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Deutsch LA
Office Employees500+
Total US500+
Mike Sheldon, Chief Executive Officer, North America
Mike was just named CEO, North America overseeing both the LA and NY offices of Deutsch. Prior to that, Mike spent the last 17 years growing the LA office from a handful of people into a fully integrated 630-person agency with clients like VW, Sprint, Target, Taco Bell, Pizza Hut, Dr Pepper and Snapple among others. In fact, Deutsch LA is now the largest agency on the West Coast. Mike has been featured on Good Morning America, CBS Super Bowl Preview, CNN, CNBC, and NPR, as well as in newspapers such as The Wall Street Journal, USA Today, and The New York Times. Prior to Deutsch, Mike spent time at TBWA\Chiat\Day and Y&R. He also built a $70 million investment firm during the late 80s. After numerous ambulance rides, Mike hung up his motocross boots and now obsessively enjoys golf, guitar and acting as his family¹s private pilot.
Pete Favat, Chief Creative Officer, North America Officer
As North American Chief Creative Officer, Pete works with the LA and NY offices to deliver award-winning work for Deutsch clients. Since joining Deutsch LA as a partner and chief creative officer in 2013, Pete has led transformative creative work on behalf of Taco Bell, Pizza Hut and Dr Pepper, as well as helped bring eight new clients into the fold for Deutsch LA. His advertising career spans many countries and nearly 30 years of iconic work for well known household brands including Coca Cola, Converse, Progressive, VW, Volvo and Ocean Spray, among others. Prior to joining Deutsch LA, Pete spent 13 years at Arnold Worldwide where he served as CCO. During his tenure, Pete co-created the Truth campaign that was named one of Ad Age’s “Campaigns of the 21st Century” and led the creation of many memorable advertising icons, including Progressive’s Flo, the Ocean Spray’s Growers and Converse’s Grandmama. Pete’s work has earned numerous Cannes Lions, D&AD, The One Show, CLIOs, Kelly Awards and ANDYs, as well as three Emmy Awards and three United Nations Awards for Public Health. Additionally, Pete received the the Prism Award for directing MTV’s highly acclaimed documentary “I can’t breathe.” Outside of work, Pete’s got a knack for building things. He designed and built a sustainable LEED certified home that’s been featured on on PBS’ “This Old House.” He also builds furniture in his spare time and plans to pursue that career in his next life. His proudest accomplishment to date is being Dad to Cian and Juliette, and of course, Buddy the chocolate lab.
Jeffrey Blish, Partner, Executive Planning Director
Jeffrey joined Deutsch in 1997 from TBWA\Chiat\Day, where he helped build the first Account Planning department in the U.S. As Executive Planning Director, he oversees long-term planning for the agency. He, alongside the account planning team, works on issues related to consumer behaviour and cultural trends that influence the broad context in which our clients operate. This helps the agency stay abreast of the latest social and cultural trends that impact all of our clients. During his career Jeffrey has also managed to stay married and raise three children, to more or less success depending on whom you ask.
Winston Binch, Chief Digital Officer, North America
Winston is responsible for agency-wide digital strategy and vision, operations, and business and invention development. He joined Deutsch LA in 2011 and built a team of 190 digital specialists, as a result, digital is now 35% of that office's revenue. In 2014, Creativity named Deutsch LA “Innovators of the Year” and Fast Company recognized them as one of the “Most Innovative Companies of the Year.” Winston was tapped in 2015 to oversee digital for North America. Prior to Deutsch, he worked at CP+B as Partner/Managing Director, Interactive, where he led digital and worked on brands like Burger King, Domino's, Best Buy, and American Express. His efforts helped CP+B win Interactive Agency of the Year at Cannes multiple times, and his work has been recognized with awards, such as Cyber Lions, Andys, Grand EX, Gold UX and Clios. In 2011, Winston was also named one of iMedia's top 25 Internet marketing leaders and innovators. Before joining CP+B, he worked at R/GA on the Nike account, and played guitar in a math rock band, Stereobate. Winston sits on the Google Creative Council and is founder of Boulder Digital Works at the University of Colorado, a digital education initiative focused on developing digital leaders. He enjoys time with his wife and two children, making and listening to music, and rapid mountain descents on alpine skis and mountain bikes.
