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Carton Donofrio Partners, Inc.
Office Employees51-100
Chuck Donofrio, Chief Executive Officer
As the chief executive officer of Carton Donofrio Partners, Inc., Chuck Donofrio oversees the development of new businesses and products that improve value for clients and their constituents. Chuck is highly involved with the day-to-day business and
works to foster a culture of creative thinking.

In 2001, after a five year period in which the company doubled in revenue, Chuck led the transformation of Richardson, Myers & Donofrio, an integrated marketing communications company, into Carton Donofrio Partners, a brand experience design firm specializing in advertising, public relations, interactive media, anthropological research, brand consulting, and customer experience management.

Prior to joining the firm in 1983, Chuck spent the earlier years of his career in account management at Young & Rubicam/New York where he worked on the General Foods International Coffees account and related Maxwell House Division new products,
The United Negro College Fund, and Eastern Airlines. Before joining Young & Rubicam, he worked in Seattle for Cole & Weber, a subsidiary of Ogilvy & Mather, on the Westin Hotels account.

Chuck is a cum laude graduate of Union College. He currently serves on the Board of Trustees of St. Paul’s School for Girls, and as a member of the American Association of Advertising Agencies’ Agency Management Committee. He is also past member
of the Executive Committee of the Board of Trustees of Goucher College.

In addition to his work and civic responsibilities, Chuck is also an avid birdwatcher, poet, outdoorsman, and most importantly, a husband and a father to three girls.
Dennis McKernan, Chief Financial Officer
As Chief Financial Officer, Dennis McKernan directs accounting, financial planning and business operations strategy for Carton Donofrio Partners, Inc. He joined the company in 2000.

Previously, Dennis was Vice President and Controller of The Hunter Group, an international consulting firm specializing in financial and human resources system implementation. While at Hunter, he also worked as an Accounting Manager and
Controller, before rising to the post of Vice President and Controller.

Earlier in his career, Dennis worked in accounting and consulting positions at several companies in Texas, including EXXON Company, USA, and commercial printing firms Gulf Printing Company, Southwestern Bell Printing Company and Wetmore &

Dennis received his bachelor’s degree in accounting from the University of Baltimore, where he graduated magna cum laude. He is a Certified Public Accountant in the state of Texas.
Jamie Rice, Chief Strategy Officer
For Jamie, no problem is too complex, no category uninteresting. He’s dedicated a 30+ year career to helping clients meet challenges in markets from architecture to education, from financial services to outdoor apparel.

As Chief Strategy Officer at Carton Donofrio Partners, Inc. Jamie Rice has been the primary catalyst behind the organization’s brand and strategy consulting practice, which was established in 1997. He has led the development of brand and message
strategies for a wide range of clients including the National Association of REALTORS®, The American Institute of Architects, Armstrong, Adobe, Walden University, and T. Rowe Price, among others. In addition to his role with the agency’s consulting
unit, Jamie oversees the development and implementation of brand strategies for all agency clients.

Jamie joined Carton Donofrio Partners in 1974 as media director. He moved into account management in 1980 and assumed agency management responsibilities in 1982. His experience spans a wide range of consumer, business-to-business and
institutional clients, including DuPont, Pfizer, Rubbermaid, and Gore-Tex.
Jamie is a proud graduate of the University of North Carolina, Chapel Hill with a Bachelor of Science degree in business administration.
Ellen Moore, Chief Operating Officer
Ellen arrived at Carton Donofrio Partners, Inc. in 2000 after a year filled with international experiences. From eating larvae in Thailand to backpacking through 18 countries on six continents, Ellen pursued her life-long dream to travel around the world.
Ellen’s travels have added valuable insight to her work, which often focuses on achieving a better understanding of human behavior across multiple cultures and environments.

Ellen has two roles at the agency. As a group account leader, she oversees account teams working for The Calvert Group of mutual funds, Baltimore Area Convention and Visitors Association, and Guardian Industries, one of the world’s largest
suppliers of float glass. Ellen also applies her work experience in organizational development to the agency’s consulting and research practices and has worked on assignments for Jiffy Lube International and The American Institute of Architects.

Prior to her trip around the world, Ellen was a Brand Manager at W.L. Gore & Associates, Inc., a former Carton Donofrio Partners client. At Gore, she handled the global launch of GORE-TEX performance fabrics and served on the strategic Web
team leading the redesign of the fabric division’s Web site. While at Gore, Ellen was the liaison between Gore and Carton Donofrio Partners and helped to create award-winning communications programs.

Prior to Gore, Ellen rose through the ranks of an outdoor retail business headquartered in Charlotte, North Carolina to become president of the company. Ellen credits her consumer-centric perspective to her days on the retail floor where she had to
understand what the customer really wanted rather than merely offering them what she had to sell.

Ellen holds a Bachelor of Arts degree in journalism from the University of North Carolina at Chapel Hill and a Master of Science degree in psychology with a specialization in organizational development from Capella University.
David Smith, Executive Creative Director
Unlike his name, David Smith’s advertising career has been anything but ordinary. During his 20+ years in the business, he’s had the pleasure (and pain) of working with celebrities like Bruce Willis, James Brown, Robin Leach, Gary Coleman, Tom Jones and an unruly 1,500 lb. grizzly bear named Koda.

