerhouse Factories. Jim had the foresight to see the agency trends across paid, owned and earned media, and successfully engineered a new model for the 29 year-old independent agency. Empower continues to do what it does best in paid media, while adding the services of earned media, and creative design in Powerhouse Factories. All together The Empower Group has 180 employees and more than $250 million in billings.

Jim previously held roles with ABC Radio, Beyond Interactive and Bush-Cheney '04. He has been recognized by Ad Age as a Media Maven and also named a “40 Under 40” award recipient by The Cincinnati Business Courier. Jim is most proud of the awards Empower has received for our work, as well as our designation as a top place to work in marketing and advertising in various local and national publications. He frequently speaks on his expertise in the business and digital media at industry-leading conferences, such as AdTech and iMedia. He is also an instrument-rated pilot and very active in the community, mentoring with the Cincinnati Youth Collaborative and serving as President of the Board for the Starfire Council.
Lynne Veil, Executive Vice President and COO
Lynne Veil ensures Empower has a clear vision, strong leadership at all levels of the company as well as a clearly-stated strategic plan and an unwavering commitment to carrying it out. She has been with Empower for more than twenty years—all as COO. Lynne is responsible for the Client Strategy, Media Strategy and Consumer Insights divisions of the company in addition to her operational and corporate duties.
Lynne ensures that real innovation—not “me too” reactions are incorporated into each client’s strategic plan. She fosters a results-driven culture, having teams set Return on Objectives measures in order to constantly analyze and assess our clients’ growth.
Prior to joining Empower, Lynne spent ten years at Procter & Gamble in Brand Management and Media positions. Lynne has been recognized as an “Advertising Working Mother of the Year” by Working Mother Magazine and Advertising Women of New York. She is active in her community, currently serving on advisory boards at several schools, including the University of Cincinnati.
Joseph Lowry, Chief Financial Officer
As Empower’s CFO, Joe is responsible for the agency’s finance and accounting, management information systems, media finances and compensation as well as employee benefits trends and plans. This “numbers” guy is also a creative thinker, constantly encouraging fresh thinking throughout the company.

Joe motivates people to come up with ideas that not only contribute to Empower’s ongoing growth and success but also that help build our clients’ business. His team monitors and measures Empower’s performance on behalf of our clients so the entire agency is aware of the company’s impact.

Prior to Empower, Joe worked at Deloitte Touche and Kao Brands and has a Master’s in business from Xavier University.
Courtney Ackerman, VP, Practice Leader, Planning
Celebrating just over a decade at Empower, Courtney has been focused on delivering superior planning strategy to all our media plans. As the Practice Leader, she strives to make sure the best ideas are effectively communicated to and with consumers to make sure each client’s brands stand out and get results.
Courtney’s background at Empower has spanned client leadership roles, and leadership of media planning across local and national broadcast, print, digital and outdoor. She is currently working to further the Communications Planning discipline at Empower to raise the bar on holistic strategy and integrated campaigns. Courtney is always keeping her finger on the pulse of planning evolutions, currently focused on moving at the speed of consumers and building content and sensory driven plans. She has been working closely with partners like Shaw Floors who have expanded their digital media investment with Empower to include legacy media and blogger outreach.
Michele Toller, VP, Offline Media Investment & Activation
Michele leads Empower’s team of media experts who handle the fast-paced, volatile, and ever changing offline media investment & activation for all of our clients. Her responsibilities include strategic guidance in the planning and negotiation of client advertisements in TV, Radio, Out of Home and Print.
Michele’s mantra? If it isn’t broken, break it. She has an insatiable appetite for finding new ways to deliver a great product. Her obvious penchant for numbers only enhances her approach with her to team to incorporate the science, creativity and knowledge of the consumer and media into the planning and buying process. Michele is leading the team and agency in living a follow the ‘content’ mindset. Consumers are in control of where, when, and how they consume media, which drives planning and buying mindset from TV, Radio, & Print to ‘content’.
Michele played a key role in snagging the Long John Silver’s national business from Mediaedge:cia by delivering sales-building strategy and competitive media rates. Also attributed to the win was Empower’s size enabling us to deliver strong attention and tenured leadership to their business, the principle upon which Empower was founded.
Ryan Derrow, VP, Online Investment & Activation
As Vice President of Online Media and Digital Strategy at Empower, Ryan currently manages a team of 25 strategy, media and search specialists, ensuring that our clients’ online investments are targeted and generate results.

A self proclaimed “data-geek”, Ryan has a passion for the challenges and opportunities that exist within our digital world. He built Empower’s internal programmatic buying solution, ClearTrade(sm) in 2012 as the next evolution of the fragmented agency trading desk model of the late 2000’s.

While at Empower, Ryan has also played a lead role with clients across a wide variety of categories. His client roster includes Long John Silver’s, Michaels Arts & Crafts, Famous Footwear, Sharpie® and Rust-Oleum. Prior to joining Empower, Ryan worked for Nielsen BASES as an Analyst and Client Consultant. In his free time, he plays a leadership role with Habitat for Humanity.
Natalie Dalton, Client Management Practice Leader
Since change is the only constant in the marketing world, Natalie believes in embracing it with a contagiously, positive attitude. As past leader of the company-wide training program, Empower University, Natalie implemented numerous technical and soft-skills workshops. She is currently working to instill a project management approach to processes and tools, allowing client teams to continue to provide consistently high-quality work. She helps teams recognize common ground as they work separately to implement stellar work.

Over the last 19 years, Natalie has provided insights and impact across many business categories, including CPG, retail, travel/tourism and franchise-based services. Kao brands, Biltmore, Stanley Steemer and Harrah’s Entertainment, to name a few.
Julie Pahutski, Senior Vice President, Decision Sciences
Julie leads Empower's Decision Sciences team and has been instrumental in developing and refining several of the Company's proprietary media planning tools, including Target Insights(sm); Maps(s)m, a geographic targeting system; and ChatterWatch(sm) which measures and analyzes consumer-generated media. Her focus on ROI for clients’ media investment has led to better spending accountability, and she has spearheaded automated reporting and dashboards for Empower’s clients.
Julie also manages customized research studies for our clients helping them better understand their consumers and the consumer’s Impact Moments®, providing the perfect aperture for reaching them with advertising.