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Y&R Califorinia/San Francisco
Mike Reese, President, Y&R California
A long time veteran of Y & R Mike has spent the bulk of career working in a variety of Account Management, Strategic Planning and Business Development roles, across most major client categories and communications channels.

In addition to his account management leadership Mike has been running Y & R’s agency within an agency, BrandBuzz for the past 6 years, overseeing a staff of multi-disciplined communication specialists, organize to provide truly integrated, media neutral ideas to drive client’s businesses.

Though he manages the “big picture” interests of all BrandBuzz accounts, Mike takes a very active role in day-to-day operations and interactions with clients.

During his career, Mike has worked across a broad range of brands and product categories including: consumer packaged goods (Kraft, Del Monte, Warner Lambert, Unilever, Twinings, GMCR), beer and spirits (Molson, Icehouse, Kronenbourg, Danzka Vodka, Plymouth Gin), consumer electronics (Sony, LG), airlines (Star Alliance, ANA), retail (Blockbuster Video, Chase Bank), and entertainment (Bronx Zoo, NY Aquarium, Sony).

Mike graduated from St. Lawrence University with a major in Government and minor in Creative Writing. He currently lives with wife Jennifer, and kids Aidan, Eloise, Lilyand dog Kiki in Connecticut, where he enjoys spending as much time outdoors as humanly possible.
Mimi Cook, Chief Creative Officer
A strategic and creative leader with experience in new and traditional media, Mimi has spent more than 20 years in tv, print, and radio, at award-winning world-recognized creative shops.

She has consistently worked at the forefront of creativity, with the accolades to match; from creative recognition at Cannes to AdAge’s “Women to Watch”.

Starting as a copywriter at Chiat/Day in 1987, Mimi pitched and won Calvin Klein Eternity, before later joining Foote Cone & Belding, where she created a Levi’s spot that featured as one of Ad Age’s “Best 50 TV Commercials of the Last 50 Years”.

Her career then took her to Publicis & Hal Riney, and Goodby Silverstein, where she produced and oversaw teams in the development of print, television, and online for many brands including Banana Republic, Michelob, SBC, Sonicare, Keystone Resort, Elizabeth Arden, and HP.

In 2007, Mimi became creative director at Apple at a historic time – launching the iPhone and then later the iPad. And in 2011, she was appointed Brand Strategy Director at Mekanism in San Francisco – developing strategy for numerous new business pitches and clients such as Method, Charles Schwab, and Pepsi, Inc

A seventh generation Californian with many passions; Mimi adores people, and brands, with the courage to disrupt the status quo and follow their gut, heart, or sixth sense – bringing authenticity to a world that unknowingly craves it.