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d exposito & Partners
TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
BIOS
Daisy Exposito-Ulla, Chairman & CEO
Daisy Expósito-Ulla, an iconic name in multicultural communications in America, is Chairman/CEO of d expósito & Partners, LLC, an independent, woman- and minority-owned, full-service marketing and communications agency. Dubbed as The New American Agency™, d expósito & Partners offers excellence in marketing while creatively leveraging cultural insights for total market solutions in today’s New America. In March of 2013, the agency shared the coveted Ogilvy Silver Award within the Multicultural Category for their work for ConAgra Foods.

Expósito-Ulla’s professional beginnings hark back to content creation for television, as well as creative and production work at pioneering Hispanic agency Conill (now part of Saatchi & Saatchi). However, it was as a result of the unique success story at the ad agency she helped found, The Bravo Group (a Young & Rubicam/WPP company), that she captured the attention of the media and became a household name within the marketing industry. As head of Bravo, the agency reported billings of nearly half a billion dollars. With its enormous success, Bravo virtually became the blueprint for other global agencies wanting to enter the U.S. Hispanic and Multicultural arena.

Daisy has achieved a stellar career in brand-building through successful advertising and marketing communications, creating consumer-centric strategies and effective, holistic campaigns proven to engage and move consumers to embrace brands. Under her leadership, d expósito & Partners has already experienced significant growth, expanding and diversifying its client roster that includes the U.S. Census 2010. Other clients include ConAgra Foods, McDonald’s Restaurants of the New York Tri-State area, AARP, U.S. Army, Amtrak, Amway, among others.

As a reflection of her strategic and business-building abilities, her client experience extends across multiple categories, with clients such as Sears, AT&T, AT&T Wireless, Citibank, Kraft Foods, Wyeth Consumer Healthcare, Bank of America, Chevron, Miller Brewing Company, Campbell Soup Co., Dr. Pepper, Unilever, McDonald’s, The Ford Motor Company, Mazda, the U.S. Army and the U.S. Postal Service. Her creative and strategic leadership produced extraordinary results for clients and won much creative recognition, including numerous Clio, Effie, Telly, Addy, NY Festival of Festivals among many others. However, her most visible and gratifying achievement was spearheading the development of the Hispanic communications platform for the US Census 2000, which helped verify the presence of over 40 million Hispanics living in the United States.

Daisy has served on various industry association boards of directors, such as the AdCouncil and the AAAA Foundation. She helped found the Association for Hispanic Advertising Agencies (AHAA), and served as a board member for two terms. While serving as president of AHAA, she conceived and launched one of her most ambitious public service initiatives, FuturaMente (FutureMinds), a national campaign to motivate Hispanic-Americans to become teachers while also promoting education of Latino children and youth. She currently serves on the board of directors of the Advertising Education Foundation (AEF), and she is a founding member, former trustee and currently sits on the foundation board for the New America Alliance.

Since 2000, she has been involved with The National Campaign to Prevent Teen and Unplanned Pregnancy, and has been a member of its Board of Directors until 2013. She was the founding chair of its Latino Initiative and continues to serve in the committee, whose objective is to decrease teen pregnancy among Latinos in the United States. Her involvement with the American Cancer Society resulted in the first outreach effort to raise awareness and educate Spanish-speaking women about the prevention and treatment of breast cancer. For this, she received the American Cancer Society’s Humanitarian Award.

Daisy is the recipient of countless industry and civic awards. Among these, she has been bestowed recognition by New York’s The International Center, alongside Nobel Peace laureate Elie Wiesel, and Henry Kissinger, as well as The Carvel Immigrant Award. She has been recognized twice by Crain’s New York Business as one of New York’s 100 Top Minority Executives and Multicultural Leaders. She has received the Women of Distinction award by the Girl Scouts Council of Greater New York and the Salute to Women Achievers award from the YMCA of New York. She was honored with a Role Model award at the American Advertising Federation District Two Diversity Achievement Awards. She has also been honored as an outstanding leader at the New York Women’s Agenda eighth annual “Star” Breakfast. Most notably, though, she was recognized with the distinction Women Who Change the World by New York Women in Communications, Inc., winning her the prestigious Matrix Award in May 2003, the first Latina to receive the recognition.

