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AAAA Agency Search
Office Employees500+
Total US500+
Total Worldwide500+
Tom Moroch, Founder & Chairman
Tom began the company in 1981 with one client and an idea for an agency: living its clients’ business and getting closer to their customers. That first client is with us still, along with, as you can see from the site, an impressive number of others. Today, Tom focuses on the agency’s strategic direction and McDonald’s business, dividing his time between our Dallas and New York offices.
Pat Kempf, Co-Founder and Vice Chairman
Pat has helped grow Moroch from an agency handling the local McDonald’s business to one of four national brand agencies for McDonald’s. During his 17 years as CEO, Moroch experienced phenomenal growth. As Vice-Chairman of Moroch Holdings Inc., he now manages the interests of Moroch Partners, iNSPIRE! and NEXTMedia.
Rob Boswell, President and Chief Executive Officer
A career Morochian, Rob joined the agency in 1984 as an AE, rose through the ranks and was named President in 1995. In managing roles, he has helped grow Moroch from a regional shop with $9 million in billings to a leading independent, full-service agency with more than $300 million in billings.
Melinda Yoder, Chief Operating Officer
Melinda is another “Moroch lifer” and has nearly 30 years of experience at Moroch, rising to Chief Operating Officer— managing the company’s financial, human resources, information technology, office support, and operations groups. She joined Moroch in 1984, working in our Oklahoma City
Doug Martin, Chief Account Services Officer
“Geology or Advertising?” Doug recalls being at the University of Oklahoma, agonizing over which would be his major. Fortunately for Moroch, he chose the latter. Doug manages the account service, business development and brand strategy groups. And he’s spent over 25 years working with smart marketers like Nike, Miller Brewing, Adidas, Spalding, Haggar Apparel, Russell Athletics, Patron Tequila, Salomon skis, and The Home Depot, at top agencies Wieden+Kennedy, Leagas~Delaney, and The Richards Group. He’s had a few adventures too, including a Nike shoot where he sat as an extra between Stevie Wonder and Barry Sanders. Unlikely he would have stories like that, classifying sediment.
Brad McCormick, Chief Digital Officer
What client doesn’t want an agency partner who’s their own digital Dr. Manhattan? Brad is that guy at Moroch. The UT graduate has over 15 years’ experience at places like Porter Novelli and Cohn Wolfe helping both B2B and B2C companies create brand equity in the digital space. Among those companies: LEGO, Johnson & Johnson, Novartis, Cisco, Kellogg Company, TiVO, Capital One, Gillette, Xerox PARC, and the U.S. Department of Homeland Security. It‘s no accident that he’s also a thought leader in analytics, ecommerce, strategy, content marketing, user experience, SEO, and social engagement. With Brad, you get all that, and some wicked awesome sideburns, too.
Bob Shallcross, Chief Creative Officer
This is the man you want thinking about your creative work. A Chicago native, Bob joined Moroch in 2010, already with more creative awards to his credit than most agencies. During his 20+ years at Y&R, JWT, Doner, and Leo Burnett, he was honored with The Grand Award at the NY Festivals, Best of Show at the London Festival, Grand Prix at the Cannes Film Festival, and several Gold Lions: among them, McDonald’s legendary “Nothing But Net” and “Perfect Season” Super Bowl spots. Bob is as modest as he is accomplished: the exception being if you’re discussing his beloved Chicago Blackhawks.
Yolanda Cassity, Chief Integration Officer
Pizza, tacos, and, most recently, the Colonel’s secret recipe: whatever she’s had on her plate, Yolanda has delivered a recipe for success. The former Global Marketing-Chief Advertising Officer at KFC joined Moroch in 2015 as Chief Integration Officer, bringing with her 22 years’ experience in advertising, brand communications, brand repositioning, multicultural, and millennial marketing.