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Eric Mower + Associates
Office Employees201-500
Total US201-500
Total Worldwide201-500
Eric Mower, Chairman/Chief Executive Officer
Eric serves as EMA’s senior strategic and tactical counselor and guides the agency’s overall policies, standards and practices. Eric was an early advocate of integrated marketing communications and mastered the art of being an advertising, sales promotion and public relations practitioner early in his career. During the last 45 years, the agency has grown from a staff of four to nearly 250 professionals, and capitalized billings from less than $1 million to more than $236 million. His advertising experience encompasses a wide range of B2C and B2B programs. And his public relations experience includes crisis and issues management, corporate culture and senior executive counseling.

BA, MA, Syracuse University

• Member, Governor’s “New York Open for Business” Advisory Council
• Board of Directors and Vice Chair, The Business Council of New York State
• Director-at-Large and Chair, Government Relations Committee, American Association
of Advertising Agencies (4A’s)
• Chair, Advertising Self-Regulatory Council (ASRC)
• Director, PRO-AD PAC
• Past President, International Network of Independent Advertising Agencies (IN)
• Life Trustee, Syracuse University
• Member, S.I. Newhouse School of Public Communications Advisory Council
• Founding Chair, Erie Canalway National Heritage Corridor Commission
• Leadership roles in numerous civic and cultural organizations

What it all means to you
“With 45+ years of professional experience, I have knowledge, perspective, judgment and maturity. I am an effective counselor to both agency and client teams and I have a high batting average in problem solving and communications program success. I listen to what others say, always speak with candor, and never stop caring about the work our clients entrust to my organization and to me.”
Fran Nichols, Vice Chairman
Since bringing his financial and business experience to Eric Mower + Associates in 1975, Fran has been a part of the agency’s continuous growth. Today, as vice chairman, he is responsible for senior-level contract negotiation with clients and management of the agency’s profitability. His responsibilities also encompass human resources, finance, information technology and all aspects of facilities planning.

• Past Chair, Finance Committee, American Association of Advertising Agencies (4A’s)
• Member, Mid-Size Agency Operating Officers’ Forum, 4A’s
• Panelist, Financial Panels, 4A’s
• Panelist, Association of National Advertisers Financial Conference
• Member, Taxpayer Advisory Council, New York State Department of Taxation
and Finance
• Board of Directors, YMCA of Greater Syracuse
• Board of Directors, Syracuse Stage
• Study Member, Onondaga Citizens League
• Board Member and Past President, Syracuse Children's Chorus
• Past Chair, Board of Directors, Syracuse Symphony Orchestra
• Past Treasurer, Board of Trustees, Syracuse Rescue Mission
• Past President, Board of Directors, RLS Career Center
• Past President, Syracuse Home Foundation

Special Recognition
• Chairman’s Medallion for Community Service, Catholic Charities
• “Music Man” of the Year, Syracuse Symphony Orchestra

What it all means to you:
“My extensive involvement with the American Association of Advertising Agencies and the Association of National Advertisers enables me to stay current on operational and financial trends in the industry. That, along with my financial background and years of experience in the business, have given me a perspective on client retention and satisfaction that weaves its way into every part of our operations.”
Douglas Bean, Chief Operating Officer, Buffalo Office
As chief operating officer, Doug provides organizational leadership across seven offices. His primary responsibilities include driving value for EMA clients and facilitating agency-wide growth. Doug also heads EMA’s Buffalo office and is a key leader of the agency’s nationally recognized Brand Promotion Group. His expertise encompasses banking, healthcare, packaged goods and economic development. He has provided strategic leadership and directed integrated marketing programs for clients such as:

•BlueCross BlueShield of Western New York
•First Niagara Bank
•Sorrento Lactalis, Inc.
•Welch Foods Inc.
BA, Kenyon College
MA, Dartmouth College
MBA, State University of New York at Buffalo

Member, Upstate New York Council, American Association of Advertising Agencies
Trustee, Sheas Performing Arts Center
Chair Emeritus, Dean's Advisory Council, University of Buffalo School of Management
Adjunct Professor, Executive MBA Program, University at Buffalo

Special Recognition
Buffalo Business Leadership Award
Crystal Prism Award for service to the Western New York Advertising Community
NCCJ Community Leadership Award
UB School of Management Community Award

