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Northlich
TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
BIOS
Kathy Selker, President & CEO
Kathy took an interesting path to a career in agency leadership. She studied economics as an undergrad at the University of Cincinnati, and that social sciences background trained her to look for the motivators that lead people to make the choices they make. She earned her MBA at what is now UC’s Lindner College of Business, a discipline that prepared her to apply consumer behavior principles in the context of business objectives. After a career that included stops at Accenture, Macy’s and Coca-Cola, she joined Northlich in 2000 as chief financial officer, later serving as COO. As president and CEO since 2007, she helps brands and companies understand both the contribution and the cost of their marketing efforts so they can deliver real value to their shareholders and stakeholders.

Kathy’s unique blend of skills as a business owner, corporate executive and parent have helped her transform Northlich into a strong strategic marketing firm. She finds inspiration in interacting with others as they learn and develop, and she loves the way advertising challenges us to constantly stretch and evolve our thinking. Kathy believes a vibrant, professional arts community enhances the community overall. She is an emeritus trustee and past chair of the board of the Cincinnati Ballet Company, a current member of the Cincinnati Opera, the YWCA and Urban League boards, and former board chair of the Central Region of the American Association of Advertising Agencies. She is an executive member of both the Women’s Foodservice Forum and the Society for Healthcare Strategy and Market Development, a member of the Business Advisory Council at UC’s Carl H. Lindner College of Business, and a founding member of the Agenda 360 Consumer Brand Hub.

Kathy loves the outdoors and does her best thinking while walking outside. She loves the Cincinnati neighborhoods of Mt. Adams and OTR for their vibrancy and transformation. Kathy’s proudest achievements are her three bright and caring sons, whom she aspires to someday take on a trip to Australia and New Zealand.

Kathy’s recent speaking engagements include a presentation at WE Speak, which provides a forum for distinguished women leaders to share personal experiences, advice and lessons learned with other leading businesswomen. She has presented to the Lindner College of Business and Ursuline Academy about the power of branding, and led a breakout session at the 2015 WFF Annual Leadership Conference on the topic of leadership and the path to the C-suite. She also recently hosted and led four roundtable discussions on brand positioning for healthcare professionals at the Cincinnati chapter of Ohio HBA and led a roundtable discussion at the SHSMD Connection Annual Conference.
Jonathan Richman, Chief Brand Officer, Partner
An entrepreneurial spirit and a drive to understand many facets of multiple industries have led Jonathan through an interesting and diverse career. As an agency partner and chief brand officer at Northlich, Jonathan plays a critical leadership role in strategy, media buying and planning, new business, and technology.

Jonathan finds it deeply fulfilling to see ideas and strategies he’s crafted hit the market and improve his clients’ businesses. His experience includes 11 years in training, sales leadership and marketing at AstraZeneca Pharmaceuticals; he later moved on to become the group director of insights and planning at Possible Worldwide, where he was responsible for providing strategic direction and client leadership. Jonathan’s next move was VP of product marketing at Zipscene, which provides a data management platform for restaurants that brings in new guests and encourages repeat visits.

Most recently, his interest in technology and software development led him to create the startups Dose and Expound. Dose offers innovative software and services for leading healthcare companies, and Expound is a platform that modernizes customer market research.

As a regular speaker at major marketing meetings and conventions nationally and internationally, including the Cannes Lions Festival, SXSW and Social Media Week, Jonathan has been frequently interviewed and quoted in top publications such as The Wall Street Journal and The Washington Post, as well as on NPR’s “All Things Considered.” He was the original founder and writer for the blog Dose of Digital, which provides insights on digital marketing and technology in healthcare.

