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Northlich
TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US101-200
BIOS
Kathy Selker, President & CEO
Kathy took an interesting path to a career in agency leadership. She studied economics as an undergrad at the University of Cincinnati, and that social sciences background trained her to look for the motivators that lead people to make the choices they make. She earned her MBA at what is now UC’s Lindner College of Business, a discipline that prepared her to apply consumer behavior principles in the context of business objectives. After a career that included stops at Accenture, Macy’s and Coca-Cola, she joined Northlich in 2000 as chief financial officer, later serving as COO. As president and CEO since 2007, she helps brands and companies understand both the contribution and the cost of their marketing efforts so they can deliver real value to their shareholders and stakeholders.

Kathy’s unique blend of skills as a business owner, corporate executive and parent have helped her transform Northlich into a strong strategic marketing firm. She finds inspiration in interacting with others as they learn and develop, and she loves the way advertising challenges us to constantly stretch and evolve our thinking. Kathy believes a vibrant, professional arts community enhances the community overall. She is an emeritus trustee and past chair of the board of the Cincinnati Ballet Company, a current member of the Cincinnati Opera, the YWCA and Urban League boards, and former board chair of the Central Region of the American Association of Advertising Agencies. She is an executive member of both the Women’s Foodservice Forum and the Society for Healthcare Strategy and Market Development, a member of the Business Advisory Council at UC’s Carl H. Lindner College of Business, and a founding member of the Agenda 360 Consumer Brand Hub.

Kathy loves the outdoors and does her best thinking while walking outside. She loves the Cincinnati neighborhoods of Mt. Adams and OTR for their vibrancy and transformation. Kathy’s proudest achievements are her three bright and caring sons, whom she aspires to someday take on a trip to Australia and New Zealand.

Kathy’s recent speaking engagements include a presentation at WE Speak, which provides a forum for distinguished women leaders to share personal experiences, advice and lessons learned with other leading businesswomen. She has presented to the Lindner College of Business and Ursuline Academy about the power of branding, and led a breakout session at the 2015 WFF Annual Leadership Conference on the topic of leadership and the path to the C-suite. She also recently hosted and led four roundtable discussions on brand positioning for healthcare professionals at the Cincinnati chapter of Ohio HBA and led a roundtable discussion at the SHSMD Connection Annual Conference.
Tim McCort, Chief Operating Officer
Tim’s curiosity drives his pursuit of discovering a brand’s unique story using consumer insights, trends and market dynamics. Over the course of his 20+ year career, he has led global brand accounts at some of the most admired agencies in the industry, driving business results that have been recognized with four Effies. Tim devours consumer insights by the blog-load to discover trends where others find chaos. He believes there is no such thing as a low-interest or commodity product and is in constant pursuit of new business challenges, seeking to redefine the role brands can play in our lives.

Tim started his work life as a paperboy for the Akron Beacon Journal; he spent most of the money he earned in the arcade along his route. His first “real” job was for a newspaper as well, where he worked in media relations and sales. From there he began his advertising career at Leo Burnett working with McDonald’s, Coca-Cola and Miller Lite. He later moved to Minneapolis for opportunities with Fallon and Martin Williams, where he partnered with clients at United Airlines, Navistar, U.S. Bank, Donato’s and Lincoln Financial Group. Tim later had the opportunity to lead the Wendy’s business for McCann Erikson, followed by experience in healthcare at GSW, where he helped to launch more than a dozen global pharmaceutical brands for Eli Lilly, Biogen, Boehringer Ingelheim and others.

As COO at Northlich, Tim pursues new business challenges and helps to redefine the interest brands can bring to the world. He is deeply inspired by those who see the world differently and who challenge his perspective. This includes his children, who ask questions and make observations that give him cause to reconsider his assumptions and validate or change his choices.

Tim’s recent speaking engagements include a presentation on the real ROI of social media for the National Restaurant Association Annual Conference in 2014 and a talk on speaking social in the C-suite at D2 in 2014. In 2015, Tim has given presentations at the University of Cincinnati and Ad2 about the business of social media and preparing for a career in advertising, respectively.
Jason Schmall, Executive Creative Director
Jason believes that marketing challenges are the best kind of puzzle — the kind that must be solved with equal parts art, science and inspiration. He leads the Northlich creative team in pursuit of concepts that captivate, engage and thrive wherever they need to in the always changing media landscape.

