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VML
TOTAL NUMBER OF EMPLOYEES
Office Employees500+
Total US500+
Total Worldwide500+
BIOS
Brian Yamada, Chief Innovation Officer
As Chief Innovation Officer, Brian leads this integrated VML team to leverage VML capability and expertise across media, social, search, mobile and emerging media. This team is designed to bring clarity from digital chaos and understand a client’s best opportunities across a brand’s digital ecosystem to engage for impact — and continue to measure, build and optimize the client’s brand and business.

Brian joined VML in 1999 and helped lead one of the first major online media campaigns. His portfolio of past and present client partners includes BP/Castrol, Dell, Ernst & Young, Gatorade, H&R Block, Hallmark, HSBC, Intuit, Revlon, Southwest Airlines, State Farm Insurance, Warner Bros. and Western Union.

Brian has a passion for planning and strategy. He loves the pursuit of the big idea, and he finds it ironic that the faster technology moves, the less time people think they have.

Brian is a graduate of the University of Missouri School of Journalism.

Away from the office, he spends most of his time with his wife and children . Occasionally Brian scares fish and fishermen alike with his rudimentary fly-fishing skills.
Jon Cook, CEO
A driving force at VML since 1996, Jon has been CEO since 2011 and served as President from 2007 to 2014. During Jon’s tenure at VML, the agency has grown from 30 employees in Kansas City, Missouri, to more than 2,400 on six continents.

Jon has been an integral part of a leadership team that transformed the agency into a global marketing powerhouse, with expanded digital, mobile, video and social media capabilities. He’s the foremost advocate of VML’s primary objective to be the leading strategic partner for the world’s most forward-thinking brands.

Since 2011, Jon has spearheaded VML’s global expansion, launching full-service operations in Africa, Asia, Australia, Eastern Europe, India and South America to complement agency operations in North America and Western Europe. Major U.S. offices are located in Kansas City, Missouri, New York City, Seattle, Chicago, Atlanta, Boston and Kalamazoo, Michigan. There are a total of 26 VML offices around the globe.

In his executive leadership role, Jon draws upon years of account experience working with VML client partners such as American Century Investments, Gatorade, Kellogg, Microsoft, Colgate-Palmolive, U.S. Bank, SAP, Southwest Airlines, Wendy’s and many more.

Jon is on the National Advisory Board of the National World War I Museum at Liberty Memorial in Kansas City, Missouri. He is also a member of the leadership board of the American Association of Advertising Agencies, the WPP digital advisory board and the Y&R global executive committee. He was named the 2014 Advertising Professional of the Year by the American Advertising Federation (AAF-KC). Additionally, Jon was a finalist in the Ernst & Young 2012 Entrepreneur of the Year award program and serves on multiple corporate boards.

As a member of the VML Foundation advisory committee, Jon leads by example by volunteering in the communities where VML operates and by contributing to a wide range of pro bono projects. He is one of the agency’s strongest advocates for VML’s extensive community outreach program. Jon also serves as a board member for the Head for the Cure Foundation, a national organization dedicated to discovering cures for brain cancer.

Jon graduated from the University of Missouri in 1993 with a Bachelor of Science degree in journalism, and he supported the Missouri School of Journalism 2008 centennial program in several leadership capacities.

An avid sports fan, Jon is an active member of VML’s Corporate Challenge athletic teams and is a regular participant in the agency’s Monday evening basketball league. He enjoys playing the piano and spending time with his wife Lisa and their three daughters.

Feel free to contact Jon at:
Jon Cook
VML CEO and President
+1.816.218.2800
jon.cook@vml.com

For additional information, please contact:
Jennifer Puett
Executive Assistant
816-218-3098
Jen.Puett@vml.com
Eric Campbell, President
As VML’s president, Eric provides strategic leadership and business planning across VML’s global offices, ensuring continued growth for current client engagements and new business efforts. He is known for his ability to introduce inventive ways to connect with client partners to enable them to better navigate the ever-changing world of digital-driven marketing.

Since joining VML in 1999, Eric’s been pivotal in the continued evolution of VML’s capabilities, playing key roles across departments and client teams while providing executive leadership to key strategic accounts across the agency. He is known for his fearless approach to providing innovative ways to solve business challenges and deliver results for clients. Eric possesses a unique combination of marketing strategy, creativity,
and technology and operations experience to best apply VML’s know-how to deliver solutions.

Eric has served on the VML Executive Leadership Team since 2007, most recently as chief business officer, where he was responsible for the agency’s business development practice. He was also responsible for the launch of VML Seattle in 2004 while leading the Microsoft business, and has been integral in VML’s inclusion in other Team WPP operations such as Cavalry, which services Coors Light, Coors Banquet and MillerCoors.

Eric has been central to expanding the VML footprint and unifying agency operations to provide a connected capability focused on serving as the leading strategic partner for the world’s most forward-thinking brands.