Kim Getty, President, Deutsch LA
Kim Getty is President of Deutsch LA, where she has helped build a world-class team of entrepreneurial thinkers who roll up their sleeves to help client businesses grow. Kim is committed to Deutsch LA’s growth as well; in her more than decade-long tenure, the agency has grown every year except one. Kim has driven the development of new practice areas at the agency, including the experiential marketing, PR, and multi-cultural marketing divisions. Whether launching a new soft drink or re-inventing an $80 billion company, Kim delivers creative thinking that drives dialogue and creates action out in the world. Committed to nurturing young talent, she serves as an adjunct professor at USC’s Annenberg School. She’s also a horse freak, a passionate but untalented musician, and most importantly, a mom of two. Kim has been named one of the most powerful women in advertising by Business Insider.
Kyle Acquistapace, Partner, Director of Media & Data Strategy
For nearly 20 years, Kyle has been deeply committed to creative media planning. He has spent the last 12 years overseeing media planning and data strategy at Deutsch. Under Kyle’s leadership, Deutsch’s planning department has tripled in size, evolving into one of the nation’s premier teams, representing brands such as HTC Smartphones, PlayStation, and Anthem/Blue Cross, the nation’s largest health insurance provider. A self-proclaimed gadget hound, Kyle started in technology developing plans for Dell computers, Canon printers, and Accolade video games. His consumer technology and entertainment experience also includes launching Helio wireless, DIRECTV, and When Kyle isn’t at Deutsch, he enjoys tea parties with his two young daughters and teaches media planning at the University of Southern California.
Vic Palumbo, Partner, Director of Integrated Production
Vic joined Deutsch LA in 2009 and is currently Partner, Director of Integrated Production. In his time here, Vic has led production on Deutsch LA's growing digital activities and helped establish a new standard for Deutsch LA's advertising work. While leading both the content and digital production departments at Deutsch LA, his team produced the Volkswagen 2011 Super Bowl ad “The Force,” which has become the most watched automotive commercial of all time on YouTube, won a Gold Lion at the Cannes International Advertising Festival and was one of the most awarded spots of the year. Prior to Deutsch, Vic was the Director of Integrated Production at Fallon, Minneapolis. Before Fallon, Vic produced campaigns for Nike during his 6 year stint working at Wieden+Kennedy, Portland. Over the course of his career, Vic’s productions have earned 7 Emmy nominations including Nike “Move,” which was one of the most awarded commercials in the world in 2002, cumulating with the Academy of Arts and Sciences, Emmy for Outstanding Commercial. After 3 years of commuting from Minneapolis, Vic recently moved to Los Angeles with his wife and 4 children.
Colin Drummond, Partner, Chief Strategy Officer
A brand new addition to the agency this fall, Colin Drummond serves as chief strategist across all of Deutsch LA’s client accounts, including Taco Bell, Volkswagen, Target, Dr Pepper Snapple Group and more, and oversees the agency’s planning and strategy group. He has a track record of using nontraditional methods to reveal consumer insights, which has ultimately led to breakthrough creative ideas that have helped generate business momentum across the agency’s roster of clients. Colin joined Deutsch LA from Ogilvy & Mather West where he served as Chief Strategy Officer and one of the top strategic minds within the agency's global network of 450 offices across 120 countries. While at Ogilvy West, Colin oversaw strategic planning on accounts like Cisco, Beringer, and Arco, and built the agency’s west coast-led planning capabilities. Prior to Ogilvy West, Colin spent four years as VP, Director of Cultural and Business Insights at Crispin Porter + Bogusky, running its 30-person planning department and pioneering new methods for generating insights within the agency. Colin ingeniously employed a team of social scientists, account planners, journalists and business strategists to the benefit of clients such Burger King, MINI, and Domino’s.