As ECD, Jason oversees all aspects of creative strategy, concepting and execution, including brand positioning, campaign launches, strategic leadership, digital tactics, integrated marketing and design production. Throughout his 17 years in the advertising industry, he has created award-winning campaigns for clients big and small. His work has been recognized at Cannes, The One Show, London International Awards, Communication Arts, Creativity, The FWA, D&AD, The Art Directors Club and The ANDYs. He moved back to Ohio after spending eight years in New York working at BBDO and McCann as a creative director and copywriter on Sony, Verizon, MasterCard, Pizza Hut, DirecTV, General Mills, Chevrolet and Staples.

Outside of work, Jason loves the hell out of video games, enjoys dainty bites of Graeter’s ice cream and aspires to hike the Appalachian Trail and the Pacific Crest Trail. He’s training for these endeavors by occasionally walking his kids to the donut shop and back. His proudest accomplishment (so far) is changing the alternator in his high school clunker, a white 1976 Chevy Caprice station wagon. Jason knows inspiration can be found almost anywhere — in sunshine, in people who aren’t like him or in fingerpaints. The one notable exception is his cubicle. He believes that great ideas rarely come from sitting in one place and finds that whenever he gets moving, his mind wanders in the best possible way.
Kerry Broderick, VP/Group Creative Director
Kerry has come a long way since her first job as an order girl and cake/cookie decorator at Virginia Bakery. As a group creative director at Northlich, Kerry enjoys bringing brands and ideas to life. She believes the foundation of a great idea is a powerful insight and challenges her team to dig into those insights to deliver relevant and arresting work. She currently leads creative exploration for The Joanie Bernard Foundation and Ten, a movement to build awareness around and eliminate the practice of killing cats in shelters. In addition, Kerry is the creative lead for Vantiv and many of our hospital clients, including St. Elizabeth Healthcare and Schneck Medical Center. She has also led work for Dannon Danimals, The Ohio State University Wexner Medical Center, healthy-living brands such as CareSource and WeTHRIVE!, and digital agency-of-record work for American Greetings and White Castle.

Kerry finds inspiration in getting out of her comfort zone, whether that involves buying a new vegan cookbook or trying Kundalini yoga in a random L.A. studio. Her favorite part of working in advertising is seeing ideas come to life like magic (with hard work, late hours and some stress, but magic nonetheless!). Prior to joining Northlich, Kerry led the Abbott Nutrition creative team at POSSIBLE (formerly Bridge Worldwide), where she directed the creative development of digital marketing for Folgers, Pringles, Bounty, Luvs and other consumer brands. Kerry has also led large CRM initiatives, including the Similac relaunch, the large-scale rollout of Home Made Simple, and P&G brandSAVER, in addition to programs for diabetes care and the nutritional management of health conditions. Kerry holds a master's degree and a bachelor's degree in English literature from the University of Cincinnati and she serves on the board of the Literacy Network of Greater Cincinnati.

Outside of work, Kerry likes to read and (attempt to) do yoga, as well as cook, garden, drink wine, moon over vacation destinations and hope for a winning Reds season. You can hear Kerry discuss the joys of teaming with great art directors and talented copywriters in her interview with Jordan Brady on his Respect the Process podcast.
Dan Rapp, VP/Group Creative Director
Dan’s favorite part of working in advertising is that epiphany moment of coming up with a brand-new idea. As a kinetic thinker, Dan’s best ideas come when he’s walking; he is inspired by finding beauty in normal, everyday things. Dan brings 18 years of marketing expertise to Northlich with a background in PR, direct marketing, general advertising and digital/social media.