What it all means to you...
"We've built our brand promotion practice on driving activity, not just changing attitudes. So when I problem solve with you and develop a strategy, I'll focus on programs and initiatives that not only shape beliefs, but change behaviors. You need and deserve that kind of accountability."
Chris Steenstra, Managing Partner, Syracuse Office
As managing partner in charge of EMA’s 95-person Syracuse office, Chris manages day-to-day operations, including staffing, business development and financial management. She also strategizes and oversees client marketing programs, integrating advertising, direct response, interactive, sales promotion and public relations. Her extensive experience includes work with:

Hand Held Products
Welch Allyn
Dresser-Rand Company
Cayuga Medical Center
Guthrie Health
Eastman Kodak Company/Graphic Communications and Health Groups

BS, Cornell University

Member, Business Marketing Association
Member, Medical Marketing Association
Past President, Board of Directors, Vera House
Past Vice President, Board of Directors, Cornell Cooperative Extension
Member, St. James Episcopal Church Foundation Board
Special Recognition
Women in Business Award, BizEventz
40 Under 40 Award, BizEventz
Multiple Pro-Comm Awards, Business Marketing Association
Multiple In-Awe Awards, Medical Marketing Association
Graduate, Leadership Greater Syracuse

What it all means to you...
"I'm a 20-year agency veteran with a passion for building my clients' brands and generating tangible results for their marketing dollars. I operate with integrity and honesty, and strive to build solid, long-term agency-client partnerships. When you work with me, you can be sure that I'm thinking about your business issues constantly—your challenges are my challenges!"
John Favalo, Managing Partner, Group B2B
As managing partner overseeing EMA Group B2B, John guides the business direction and development of the practice, at the same time working with clients to establish competitive positioning strategies, create integrated marketing communication plans, and launch new products and services. He has created a number of EMA's proprietary planning tools, and is a frequent speaker on the topics of communications, business-to-business branding and marketplace change. Clients John has worked with include:

Carrier Corporation
Cooper Crouse-Hinds
Greenlee, A Textron Company
General Electric
Eastman Kodak Company
LENOX Division of Newell Rubbermaid
Scientific-Atlanta, Inc.

BA, S.I. Newhouse School of Public Communications, Syracuse University
Graduate Studies in Marketing

Adjunct Professor, S.I. Newhouse School of Public Communications, Syracuse University
Chairman, Vice Chair, Treasurer, Business Marketing Association International (BMA)
Judge, Business Marketing Association Pro-Comm Awards
Judge, The Yahoo! Big Idea Chair Awards
Member, Institute for the Study of Business Markets
Member, Media Advisory Board for American Business Media (ABM)
Past Committee Chair, United Way of Central New York
Special Recognition
Multiple EFFIE Awards, American Marketing Association of New York
Multiple Pro-Comm Awards, Business Marketing Association
Multiple Best of the Best Awards, National Association of Electrical Distributors
Speaker, Association of National Advertisers, American Business Media, Online Marketing World, Online Marketing Summit, Business Marketing Association International National Conferences, Business Marketing Association Chapters

What it all means to you...
"I'm possessed by the idea of 'simple brilliance.' The greatest advertising is an example of it...something spare, unfettered, yet personal, that captures the attention and imagination of someone and won't let them go. Something that involves people and sparks a dialogue. I look for and push for simple brilliance in everything we do. Not just in the communications, but in the strategies that drive them."
Greg Loh, Managing Partner, PR and Public Affairs
Greg manages the agency’s public relations and public affairs practice, working with a team of 35 professionals across EMA’s seven offices. He has extensive experience in crisis communications, issues management, media training, public affairs and community relations, and a particularly strong background in environmental communications. Greg is also knowledgeable about the healthcare, energy and graphic communications industries, and has worked with such clients as:
• Honeywell
• Eastman Kodak Company
• Corning Incorporated
• Fisher-Price
• National Grid USA
• Thomson Consumer Electronics/GE and RCA

BA, S.I. Newhouse School of Public Communications, Syracuse University 

BS, Maxwell School of Citizenship, Syracuse University

Member, Public Relations Society of America
President, Northeast Public Relations Partnership

Special Recognition
Accredited in Public Relations (APR), Public Relations Society of America
Silver Anvil Award, Public Relations Society of America
Golden World Award, International Public Relations Association
Inductee, S.I. Newhouse School of Public Communications Professional Gallery

What it all means to you...
"I listen — to our clients and their key publics. That means I understand what my clients are trying to achieve and how to help them make it happen. Good public relations is about more than getting the message out.