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McKinney
TOTAL NUMBER OF EMPLOYEES
Office Employees201-500
BIOS
Brad Brinegar, Chairman and CEO
Brad learned the meaning of collaboration as an oarsman on the Dartmouth College crew team: “It’s not intuitive, but a boat actually goes slower when one guy rows better than the rest. And there is no defense in rowing, no way of stopping the other team. So the only way to win is to be smarter, work harder, care more and pull together better than your opponents.” Formerly CEO of giant Leo Burnett USA, Brad joined McKinney to get closer to clients, brands and advertising. An anthropology major who edited his college’s humor magazine, he also has an MBA in Finance from Columbia University.
Jeff Jones, President
Jeff joined McKinney in mid-2006 from Gap where he was evp, global marketing and led all facets of marketing strategy, communications, store design and retail store experience across 1,300 locations globally. His client-side experience also includes being global account manager for The Coca-Cola Company where he stewarded the relationship with Brown-Forman that led to the Jack and Coke marketing partnership. Prior to that, Jeff was president/ceo of LBWorks, a subsidiary of Leo Burnett, whose clients included Altoids, EarthLink, Gateway, Maytag and Starbucks. He has helped start and sell a technology services firm, and began his career at Leo Burnett working with clients such as General Motors, Miller Brewing and Procter & Gamble. Jeff is a graduate of The University of Dayton.
Jonathan Cude, Chief Creative Officer
Jonathan is that most wonderful of things, a home-grown promotion. He was named Executive Creative Director five years after joining McKinney, and Chief Creative Officer just this week. Just the fifth creative head in our 38-year history, Jonathan came to us from Wieden+Kennedy where he wrote for Nike and Diet Coke. He proved there that he could handle a broad range of styles from the humor of Nike “Streaker,” Creativity’s runner up for ad of the year, to the inspiring drama of the 2003 Cannes Gold Lion winner, Nike “Before.”
Here, the teams that Jonathan has co-led have won a Cannes Lion, two One Show Pencils, an Andy, an Athena, two Yahoo! Creative Summit Purple Chairs, four IAB MIXX awards (including the inaugural best of show), and two Buzz awards while driving business performance worthy of three EFFIEs for efforts including Audi A3 “Art of the Heist” and Sony Bravia “The World’s First Television for Men and Women.” We haven’t added it all up, but there’s billions of dollars in added topline client revenue tied to those ideas, too. Jonathan’s a graduate of the University of Texas at Austin.
Andrew Delbridge, Chief Strategy Officer
Andrew earned 2nd place in Australia’s national karate tournament and worked security for the Rolling Stones before settling into account planning and management roles at Publicis, Mojo, BBDO Clemenger and McCann-Erickson in Australia and New Zealand. He joined McKinney in 2002 as head of Account Planning, and in 2005 was named Chief Strategy Officer. He oversees our account planning, connection planning, interactive strategy and media planning operations – a group of disciplines that he is restructuring into one cohesive offering called Conversation Planning. Andrew is a member of the AAAA’s Account Planning Committee. He’s also responsible for the Travelocity Guarantee, an idea that doubled the double-digit growth already achieved by the introduction of The Roaming Gnome.
John Newall, Director of Strategic Alliances
John has been key in building partnerships with Sony Consumer Electronics, Virgin Mobile USA and Virgin Atlantic Airways. His leadership helped launch Bravia, Sony’s company-saving LCD television. He also led Virgin Mobile’s successful effort to reposition the brand as the company readied for an IPO.

John joined from Publicis, where he worked with a diverse range of clients from Fujifilm Digital Cameras to BMW, creating breakthrough work and business results.

Before that, he was the VP Marketing at SFX Entertainment where he worked with clients such as GM, Visa and American Express to build their business by leveraging the power of live entertainment.

Long on experience in identifying and brokering agreements with the best-in-class marketing resources, he will leverage that experience with a view to fully deliver on our promise of managing integrated conversations.
Doug Holroyd, Director of Connection Planning
Doug is a pioneer of connection planning, the art and science of finding new ways to weave brands into the fabric of people’s lives. He came to McKinney from Fallon Worldwide, where he helped clients like BMW and Citibank create powerful brand experiences. Before that, he was an ad manager at Kimberly-Clark and started his career at Leo Burnett. Doug also runs McKinney’s media group. A graduate of Ohio University, Doug has an MBA from Loyola in Chicago.
Jim Russell, Director of Digital Strategy