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MDB Communications, Inc.
Office Employees0-50
Total US0-50
Total Worldwide0-50
Cary Hatch, CEO
Imaginative concepts, a proven ability for problem solving, and intense account service orientation have contributed to Cary Hatch’s success. With more than 25 years of experience, Cary has a formidable track record in business and consumer communications, both domestic and international. Her hands-on approach to marketing “accountability” has fueled the agency’s growth and helped MDB earn a spot on the Inc. 500, the annual list of the fastest-growing companies in America. Cary’s broad-based client experience includes Sprint, Fannie Mae, US Travel Association, National Geographic, the D.C. Lottery, Loral Skynet, The U.S. Mint, and many others.

Cary currently serves on the Board of Directors for The Greater Washington Board of Trade and the Board of Directors for the Advertising Club of Metropolitan Washington, which in 2004 bestowed on her its highest honor, the Silver Medal Award. She served on the Board of Directors for Women in Advertising and Marketing for four years after fulfilling two terms as president, and she recently received the organization’s first-ever Founder’s Award. She currently serves as the Chair of the Mid-Atlantic Board of Governors for the American Association of Advertising Agencies and the Advisory Board for the Washington Business Journal.

Cary also devotes significant hours giving back to the community. She has served as the Washington, DC Key Market Coordinator for the Partnership for a Drug-Free America since 1990, and serves on the Women’s Advisory Board for the Girl Scouts of Washington. She is a graduate of Leadership Greater Washington (Class of 2000) and a noted lecturer at Johns Hopkins University.
Richard Coad, Chief Creative Officer
Richard M. Coad is a nationally recognized creative leader. He’s all about helping clients distinguish their brands through creative thinking. “Great creative is about forging new emotional connections between your brand and your customer. There’s so much sameness in advertising today. To be successful, a brand not only has to be relevant, but look and feel different from other brands.”

Before joining MDB Communications, he was Executive Creative Director for the Publicis Groupe in Chicago. In that role, he was the creative architect behind the idea that brought the Subway restaurant chain to national prominence; an advertising initiative that was not only “different,” but resulted in a 40% increase in same day sales the first week of the campaign, went viral the second, and ultimately served as the catalyst that doubled the chain’s size in three years.

He has served in a similar capacity for Saatchi & Saatchi NYC, Hal Riney & Partners, Bozell and Young & Rubicam. His work has brought insight, humor and emotion to such well known brands as Gallo Wines, Cheerios, John Deere, Nuveen Investments, The Principal Financial Group, Whirlpool, ATA Airlines and The Chicago Tribune.
Robert Gerds, VP/Director of Client Services
Carole Reuschle, VP/Media Director