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Wildfire, LLC
TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
Discretionary Comments:
In the past five years, Wildfire has grown from a start-up shop of 2 people to its current size of over 35.
BIOS
Mike Grice, Chief Pyrotechnics Officer
Chief Creative Officer

An art director by trade. . . a Marketing Stratecutionist™ in practice. . . . Mike directs the company’s creative operations. An art director with a knack for strategy and brand development, Mike has garnered numerous industry recognition and awards over the course of his 23-year career. Mike brings extensive experience in the big agency world to the creative side of Wildfire, having conceived the ‘Uncommon Wisdom’ campaign for Wachovia bank. Mike spent many years in his early career at JWT in Chicago, creating award winning advertising for clients like Miller Brewing, Kraft Foods, Discovery Card and Kellogg’s. For Mike, though, his finest career achievement has been the success of Wildfire.
Brad Bennett, Chief Firestarter
Chief Executive Officer

An account/business development director by trade...a Marketing Stratecutionist™ in practice. . . . Brad directs the company’s overall marketing and business development efforts. In combination with his partner Mike Grice, he has in five short years successfully turned Wildfire into a $30 million plus company with a strong roster of world-class clients. A seasoned account director who has managed many national brands throughout his career, Brad excels at managing client relationships and contributing creative insight to help build client businesses such as Hanes, Champion, Winston, Camel, BB&T and Bali. In his former life, he was SVP/Director of New Business for Long Haymes Carr, in which role he successfully revamped the entire new business and pitch process.
Tory White, Firebrand
Director of Client Service

An account manager by trade...a Marketing Stratecutionist™ in practice…Tory manages the agency’s account management team and oversees day-to-day activity on clients’ businesses. A marketing communications professional with over 15 years experience, Tory has developed brand strategies and contributed to creative campaigns that actively engage consumers, drive sales and build business for a number of top name brands. She has extensive retail and fashion experience, having been the senior account leader on TJ Maxx for a number of years