Most recent recognitions, since her new start with d expósito & Partners, include: NY Women’s Chamber of Commerce Excellence in Business Award; Latin Business Magazine’s Spirit Award 2007; Latina Style Magazine’s 2008 Entrepreneur of the Year; Latin Business Magazine’s 2008 Excellence Recognition; the Institute for the Puerto Rican/Hispanic Elderly 30th Anniversary Gala’s Corporate Achievement Award. Servicing the McDonald’s business, a brand to which her professional career has consistently sustained a link, has garnered the agency several performance awards from the client.

Daisy’s love for the arts has manifested itself in her support, along with that of her husband, for various projects throughout the years; among them El Museo del Barrio, Teatro Repertorio Español, INTAR, and Jazz at Lincoln Center. They have been serving as board members of Repertorio Español since 2004.

Daisy Expósito-Ulla came to the United States from Cuba with her family in 1964. Daisy and her husband and business partner Jorge Ulla, an award-winning filmmaker and Grammy-nominated producer, live in New York City with their 24 year-old son, Gabriel, an NYU honors’ graduate who is an editor at eater.com and a features writer and contributor to publications such as The Wall Street Journal, and specialized food publications such as Lucky Peach and Bon Appétit, among others.
Jorge Ulla, Partner, Chief Ideation Officer
Jorge helped found d expósito & partners, with his wife daisy expósito-ulla, and a team of colleagues. with a clear vision of what the new american agency means, jorge is more than just the head of creative services: he ensures excellence in ideation and innovation across all functional areas. his freedom-to-everyone's-imagination mantra at the agency, along with his creative vision and deep consumer knowledge have already garnered a number of industry and client awards, including back-to-back recognition by mcdonald's for excellence in multicultural campaigns. to his advertising and marketing experience, he adds a rich, eclectic background in the varied communications-related fields of film, music production, journalism, and television writing and production. as a film director, he is the recipient of several clio, addy, and telly awards, as well as recognitions from the ny festival and london film festival, among others. he was awarded the ida award from hollywood's international documentary association, and one his documentaries is preserved by the library of congress. ulla is an award-winning film-maker and a two-time grammy® -nominated music producer in the latin jazz category. he is also a recipient of the “film blue ribbon award,”the face award” (facts about cuban exiles) and “the ace award.” chosen by the united nations, along with other prominent foreign-born personalities such as ambassador madeleyne albright and sudanese model alek wek, jorge was featured in a worldwide campaign against misconceptions about political refugees.
Mauricio Galvan, Partner, Chief Creative Officer
Prior to joining d expósito and partners, Mauricio was the Chief Creative Officer at totality (Havas’ multicultural agency) and Managing Partner, Executive Creative Director at the The Vidal Partnership in New York. Before arriving in the U.S. from his native Mexico, Mauricio was a recognized creative director in several top agencies in Mexico where he won a Bronze lion at the Cannes festival, something that had not occurred for Mexico in more than 20 years and was the 2nd win in its entire history.
 
In addition to the Bronze Lion he has been garnered with Silver and Bronze at Clio; 4 Silver and 2 Bronze in FIAP; more than 20 awards and 2 grand prix in the Circle of Gold in Mexico; 2 times the Best of Show, 6 Gold, 11 Silver, and 10 Bronze at the AdAge Hispanic Creative Awards among others.
 
During his 18 year career he has worked in almost every category, including automotive, banking, packaged goods, retail, pharmaceutical, fast food, spirits, beer, soft drinks and wireless among others.

He has served as the President of Circulo Creativo in 2009 and currently serves on the creative boards of the AdCouncil and Partnership For A Drug Free America.

In 2004, Mauricio was also recognized by HispanicAd to be the best creative director in the Hispanic market in the United States.
Gloria Constanza, Partner, Chief Activation Officer
Gloria has been at the helm of some of the most remarkable media success stories in the US Hispanic Market and was a key founder of our agency. Her background encompasses use of traditional, non-traditional and digital media for brands such as AT&T, Bank of America, McDonald’s and Sears among others.

Her successful leadership of the Census 2000 Hispanic media plan was recognized by Mediaweek magazine with its top industry prize for media planning: the “media plan of the year” award, both in the overall and in the “best campaign spending more than $25million” category. In 2010, the US Census once again awarded her the reigns of the most successful campaign to date.

