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AAAA Agency Search
Kelly Scott Madison
Office Employees101-200
Total US101-200
Total Worldwide101-200
Joni Williams, Partner/President
Joni Williams began her career at KSM working in the Business Development department cultivating new client relationships. Due to her ability to think strategically about clients’ businesses, in 1995, she was promoted to Vice President, Business Development where she assumed the added responsibility of overseeing all agency marketing.

In February 2001, Joni became a Partner and Executive Vice President, and shortly thereafter, she earned the position of President.

Today, Joni continues to be actively involved across many accounts. She take a hands-on leadership approach as she loves to be heavily involved with strategy development for clients. Joni also fosters the growth of our strong partnerships with clients as she ensures that the allocation of KSM’s resources is always optimized across all disciplines for all clients.

Internally, she also provides leadership for the company by working with KSM’s senior management to establish long-range goals, strategies, plans and policies.
Joni currently serves on the Chicago Board of Governors for the American Association of Advertising Agencies (AAAA). She is an avid hiker and cyclist and has completed the Twin Cities to Chicago Aids Ride. She graduated from Illinois Wesleyan University with a Bachelor of Fine Arts.
Jonathan Lichter, Partner/Chief Strategy Officer
Jon Lichter brings over 20 years of media research and planning experience to KSM. His extensive media background has equipped him with the ability and insight to turn media into a competitive advantage for our clients. Since joining KSM, he has earned several promotions and is now a partner of the agency.

Jon’s primary role is to oversee the formation of media and market research plans, strategies, and programs for all clients. His experience across a multitude of client categories, combined with his insightful and strategic thinking is one of the driving forces behind the success of our clients.

Jon is also one of KSM’s leading “big picture” people. His tireless pursuit of ideas that stretch the limits of traditional media thinking is a major contributing factor to clients achieving increased ROI. Often when a plan is “finished”, he loves to encourage the planning groups to dig deeper—“find the strongest insights”… “don’t settle for conventional thinking”… “go beyond the facts and figures”… to seek out the best way to engage consumers. His challenges to our teams are the hallmarks for KSM’s success.

Jon began his career as one would expect—in the research department at Vitt Media International in New York. It was here that he got his first taste of the value research can bring to a plan…and buy.

Jon is a graduate of Middlebury College where he earned degrees in Russian and Economics.
David Warso, Partner/EVP, Treasurer
David Warso brings great depth and breadth of experience and knowledge in business and financial management to KSM. Along with his financial background, he has also spent time working in every area of KSM’s operations--from research to planning to buying to accounting and beyond. This experience translates to a thorough understanding of what KSM can deliver for its clients. Since joining KSM, he has earned several promotions and is now a partner of the agency.

David’s primary role is to develop equitable pricing structures and agreements for every client. This ensures clear communication of our client’s goals, and sets the bar for KSM’s deliverable. Additionally, his stewardship of corporate operations, coupled with his connection to each client from the beginning of the relationship facilitates smooth transitions to the account teams, and engenders long-term relationships with each client and the media community.

David began his career in an entrepreneurial environment helping to run his family’s department store. After experiencing the operations of a small company, David leveraged his education into a position as a money manager for the Federal Home Loan Bank. Although that experience allowed for personal growth and understanding of financial management, the entrepreneurial atmosphere at KSM has been the perfect forum to utilize and optimize his skills.

David is a graduate of the University of Illinois where he earned a degree in Finance and Economics. He also earned an MBA in Finance from the University of Wisconsin.
Sy Chaba, EVP, Dir. of Planning & Account Services
Sy Chaba has a long and successful history of getting results for clients at KSM. He joined KSM as Vice President/Associate Media Director over 10 years ago working on accounts like Kellogg's, United Airlines and Sony. His ability to develop plans that hone in on results-oriented strategies have cultivated and nurtured outstanding results for our clients. His efforts did not go an unnoticed as he was promoted to Group Media Director in 2002.

Currently, as EVP, Sy applies his vast depth and breadth of experience for his clients. From national to local, from print to digital, he is KSM’s media guru—an expert across all media. Sy not only knows where every good idea is buried, but how to get them out to build strategic insights into our plans…and to deliver results for our clients. His “No stone left unturned” approach is exactly what sharp clients need when competing in the ever-changing, complex media environment.

Sy’s extensive client experience skews heavily toward retail and CPG. He also has extensive knowledge of other categories like QSR, healthcare, packaged goods, and retail.

Before coming to Kelly, Scott & Madison, Sy worked at Leo Burnett for nine years as an AMD where he lead the planning charge on accounts like Miller Brewing Company, McDonalds, and Procter & Gamble. Before that, he played a leading planning role at Tassani & Paglia.

Sy is a graduate of Northern Illinois University where he earned a Bachelor of Arts in Journalism and a minor in Art.
Mel Greve, SVP, Broadcast Director
Mel Greve began her career at EURO RSCG Tatham as an Assistant Buyer, and quickly rose up through the ranks eventually earning the title of Broadcast Supervisor. Responsible for training buyers in the department, Mel also was the Market Specialist for several markets as well.

Mel joined KSM in early 2003 and began to build what has become one of the industry’s strongest negotiating teams. With buyers averaging 14 years of experience, she leads a senior department that includes over 20 buyers who are continually involved in nearly every market in the U.S. Now, as SVP, Broadcast Director, leading the broadcast department at one of the country’s very first pioneering media companies and now one of the most respected media companies, she and her team have tremendous experience that runs the gamut across business categories.

Additionally, Mel’s responsibilities include managing client and station relations, CPP development, buyer market negotiation supervision, and post buy analysis.

A graduate of Northern Illinois University, Mel earned degrees in Communications and Psychology.
Mark Willson, Senior Vice President
Mark Willson leads the business development practice for KSM. He brings a strong background and foundation in advertising and sales through a unique mix of depth and breadth in account management and agency ownership. While also contributing to agency operations for KSM, Mark also plays a management advisory role on several accounts.

Mark came to KSM after four years at Carat USA where, as SVP, he led their new business efforts in the Midwest. Part of Carat Chicago’s Management Committee, Mark was also instrumental in growing Carat’s office initiatives as well as Carat’s presence in the Midwest.

After beginning his career at Cunningham & Walsh, Mark co-founded an agency called Mycomm, leading agency operations and running several accounts including Midas, Crain's Chicago Business, Char-Broil and others for six years.
He then joined media buying firm, CPM, managing all media and local promotional efforts for accounts like Turtle Wax, Jiffy Lube, Rent-A-Center, Tootsie Roll, Peak Antifreeze, and others. Over the next few years, Mark was promoted several times--adding greater responsibilities as Director/New Business Development, and later, VP, Client Services Director responsibilities on several key accounts as well.
When Tempus Group plc purchased CPM, Mark was promoted to SVP for CIA Medianetwork where he played an integral role in the day-to-day operations of the Chicago office, while focused on new business development for CIA North America. WPP then purchased Tempus, rolling CIA into the new Mediaedge:cia where Mark became a Partner in charge of business development.

Mark holds a BA in Advertising/Journalism and a minor in Creative Writing/English from Southern Illinois University. He is recognized as a member of "Who's Who in Advertising," "Who's Who in the Midwest," and "Who's Who in America."