Dan launched the Long John Silver’s Facebook presence and created hardworking ad campaigns that bucked negative sales trends. He also led the global relaunch of Finlandia vodka, making it Brown-Forman’s number-two spirit behind Jack Daniel’s. These results were achieved not just through creative communications, but a deep understanding of how to differentiate products in a highly competitive marketplace. Closer to home, he led the head-to-toe overhaul of the Ohio Lottery’s massively popular website (over 1 million hits a day) and was instrumental in creating the brand’s mobile apps. In the world of healthcare, he relaunched Mercy Toledo and refreshed the Good Samaritan Hospital brand. He helped entrench Bethesda North Hospital as the suburban hospital with the experience and expertise to handle any medical situation.

Dan also oversaw the creative development and execution of Ohio’s statewide responsible gambling campaign, an ongoing effort that spans all forms of media, including TV, online videos, social, website development, ongoing content creation, traditional media outreach and online banner ads.

He has been recognized by many creative awards and publications, including the Creativity Awards, Communication Arts, Best of Show in the Cincinnati ADDY Awards, and SHOOT magazine, just to name a few.

Outside of work, Dan is a political junkie who enjoys following the news. He is passionate about community involvement and organizes Northlich’s mentoring program at Oyler School, where he and 30+ coworkers help at-risk students with reading, comprehension and confidence. He’s also a board member of Cincinnati’s Jewish Community Relations Council.
Meredith Ferguson, VP/Account Director
Meredith loves that every day in advertising is different. With more than 14 years of experience in the space, she leads the Northlich health and wellness account services team, specializing in healthcare and retail strategy. Meredith has unparalleled expertise in local marketing and community engagement, as she has led marketing initiatives for several nationally recognized healthcare systems. In addition, she has implemented multiple hospital/system campaigns and worked in brand development, achieving significant results.

Meredith currently leads client service and strategy development for AdvancePierre Foods, including the re-brand and re-launch of its three largest retail brands: Barber Foods, Steak-EZE and Fast Fixin’. She also leads client service and strategy development for Marco’s Pizza Corporation. Her projects on these brands have included primary research, insight development, brand positioning strategy, new product development innovation, sales team support, and a full marketing communications launch plan.

Meredith holds a bachelor’s degree in communications from Penn State University and a joint degree from Vanderbilt Law School. She has worked as a managing director at Stern Advertising and an account director at Wyse Advertising, and she served as a senior marketing and business development manager at University Hospitals Health System in Cleveland, Ohio. Her health and wellness experience includes University Hospitals in Cleveland, Cleveland Clinic, The Ohio State University Wexner Medical Center, Schneck Medical Center, Holzer Health System, UC Health and LCA-Vision.

Outside of work, Meredith loves to bake, her latest challenge being to master French macaroons. She considers her two outgoing, bright, funny, empathetic, kind-hearted daughters her greatest achievement, and hopes to someday see the Northern Lights.
Michelle Snook, VP/Account Director
Michelle loves the creative process and works with her clients and internal teams to come up with meaningful solutions grounded in insights and strategy. She has over 13 years of experience in the agency world working with national and global brands to create connected brand experiences. Her expertise resides in global product and brand launches, including positioning and strategy development, campaign development, launch implementation and brand stewardship.

Her previous client work includes healthcare brands such as Cymbalta, Humalog, Byetta, Bydureon and Trulicity. Before healthcare, Michelle worked for clients such as Lanier Worldwide and Harmon AutoGlass to provide direct, digital and recruitment advertising solutions. Go back further and you’ll find Michelle gathering valuable life and employment experiences by babysitting, waitressing, bartending, working in a car factory and doing chores on the farm where she grew up.

Michelle loves to spend time cooking with her family, reading (the old-fashioned way — paper books instead of e-readers) and soaking up Ohio’s wonders, particularly Hocking Hills. She loves to travel and aspires to have many adventures, including seeing the northern lights at their peak, scuba diving with a whale shark and visiting Cuba before it becomes Americanized. Michelle considers her parents her most influential childhood role models; from them, she learned what it means to have a Midwestern work ethic, how to persevere, the power of finding silver linings and how to have the courage to take a leap, especially when it’s frightening. As an early bird, Michelle does her best thinking before 7 a.m. and finds inspiration everywhere, but especially in people’s stories, ideas, problem-solving strategies and the way we find beauty in simple, everyday moments.