As a testament to her position in the industry, Gloria was named “Media Planner of the Year” by the association of Hispanic Advertising Agencies.
Orlando Milian, Partner, Regional Director
Orlando brings many years of experience leading communications efforts for global brands and today is a partner and director of client services at the agency. He brings substantial integrated communications experience through his involvement across major marketing industries, including automotive, beauty, retail, financial services, CPG telecommunications and government accounts including the US Army, US Postal Service and the US Census.

As Senior Vice President, at Young & Rubicam, he directed the $80M corporate and public affairs business for Philip Morris USA’s Corporate Initiatives and led the development and execution for Youth Smoking Prevention’s parent and tween directed campaign.

Before this, Orlando was the general manager of Mosaica, a multicultural division of The Bravo Group/Y&R Brands leading Unilever, Citibank, Payless Shoesource and Philip Morris USA Hispanic businesses.
Louis Maldonado, Partner, Managing Director
Louis works on new business development and oversees several of the agency's accounts. prior to joing d´, louis worked at the marketing store, where he was the account director overseeing mcdonald's national hispanic promotions and brand activation activity, including the 2006 fifa world cup and mexican national team activations, and the hispanic overlay to the largest, national promotion, mcdonald's monopoly. previously, louis worked at the bravo group, as well as general market ad shop, warwick-baker-o'neill. while at bravo, he worked in the otc and pharmaceutical categories where he led the wyeth consumer healthcare, glaxosmithkline, novartis, and astrazeneca teams. louis earned an mba from indiana university, with concentrations in marketing and international business. he completed his undergraduate studies at baldwin-wallace college, where he graduated cum laude with a bachelor of arts in business administration and music. a native of cleveland, ohio, louis is also a professional clarinetist. he has guest-lectured at several prestigious university mba programs, including columbia university, new york university, and indiana university. he serves on the next generation council for the philharmonic orchestra of the americas.
Leo Olper, Partner, Business Development & Integration
Leo Olper recently joined d expósito as partner, Business Development & Integration Officer. Leo brings with him 20+ years of experience (the last 12 in the Hispanic Market). Prior to joining d expósito, Leo served as CEO of totality (Havas’ mutlicultural agency) and as COO of Lápiz (Leo Burnett’s Hispanic Agency). Before moving to the US Leo worked for 8 years in his home country of Mexico at Leo Burnett.

Leo has worked with some of the largest and most complex clients in the market. He has extensive experience across all categories and he has been fortunate enough to have worked with the likes of P&G, Kellogg’s, JP Morgan Chase, Coca-Cola, Allstate, InBev, General Motors, Sara Lee, McDonald’s and most recently Hershey. Leo’s work for these, and other clients, has been recognized with multiple Effie awards, Hispanic AdAge Awards as well Cannes Lions.

Leo is a member of the Board of Directors for AHAA (Association of Hispanic Advertising Agencies) where he is continuously searching for ways to ensure both clients and agencies prosper in the dynamic Hispanic Market.
Ellen Ryan, Partner. DEX Direct
Ellen is focused on delivering value to clients by building teams of seasoned, passionate professionals, whose role is holistic in both approach and delivery, along with a very integrated service offering, with an eye on always delivering against a specific ROI.

Ellen’s career has spanned a number of executive roles for various companies in building and managing marketing operations teams, and she has been involved in all aspects of architecting, executing, and delivering marketing programs for clients in every vertical industry from the Fortune 50 to the Fortune 1000.

Previously, Ellen was hired to build and manage the Customer Dialogue practice for Wunderman, NY; a division of Young & Rubicam, from 1990-2006, providing clients with expertise in contact center services including, overall customer interaction strategy, vendor sourcing, management, internal client call center operations improvement initiatives, cross-channel integration, and CRM applications and implementation.   In 2003 Ellen was promoted to Executive Vice President, Managing Director in charge of managing the Customer Impact Group, a melding of the Contact Center, Database, Interactive, Promotions, Media Services, Direct Mail, Fulfillment and Project Management teams, with a staff of well over 200 employees.

Ellen has attended American University in D.C., and received a Bachelor’s of Art in Communications from Oswego University.