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Luckie and Company
Office Employees101-200
Total US101-200
Total Worldwide101-200
Tom Luckie, President/CEO
Some company presidents are almost like office ghosts. Their daily activities are mysterious, their appearances rare and surprising. Then there's Tom Luckie. You can't miss him. Despite his lofty title, Tom is always in the trenches with the rest of us, and he takes a personal stake in our work with each client. Somehow he does it all without getting under our skin. And that, my friends, is a skill that a legion of Stephen Coveys couldn't teach.

Since 1977, Tom's been working at Luckie & Company, the agency founded by his father. Tom served as general manager of Luckie/Atlanta and ran that office until the merger with Tucker Wayne in 1988. In 1993, he returned to Luckie's home office in Birmingham. As president, he ensures that the best team is assigned to each client and that Luckie's high standards of quality are being met every day.

He also takes a leadership role in the agency's major projects, such as the high-profile merger of Regions Bank and AmSouth Bank. After the merger of BellSouth and AT&T, Tom also oversaw Luckie's success at retaining the account and launching our new San Antonio office to serve AT&T more closely.

Tom may have a marketing degree from Auburn University and an M.B.A. from Samford University, but his real education has come from decades of commitment to the agency that bears his family name. It's a commitment you can witness any day of the week if you feel like stopping by to see Tom in action.
Robert Luckie III, Chairman
When you hear a name like Robert E. Luckie III and a title like Chief Executive Officer, you might form your own mental image of what kind of man to expect. Chances are, you're dead wrong. Except for the suit. You're probably right about the suit.
Bobby Luckie - also known by the catchy-yet-sorta-science-fiction nickname "B3" - is one of the most disarmingly approachable guys you'll likely meet in today's advertising industry. Now, that said, rest assured that the man knows his business.

Bobby spent the summers of his college life working at Luckie, the agency founded by his father in 1953. A few years later, he was working at Luckie full-time as an assistant account executive. To this day, Bobby continues to play a hands-on role in our account management, giving clients a personal touch you won't find just anywhere. For decades, Bobby has overseen Luckie's work with longtime clients Blue Cross and Blue Shield of Alabama and American Cast Iron Pipe Company (ACIPCO).

Outside the office, Bobby has been involved in civic groups throughout the Birmingham area. He's been active with the Crippled Children's Foundation, Birmingham Monday Morning Quarterback Club, Easter Seals and Goodwill Industries, just to name a few. So if you ever find yourself cursing the corporate world, drop by Luckie and say hi to Bobby. Heck, bring some pictures of the kids.
Ed Mizell, Chief Operating Officer/Managing Director
After earning a B.S. in marketing from Auburn University, Ed embarked on a successful career in the pharmaceutical industry, where he managed a sales network for food-, drug- and mass-merchandiser channels.

Ed's next move was into marketing management, leading to stints in South Africa and Venezuela, where he was responsible for launching new products out of research and introducing legacy brands from the U.S. in international markets.

Ed returned to the States in 1982, joining Luckie & Company. His primary role in the agency is account management and strategic planning for key clients in the consumer-products category. He has worked on a range of brands: McKee Foods' Little Debbie and Sunbelt brands (20-plus years), BellSouth (now AT&T) Large Business and Yellow Pages, Alabama Bureau of Tourism & Travel, and Express Oil Change & Service Center.

Ed is a 12-year member of the Luckie & Company Executive Committee and holds an M.B.A. from Samford University. When not in his office, he can often be found on the golf course or fly-fishing a favorite stream.
Brad White, Chief Creative Officer/Managing Director
Banks. Dog food. Military aircraft. Texas. Some fried fish.

Brad White's sold a lot of stuff to a lot of people. And while that's not necessarily unique in the world of advertising, what's great about Brad is that he brings a contagious, earnest enthusiasm to the Luckie office each day. It's an excitement that carries over to co-workers, clients and consumers alike.

Brad brought his obsession for advertising and 20-plus years of experience to Luckie in 2003. Brad's philosophy has always been to start with a unique human insight, and then be willing to go to extraordinary lengths to find an idea worthy of bringing it to life.