Jonathan holds a Bachelor of Science in molecular biology from Tulane University and an MBA from the University of Phoenix. He believes in the value of paying it forward and helping others, even if you don’t know how they can help you in return. It’s one of the many lessons he’s learned from his wife of 13 years, Debra, that have helped him get to where he is today. Outside of work, Jonathan can be found coaching his daughter’s softball team, losing at Scrabble to his wife or enjoying a day of fly fishing, where he matches wits with creatures whose brains are the size of a thumbnail.
Kerry Broderick, VP/Group Creative Director
Kerry has come a long way since her first job as an order girl and cake/cookie decorator at Virginia Bakery. As a group creative director at Northlich, Kerry enjoys bringing brands and ideas to life. She believes the foundation of a great idea is a powerful insight and challenges her team to dig into those insights to deliver relevant and arresting work. She currently leads creative exploration for The Joanie Bernard Foundation and Ten, a movement to build awareness around and eliminate the practice of killing cats in shelters. In addition, Kerry is the creative lead for Vantiv and many of our hospital clients, including St. Elizabeth Healthcare and Schneck Medical Center. She has also led work for Dannon Danimals, The Ohio State University Wexner Medical Center, healthy-living brands such as CareSource and WeTHRIVE!, and digital agency-of-record work for American Greetings and White Castle.

Kerry finds inspiration in getting out of her comfort zone, whether that involves buying a new vegan cookbook or trying Kundalini yoga in a random L.A. studio. Her favorite part of working in advertising is seeing ideas come to life like magic (with hard work, late hours and some stress, but magic nonetheless!). Prior to joining Northlich, Kerry led the Abbott Nutrition creative team at POSSIBLE (formerly Bridge Worldwide), where she directed the creative development of digital marketing for Folgers, Pringles, Bounty, Luvs and other consumer brands. Kerry has also led large CRM initiatives, including the Similac relaunch, the large-scale rollout of Home Made Simple, and P&G brandSAVER, in addition to programs for diabetes care and the nutritional management of health conditions. Kerry holds a master's degree and a bachelor's degree in English literature from the University of Cincinnati and she serves on the board of the Literacy Network of Greater Cincinnati.

Outside of work, Kerry likes to read and (attempt to) do yoga, as well as cook, garden, drink wine, moon over vacation destinations and hope for a winning Reds season. You can hear Kerry discuss the joys of teaming with great art directors and talented copywriters in her interview with Jordan Brady on his Respect the Process podcast.
Dan Rapp, VP/Group Creative Director
Dan’s favorite part of working in advertising is that epiphany moment of coming up with a brand-new idea. As a kinetic thinker, Dan’s best ideas come when he’s walking; he is inspired by finding beauty in normal, everyday things. Dan brings 18 years of marketing expertise to Northlich with a background in PR, direct marketing, general advertising and digital/social media.

Dan launched the Long John Silver’s Facebook presence and created hardworking ad campaigns that bucked negative sales trends. He also led the global relaunch of Finlandia vodka, making it Brown-Forman’s number-two spirit behind Jack Daniel’s. These results were achieved not just through creative communications, but a deep understanding of how to differentiate products in a highly competitive marketplace. Closer to home, he led the head-to-toe overhaul of the Ohio Lottery’s massively popular website (over 1 million hits a day) and was instrumental in creating the brand’s mobile apps. In the world of healthcare, he relaunched Mercy Toledo and refreshed the Good Samaritan Hospital brand. He helped entrench Bethesda North Hospital as the suburban hospital with the experience and expertise to handle any medical situation.

Dan also oversaw the creative development and execution of Ohio’s statewide responsible gambling campaign, an ongoing effort that spans all forms of media, including TV, online videos, social, website development, ongoing content creation, traditional media outreach and online banner ads.

He has been recognized by many creative awards and publications, including the Creativity Awards, Communication Arts, Best of Show in the Cincinnati ADDY Awards, and SHOOT magazine, just to name a few.

