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Momentum Worldwide
Office Employees500+
Total US500+
Total Worldwide500+
Discretionary Comments:
Momentum Worldwide is represented by 2,000 dedicated employees across more than 80 offices in 50 countries.”
Chris Weil, Chairman & Chief Executive Officer
Chris Weil knows that today, it’s not about what brands say; it’s what they do that matters.
And because everything a brand does comes together to create a total brand experience, he and his team at Momentum Worldwide have built the world’s first, most-awarded and largest Total Brand Experience Agency.

Under Chris’s leadership, Momentum’s creative thinking has yielded double-digit growth, year-over-year, and has evolved into a global ideas powerhouse with offices in 30+ countries. He coined the term Phygital™ — describing the inseparable connections between the physical and the digital worlds — and he leads Momentum in building authentic experiences for global brands across both.

In January 2001, Chris became regional director for Momentum Europe, Middle East and Africa and relocated to London; in this role, he vastly improved the success of its 33-office European network and spearheaded the aggressive growth of pan-regional clients including Nestlé, Coca-Cola and American Express. He served as president of Momentum New York from 1998 to 2001, where he led the American Express global account team and created new entertainment, sports and experiential marketing programs for the brand. He is also a two-time recipient of Sports Business Journal’s “Forty under 40” award.

In 2003, he was appointed CEO of Momentum Worldwide and earned a seat on the McCann Worldgroup Board of Directors. Under his watch, Momentum has received significant industry honors including multiple Agency of the Year honors concurrently across 10 countries.

Dedicated to transforming industry dynamics, in 2012 Chris became the first non-traditional advertising agency executive and the youngest elected chairman of the American Association of Advertising Agencies (4A’s). He currently sits on the board of private equity firm Falconhead Capital.

Chris and his family give to the art community across New York and New Orleans, including active support of the Ogden Museum for Southern Art in New Orleans. He lives in those two cities with his wife and two daughters.
Kevin McNulty, President - International
Kevin McNulty leads international markets and global accounts for Momentum Worldwide, the world’s foremost co-creation agency with a prominent presence around the globe. Momentum partners the world’s best brands with the brightest talents -- across Events, Sponsorship, Promotion, Strategy, Advertising, Shopper Marketing, Music, Entertainment, Social Media, Content, Design and beyond – to create experiences for marketers including American Express, Coca-Cola, Procter and Gamble, Microsoft, Nestle and William Grant & Sons.
His role places McNulty – a member of the Momentum team since 1995 – at the forefront of the agency’s business growth, product, strategy, development and marketing across EMEA, Asia-Pacific and Latin America. Kevin’s duties as President, International allow him to lead the agency’s strategic positioning, new business and global accounts, as well as apply a keen focus on commercial growth and client services in our domestic and international regions.
Throughout his time with Momentum, Kevin has been a leader within the company in multiple capacities, including Head of Global Accounts, Managing Director of San Francisco, Regional Director for APAC and EMEA, CMO and the agency’s primary Olympic expert.
One of the original purveyors of “experiential branding," Kevin formed ad:vent in 1992, which was subsequently acquired by McCann-Erickson and folded into Momentum in 1996. Kevin started his career at J. Walter Thompson, working in the Los Angeles and New York offices.
When Kevin – a native San Franciscan – isn’t working with his Momentum colleagues around the world, he is at home in New York with his wife and three young sons.
Luke D'Arcy, Global Chief Marketing Officer
A marketing professional for the past 18 years, Luke began his agency career a New Business Director for network agency Euro RSCG twice seeing the shop win Marketing Week’s Agency of the year and picking up wins like Microsoft, Diageo and PepsiCo assignments across 40 countries.

In 2003 Luke joined Momentum as Marketing Director helping the agency grow it’s profile and new business performance nationally and internationally with wins like Bacardi, BMW MINI, Kraft and Intel.

2006 saw Luke become a Partner of leading global independent agency Iris Worldwide. With 14 offices globally. He led the global new business, PR and marketing of the agency culminating with international account wins like Hertz, Volkswagen, Shell, and ING. This period also saw the agency twice voted UK agency of the Year, APAC Agency of the Year and Sunday Times Top 10 places to work.

A call from Virgin proved too good to pass up and Luke moved client side as Partnership Director for Virgin helping Sir Richard Branson and the team raise £40m in 6 months to launch Virgin Racing team and build the brand in the competitive world of F1.

Luke rejoined Momentum in 2010 as a member of its European Board and was promoted to the global role of Chief Growth officer in 2011 and to the global board as CMO in 2013. Recent agency wins include Diageo, US Postal Service, Unilever, GoDaddy, United Airlines and Porsche.

He sits on the 4A’s New Business Committee, is an IPG business mentor and is also an international industry speaker on topics like Sport, Shopper and agency Growth strategies.
Donnalyn Smith, EVP, Regional Director – North America
As the Regional Director-US at global integrated marketing agency Momentum Worldwide, Donnalyn is charged with overseeing the agency’s seven offices in the United States including all operations and client relations as well as people and cultural development. Over the past 15 years with Momentum, Donnalyn has been privileged to work with many of the company’s multi-national blue chip clients including P&G, Office Depot, Coca-Cola and many others across a broad range of disciplines.

A strong proponent of the agency’s “Be One” operating principle, Donnalyn is heralded for her strong inter-personal and leadership skills that have continually built effective and collaborative teams across geographic boundaries.

Donnalyn graduated from the University of Maryland with a degree in Journalism and concentration in Advertising and Public Relations. When she is not on a plane, she and her husband Michael reside in Northern Kentucky with their three children.
Omid Farhang, Chief Creative Officer- North America
Momentum Worldwide’s newly appointed creative leader, Omid Farhang, has been an award-winning creative at every stop in his career. Farhang began at Crispin Porter + Bogusky, rising from intern to group creative director in four years. While at CP+B he helped create the “Whopper Freakout” campaign for Burger King which won multiple Gold Lions at Cannes as well as winning a Grand Effie; Gold at the Clios; Gold at the Andys; Gold at the London Advertising Awards; and Gold at The One Show, among other honors. He was instrumental in numerous other client campaigns, including the “Max the Love Bug” campaign for Volkswagen; work for the anti-smoking group truth and Microsoft. His favorite campaign at CP+B was Bolthouse Farms’ “Eat ‘em Like Junk Food” for, of all things, baby carrots, which took a $1 million budget—including media—and received over $1 billion in earned media, including the front page of The New York Times. Additionally, Farhang opened CP+B’s London office where he also lead the global account for chocolate brand Milka (Kraft Foods Inc).

Farhang then moved to Creative Artists Agency as a Creative Executive where he worked on campaigns for General Motors, Coca-Cola, Diageo, Southwest Airlines, Best Buy and more. His “ZZ Shock” campaign for Jeremiah Weed (Diageo) earned a Bronze Lion at Cannes in 2014. Among his other campaigns at CAA was the “Miss Piggy vs. Joan Rivers QVC” feud before the release of Muppets Most Wanted. Omid then moved to New York as Chief Creative Officer for Narrative, Russell Simmons’ start-up agency.

As the Chief Creative Officer, NA at Momentum, Omid oversees all creative work from our US offices and chairs our global creative council, ensuring that the agency’s work around the globe reflects the same high standards.

Already a highly regarded, highly decorated creative powerhouse, Omid is poised to become the global creative leader in total brand experience across the industry.