Print This Page

AAAA Agency Search
TBWA\Chiat\Day Los Angeles
Office Employees201-500
Total US500+
Total Worldwide500+
Luis DeAnda, President
Having spent ten years based in Tokyo, and working throughout the TBWA network, Luis considers himself a global citizen who is inspired by diversity, cultures and how brands behave around the world. With over 20 years experience working with clients such as Apple, adidas, Ikea, Michelin, Nissan, P&G, Sony and Sprint to name a few, he's never been more excited about creating brand behaviors for the modern world.

Most recently as Managing Director at TBWA\Media Arts Lab, the agency created specifically for Apple, he was responsible for overseeing all international advertising and ensuring the highest level of consistency and relevancy around the world. He opened TBWA\Media Arts Lab offices in Tokyo, Shanghai, Seoul and Sydney. Luis continues to manage new market expansion for TBWA\Media Arts Lab.

Luis was also the Chief Operation Officer of TBWA\Hakuhodo in Japan, which was named AdAge's International Agency of the Year 2011 and Campaign's Agency of the Year 4 years in a row.

He's a native California who grew up with a passion for drawing and editorial cartooning. He believes in the magic of creativity and the power it has to influence.
Stephen Butler, Chief Creative Officer
Before joining TBWA\Chiat\Day, Stephen was Executive Creative Director and partner at Mother London. Over the last nine years Stephen oversaw the expansion of Mother from an agency of 70 people to one of 220, managing global clients such as Stella Artois and Coca-Cola. Most recently, Stephen oversaw Coca-Cola's London Olympics campaign. The campaign turned out to be the most successful since Coca-Cola's relationship with the Olympics began. During his time there, Stephen also oversaw award-winning campaigns for IKEA, mobile-phone provider Orange and, amongst others.

At the beginning of 2012, Stephen established the Experience Design unit at Mother with the aim of delivering innovation-focused projects. Mother Experience Design rapidly became known as the alternative entry point to Mother for projects that did not fit established communication profiles. In its first year Stephen and his team of designers, creative technologists and strategists delivered mold-breaking global projects for Gucci, Elton John Aids Foundation, Unilever and the British government.

Prior to Mother, Stephen was a Board Creative Director at BBH in London, managing their flagship account Levi’s. Originally from Cape Town, South Africa, Stephen also worked for Condé Nast in London as an Art Director on both British Vogue and British GQ.
Nick Barham, Chief Strategy Officer
Before joining TBWA\CHIAT\DAY, Nick was Global Director of Wieden+Kennedy Tomorrow,
based in Portland. Here, Nick led a team responsible for creating new revenue and working
models, with a focus on sustainability and emerging technology. His clients included Nike,
Target, the Gates Foundation and EcoDistricts. He also worked with W+Kʼs accelerator PIE
(Portland Incubator Experiment), helping start-ups build their businesses and their brands.

Prior to Portland, Nick was based in Asia, where he worked for Wieden+Kennedy Shanghai
as Planning Director. Nick was on a management team that helped grow the agency from a
single-client, China-focused agency to a multi-category offering with the capability to deliver
regional campaigns for clients like Nike, Converse, Coca-Cola and Nokia. High points of his
time in Asia include Nikeʼs Olympic campaign and a 6-city rock-music road trip for Converse
called Love Noise.

Originally from London, UK, Nick has also worked at Karmarama, BBC and BBH.
Brent Anderson, Executive Creative Director
Brent is Executive Creative Director at TBWA\CHIAT\DAY in Los Angeles. During his 8-year stint at Chiat, he has worked on Nissan, Visa, Pepsi, adidas and Gatorade, among others. Brent has been central to the evolution of the Gatorade brand and crafted the global launch of the G-Series - the most ambitious product innovation and the largest marketing campaign in the brand's 40 year history. Brent also created the Gatorade Replay campaign, the
most-awarded campaign at Cannes 2010, with 2 Grand Prix and 6 Gold Lions.

He has been nominated for 2 Emmys and has been awarded by every major award show in the industry. Most recently, his team has developed the insight and creative behind Gatorade's reinvention as a sports nutrition company and Gatorade's new global positioning “Win From Within”. He has also been central in winning the 2014 World Cup global campaign for adidas.

Brent is an artist, a family man, a sports nut and skis as much as he possibly can.
Fabio Costa, Executive Creative Director
Fabio Costa brings a world of digital achievement to TBWA\Chiat\Day, quite literally. From Sao Paulo to Paris, Toronto to San Francisco, Richmond to LA, Fabio has been a pioneer in reinventing the digital space.

Throughout his career, Fabio’s helped seamlessly weave together new technologies and traditional storytelling for some of the world’s most iconic brands: Nike, P&G, Mini, BMW, Yahoo!, Ray-Ban, Disney and Motorola, to name a few.

In 2010 he led Ogilvy’s global communications for Louis Vuitton, reviving the iconic “Celebrities” work for the World Cup, featuring U2’s Bono and football legends Zidane, Maradona and Pele.

Most recently, Fabio led the digital renaissance at The Martin Agency, creating buzz-worthy work for GEICO, BF Goodrich, Mentos and the John F. Kennedy Library Museum.

But apparently a shelf of Cannes Lions and One Show pencils aren’t enough for Fabio. So in his spare time he likes to compete in triathlons, ultra-marathons and the occasional Ironman race.

He calls it “balance.” We won’t tell you what we call it.
Neal Grossman, Chief Operating Officer
Usually, combining creativity and finance lands you in prison with the likes of mob accountants. But Neal has managed to put his two passions together for the greater good of us all.

An accountant by trade, Neal has held every major finance position at the agency: Corporate Controller, VP/Finance, CFO. In 2001, he was named CFO/North America for TBWA\Worldwide. And he’s been our COO since 2003.

But one of his proudest achievements was overseeing virtually every aspect of the design and construction of our iconic LA office. From working with renowned architect Clive Wilkinson to tracking down the perfect yellow paint, Neal was instrumental in making this place what it is.

Today, in addition to keeping us running smoothly, he continues to tap his creativity to design new compensation models for agencies and clients in an increasingly complex media landscape.
Barbara Overlie, Chief Financial Officer
Barbara holds what could be the toughest job in the agency. As CFO, she’s responsible for keeping us responsible, moneywise. No easy feat with a bunch of creative types running through the halls.

But somehow she manages to keep our financial machine well oiled. Whether it’s balancing budgets, negotiating contracts or making sure we can afford to hire the best and brightest, Barbara does it all with an effortless grace.

Of course she’s had lots of practice, first joining us in 1985. She’s seen us grow from our humble beginnings to our present success. And she’s got big plans to keep our pirate ship on the right course.
Karin Schaer, Executive Director of Marketing & Biz Dev
As one of the first people new clients meet, Karin plays a key role in our continuing growth. Our “business matchmaker” of sorts, she’s developed a sixth sense for determining how we can best serve both current and potential clients.

Karin has the rare distinction of working on practically every account in the building, contributing to well over $2 billion in new business. But more importantly, she’s helped us establish meaningful and lasting relationship with brands that share our desire for bold, disruptive work.

Karin oversees all our agency marketing, and coordinates with our partner agencies to develop smart solutions for clients old and new.