Brad also has created major campaigns for Nortel Networks, Ralston Purina and Long John Silver's, just to name a few. Prior to joining Luckie & Company, Brad spent time at Temerlin McClain in Dallas, TBWA in St. Louis, Eisner in Baltimore and a few other scrappy little shops along the way. His work has won national and international acclaim for creative excellence and effectiveness.

When he's not obsessing over the next big idea, Brad spends his time taking care of pet chickens and trying to raise three teenagers in a world of YouTube and friends with benefits.
Jay Waters, Senior Vice President / Chief Strategy Officer
If you run a grocery store, you don’t gauge your success by the “percentage of mass consumer mindshare” or the “circumferential wear and tear on buggy wheels.” You check the cash registers.

Jay Waters began his career in the retail grocery business and still believes the best tool for measuring the worth of a campaign is a cash register. It’s a practicality that can be hard to find in an era of new-age, mind-boggling metrics that leave you wanting to say, “OK, but did we make money?”

As the leader of Luckie’s Communications Planning and Brand Planning functions, Jay offers firsthand experience with consumers’ purchase decisions. His insight helps find the best ways for brands to influence those decisions. In his 14-plus years at Luckie, Jay has planned more than $150 million in media for brands like Regions Bank, Little Debbie, Express Oil Change, Papa John’s, the Alabama Tourism Department, and the Asheville Convention & Visitors Bureau.

In 2002, Jay’s plan for Alabama Tobacco Free Families won a Gold Media Lion at the Cannes International Advertising Festival, where Luckie was one of only two U.S. agencies to win the honor. In 2006, Jay’s newspaper plan for Regions Bank won the Mediaweek Plan of the Year competition for the Newspaper category.

Jay holds an M.B.A. from the University of Alabama at Birmingham. It taught him dozens of fancy ways to say, “If you’re making more money, your business is probably improving.”
John Gardner, Chief Digital Officer
As the leader of Integrative Logic, a division of Luckie & Company, John Gardner is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multichannel relationship-marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling.

His skill set includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, Web analytics and interactive reporting. In addition, John is an expert at defining and ensuring the capture of key performance indicators.

Prior to cofounding Integrative Logic, John was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.

With Luckie since: 2011

Expertise: Pharmaceutical marketing and business operations, Digital Strategy, Business Intelligence, CRM, Database Management, Analytics

Key client experience: Chick-fil-A, Marriott International, Kohl’s, Saks, Disney, Liz Claiborne, AT&T, Nestlé, L’Oréal, Lane Bryant, InterContinental Hotels, Galderma Laboratories, GlaxoSmithKline, Novartis, Pfizer, TAP
Laura Long, SVP/Director of Account Management
Laura Long has always loved a challenge. She has spent her 20-plus-year career in the pursuit of creative solutions and ways to help others achieve success. For more than half of her career, she has worked with agencies that also strive for innovative solutions to their clients’ business goals.

Her first priority is to know where we are going – getting there is half the fun. Laura conveys her creative and strategic approach to those on her team as a vision for how an agency can best serve its clients’ best. Laura’s career has allowed her to work with highly regarded agencies specializing in interactive and traditional advertising.

With Luckie since: 2012

Expertise: Traditional and digital account leadership, interactive and traditional advertising.
John Heenan, Chief Marketing Officer
A disciple of big data and storytelling in integrated marketing on both the agency and client side, John has built a career by growing world-class brands, such as Sony Electronics, the No. 1 consumer brand in the U.S. As the U.S. liaison to Sony Headquarters in Tokyo, John worked with brand leaders from 80 countries to unify one of the most globally recognized brands. His efforts helped integrate Sony Music, Columbia Tristar Pictures, and PlayStation under the Sony umbrella brand.

He is a former adjunct professor at American University teaching integrated marketig communications. He was named one of the top CMOs in social media by Social Media Marketing Magazine and one of the top 1% of LinkedIn members. He recently completed an MIT edX program: Tackling the Challenges of Big Data.

With Luckie since: 2011

Expertise: Marketing Strategy, Business Development, Integrated Marketing, Marketing Operations and Management, Social Media, Consumer Electronics, Retail and Technology.

Key client experience: Sprint, Norfolk Southern Railroad, Hospital Corporation of America, Commerce Bank, Software AG, Sony Electronics, Phillips Consumer Electronics, Uniden America and Tata Communications.