In his free time, Eric enjoys spending time with his family. He is also an avid baseball fan and enjoys the lifelong challenge of improving his golf game. He is a graduate of the University of Central Missouri and holds a Bachelor of Science in graphic arts technology management.
Debbi Vandeven, Chief Creative Officer
With more than 20 years of advertising and digital experience, Debbi has earned a reputation for exceptional, on-strategy creative solutions that drive business for clients and connect with consumers through integrated channels. Since joining VML in 2000, she has led creative engagements for brands such as Carlson Hotels, Colgate-Palmolive, Dell, Gatorade, Kellogg’s, Revlon, Southwest Airlines, U.S. Bank, Wendy’s and Xerox.

Her creative leadership has enabled VML to become one of the top global digital agencies today with more than 26 offices and 2,400 employees worldwide.

She has served on several international award juries, including for Art Directors Club and New York Festivals. VML’s creative teams have garnered accolades from top international shows, including Cannes Lions, London International Awards, CLIO, Webby Awards, One Show, OMMA and Effie Awards, among others.

VML’s recent achievements include being named a Standout Shop by Advertising Age in 2012 and awarded with seven Lions at Cannes in the same year.

Debbi is a strong supporter of initiatives advancing women in creative leadership and mentoring talent to help women develop the interpersonal skills it takes to succeed in today’s industry.
Craig Braasch, Chief Operating Officer
As Chief Operating Officer for VML, Craig Braasch leads planning, channel activation, project management, human resources and facilities. In this role, Craig is responsible for ensuring VML is prepared to meet the growing needs of both clients and employees. A primary focus is managing company growth through cross-discipline integration, planning and organizational strategy. Craig is also actively involved in managing a variety of VML’s relationships with WPP partner companies.

Before joining the company in 2004 as Director of Client Service, Craig spent two years at Burger King in Miami as Vice President, Global Advertising and Youth Marketing. At Burger King he managed a budget of more than $300 million, including digital activity supported by VML. Before Burger King, Craig was Managing Director of Worldwide Advertising and Sponsorships at Northwest Airlines in Minneapolis. During his 10 years at Northwest, Craig relied on VML to develop many local marketing and national retail efforts.

Craig started his marketing career in Los Angeles and spent six years in account management, primarily at J. Walter Thompson.

Outside of VML, Craig enjoys spending time with his family, including serving as a roadie for his son’s band, attending his children’s sporting events and boating activities.
Jim Bellinghausen, Chief Financial Officer
Jim joined VML’s executive management team in 2007 as the agency’s Chief Financial Officer. Over this short period of time, he has seen the agency double in size. Jim is responsible for managing the finance and accounting functions of VML, including financial reporting, contract negotiation, billing, collection, payroll and budgeting as well as supporting the organization’s financial analysis and reporting needs. He also manages the financial reporting relationships with VML’s parent company WPP and with the company's subsidiaries, Studiocom and VML London.

Jim is a Certified Public Accountant whose career spans more than 25 years. Most recently he served as Vice President of Finance and CFO for Saia, Inc., one of the most successful regional shipping firms in the United States. His financial experience also includes work for YRC Worldwide, where he managed corporate budget and financial reporting and consolidation processes as Director of Corporate Accounting, and Arthur Andersen, where he led audits, financial consulting and other engagements for clients in diverse industries.

Jim is a graduate of the University of Missouri-Columbia with a Bachelor of Science degree in accountancy.

When Jim is not “crunching numbers,” he enjoys spending time with his family, following his son’s sports teams and playing an occasional round of golf.
Todd Kirtley, CTO
Todd is responsible for all technical direction and architecture decisions for VML. Since he joined the company in 2002, Todd’s priority has been to advance VML’s technical capabilities beyond strategic initiatives to provide improved technical products and services for VML clients. His 15-year tenure in multiple industries has afforded opportunities and insight to the manufacturing, airline and technology sectors.

Before being named Chief Information Officer, Todd spent two years leading the implementation of an enterprise web portal strategy for one of VML’s largest clients. He previously worked at eSecurityOnline, Ernst & Young LLP, where he was the Director of Application Development & Data Services. He managed all software engineering, quality assurance and data management initiatives.

Todd graduated from the College of the Ozarks in 1986 with a Bachelor of Science in business.

He spends his free time with his wife and two children.
Mike Yardley, Chief Integration Officer
Mike is responsible for integration of key disciplines and executive oversight of some of VML’s largest clients, including Dell, Charter, Ernst & Young, Campbell's, U.S. Bank and Hill's Pet Nutrition. In addition, he is involved in VML’s expanding global offering with offices and clients throughout the world.

Mike leverages his more than 17 years of digital experience at VML to ensure clients receive superior digital strategy and execution across all communication channels, technology and creative solutions. His unyielding passion for combining marketing and technology to solve client needs and create a competitive advantage in the marketplace has been a major contributor to VML's success. Before joining VML, Mike was involved in various aspects of high technology marketing and sales since 1981.

Mike brings an unyielding passion to his clients, guiding their success and growth in the digital channel by blending marketing and technology to deliver innovative, difference-making programs. His knowledge of the digital space and ability to provide actionable plans that fully utilize integrated marketing have helped lead the way in providing clients with forward-thinking solutions. Under Mike's leadership, teams have won a number of advertising, digital marketing and industry awards.

Mike is a graduate of the University of Missouri – Kansas City with a degree in business studies.

In his spare time, Mike enjoys spending time with his family, serving in the community and reading a good book.