Outside of work, Dan is a political junkie who enjoys following the news. He is passionate about community involvement and organizes Northlich’s mentoring program at Oyler School, where he and 30+ coworkers help at-risk students with reading, comprehension and confidence. He’s also a board member of Cincinnati’s Jewish Community Relations Council.
Liz Adkins, Conversation Planning Director
Liz loves to work with creative, smart people who are collectively working toward a common goal. Her career in advertising pushes and challenges her every day, so she is constantly learning and improving. At Northlich, Liz plays a central role in understanding how the many layers of marketing work together, bringing minds of all disciplines to the table to create cohesive, successful strategies. She specializes in understanding how customers engage with brand content and how to create relationships that evoke loyalty and advocacy. Liz constantly looks for ways to challenge traditional thinking as a means to delivering the very best work for her clients, and is committed to developing best-in-class ways to measure the impact of brand engagement in a quantifiable way.

Liz has won multiple industry awards for her work on both the agency and client sides of the business, implementing strategic public relations, content marketing and social media campaigns for clients in a diverse range of industries, including building and construction, technology, arts and entertainment, nonprofit, and the restaurant industry. She oversaw all public relations for the North American launch of the new Formica® Laminate Jonathan Adler Collection, negotiating national content partnerships and providing strategy, counsel, media relations, writing, and trade show planning and support. She served as primary liaison to the Adler team for all contractual and PR needs throughout the campaign.

Prior to making the jump to agency life, Liz worked as a publicist in the entertainment industry for nearly 10 years. Her previous client work includes The Gorilla Glue Company, White Castle, Vantiv, Bosch Power Tools & Accessories, TimberTech and Husqvarna. Liz is a graduate of the University of Southern California Annenberg School for Communication & Journalism and is an active member of the Public Relations Society of America.

Liz loves spending time with her two young daughters (whom she considers her greatest achievements), working on home remodeling projects, and is an avid Howard Stern fan. A native of Boston, she now considers Cincinnati home, and finds inspiration in all of the city’s hidden treasures. Her recent speaking engagements include being a guest speaker on Entertainment PR at Xavier University.
Michelle Snook, VP/Account Director
Michelle loves the creative process and works with her clients and internal teams to come up with meaningful solutions grounded in insights and strategy. She has over 13 years of experience in the agency world working with national and global brands to create connected brand experiences. Her expertise resides in global product and brand launches, including positioning and strategy development, campaign development, launch implementation and brand stewardship.

Her previous client work includes healthcare brands such as Cymbalta, Humalog, Byetta, Bydureon and Trulicity. Before healthcare, Michelle worked for clients such as Lanier Worldwide and Harmon AutoGlass to provide direct, digital and recruitment advertising solutions. Go back further and you’ll find Michelle gathering valuable life and employment experiences by babysitting, waitressing, bartending, working in a car factory and doing chores on the farm where she grew up.

Michelle loves to spend time cooking with her family, reading (the old-fashioned way — paper books instead of e-readers) and soaking up Ohio’s wonders, particularly Hocking Hills. She loves to travel and aspires to have many adventures, including seeing the northern lights at their peak, scuba diving with a whale shark and visiting Cuba before it becomes Americanized. Michelle considers her parents her most influential childhood role models; from them, she learned what it means to have a Midwestern work ethic, how to persevere, the power of finding silver linings and how to have the courage to take a leap, especially when it’s frightening. As an early bird, Michelle does her best thinking before 7 a.m. and finds inspiration everywhere, but especially in people’s stories, ideas, problem-solving strategies and the way we find beauty in simple, everyday moments.
Dan Whitmyer, Director of Strategy
Dan uncovers powerful ideas and insights that lead to emotional connections with customers while driving exceptional business results for our clients. He loves problem-solving and enjoys the varied nature of the challenges advertising presents.

In his day-to-day work, Dan draws on the array of expertise he has developed over 10 years in varying roles in the marketing world: leading strategy, planning, measurement, relationship marketing, brand development, first-person consumer research, and business development.

Dan is constantly staying ingrained in the digital space. He has worked with clients in industries such as finance, fast-moving consumer goods, food and beverage, and healthcare.

Dan has equal amounts Cleveland sports and Ohio Bobcats pride and hopes to one day witness a Cleveland sports championship. He enjoys traveling with his wife and aspires to visit Europe with her.