Before joining Carton Donofrio, David was the Executive Creative Director and Co-Founder of The Republik, a creative boutique and Web 2.0 pioneer in Durham, NC. His integrated campaigns for clients like Triumph Boats,
Palladium Shoes, and Fayetteville tourism, garnered international attention for the agency and has been the subject of many case studies and several marketing books.

As Group Creative Director, Senior Partner at J. Walter Thompson in NY, he was creative lead on the Bermuda Department of Tourism, Lipton Brisk and Smirnoff Ice. His work for Lipton Brisk helped revitalize the brand and increase sales by 30%. His campaign for Smirnoff Ice was the most successful new product launch in United Distillers and Vintners’ history. At legendary agencies Amiratti & Puris and BBDO, he created famous work for Nikon, Pepsi, Aetna, RCA, Frito-Lay and many others.

The New York Times, Wall Street Journal, Time, LA Times, NewsMax, Adweek and Ad Age have all written articles about his ads. His broadcast work has been featured on shows like Entertainment Tonight, Access Hollywood, Inside Edition, CMT and CNN/FN. From Gold Clios to multiple Addys to a One Show Pencil, David has won virtually every creative award the industry offers. One of his Lipton Brisk commercials is included in the Museum of Modern Art’s permanent collection and Graphic Design USA selected him as one of their “people to watch in 2003.”

All that aside, David is most proud of the positive impact his work has had on his clients' bottom lines.

A native North Carolinian, David graduated from UNC-Chapel Hill and has been living happily ever after with his wife, Zuzana and their two children, J.Allen and Isabella.
Brian Decker, VP, Director of Media Services
After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice.

Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print, out-of-home, and
sports sponsorships. Brian’s media strategies garnered a Silver Effie for The Nature Conservancy. Indeed, Brian views the Carton Donofrio media team as the other creative discipline within the agency.

Brian’s agency experience includes media positions at Grey Advertising, HHCC, McCann Erickson and Mintz & Hoke. Most recently Brian was the EVP Media Director at Eisner Communications in Baltimore, a position he held for 16 years.

His client experience encompasses many national, international and regional accounts including P&G, Borden, ITT Bakeries, Coke, Honda, Ford, John Hancock, United Technologies, Wang Computers, Marriott, Black & Decker, The Nature
Conservancy, US Airways, Voice of America, and The Maryland State Lottery.

In addition, Brian’s leadership of the media efforts for the GO RVing Coalition enabled them to stretch a budget they thought would only buy print to national television. He played an important role in the growth of their funding and media impact for 6

Brian graduated with a B.A. from Western Connecticut State University and is a proud member of the Maryland Chapter of The Brotherhood of the Jungle Cocks. (Go ahead and ask!)
Peter Gladstone, VP, Director of Client Services
When Peter left college to join Doyle Dane Bernbach little did he know that he would walk the hallways with some of the greatest advertising people of all time and that the atmosphere they created in the agency would change him into a life-long ad

In the nearly 30 years that have passed since those days at DDB, Peter has worked in account management at several highly successful agencies (in fact, three were named Agency of the Year during his tenure) and on accounts in a wide variety of
categories. His travel/hospitality experience is considerable. Most recently, he helped US Airways survive two bankruptcies and merge with America West to form a viable airline. He led the account management teams for Marriott Hotels & Resorts
and their Fairfield Inn brand.

He led agency teams’ efforts on behalf of numerous association clients including The Go RVing Coalition (a coalition of 3 associations), The National Association of Home Builders, The Pharmaceutical Research and Manufacturers Association andThe National Education Association. His leadership on Go RVing helped create the coalition and develop a funding mechanism that resulted in the industry’s first national brand/response communications campaign.

Peter has also worked with clients in the package goods (Procter & Gamble, Corning Glass Works and McCormick Spice Company) and telecommunications (Verizon) categories. He led the team whose efforts generated hundreds of thousands of
sales leads and lowered the average purchaser's age by nearly twenty years for the Recreational Vehicle Industry. Their work with Black & Decker's DeWALT brand was written about in the Wall Street Journal, Business Week Magazine and has been
utilized as a case study by the Harvard School.
George Wood, Director of Digital Strategy
Starting his professional career in Charleston SC, George provided IT support and software trainings for Blackbaud's fund raising software the Raiser’s Edge.

Three year later, and not entirely certain why he was leaving the Lowcountry beaches, George relocated to central New Jersey to provide project management and consulting services for Fusion Technologies. There he gained his proverbial stripes managing the production websites and installations for DNB's small business application and Mrs. Smith's custom formula and ingredient reporting application.

Yearning for something a little different, George joined the internet adverting company Viewpoint in 2001. As their Director of Production, George managed the New York creative, 3D and online ad production teams developing custom 3D application and advertising solutions for AOL, GE Aerospace, Sony, HP and Tencent.

Three and a half years later, George returned to his startup roots as the Director of Web Development for Net Theory. There he managed the eCommerce and publishing solutions for Smithsonian, Drake Management and Adoc Systems.

George recently relocated back to his native Maryland joining Carton Donofrio Partners as their Director of Digital Strategy. He is a graduate of Denison University where he majored in History and English. His favorite expression is the older I get the more I realize I don’t know. He encourages you to ask him about it.