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MDB Communications, Inc.
Office Employees0-50
Total US0-50
Total Worldwide0-50
Cary Hatch, CEO
Imaginative concepts, a proven ability for problem solving, and intense account service orientation have contributed to Cary Hatch’s success. With more than 25 years of experience, Cary has a formidable track record in business and consumer communications, both domestic and international. Her hands-on approach to marketing “accountability” has fueled the agency’s growth and helped MDB earn a spot on the Inc. 500, the annual list of the fastest-growing companies in America. Cary’s broad-based client experience includes Sprint, Fannie Mae, US Travel Association, National Geographic, the D.C. Lottery, Loral Skynet, The U.S. Mint, and many others.

Cary currently serves on the Board of Directors for The Greater Washington Board of Trade and the Board of Directors for the Advertising Club of Metropolitan Washington, which in 2004 bestowed on her its highest honor, the Silver Medal Award. She served on the Board of Directors for Women in Advertising and Marketing for four years after fulfilling two terms as president, and she recently received the organization’s first-ever Founder’s Award. She currently serves as the Chair of the Mid-Atlantic Board of Governors for the American Association of Advertising Agencies and the Advisory Board for the Washington Business Journal.

Cary also devotes significant hours giving back to the community. She has served as the Washington, DC Key Market Coordinator for the Partnership for a Drug-Free America since 1990, and serves on the Women’s Advisory Board for the Girl Scouts of Washington. She is a graduate of Leadership Greater Washington (Class of 2000) and a noted lecturer at Johns Hopkins University.
Richard Coad, Chief Creative Officer
Richard M. Coad is a nationally recognized creative leader. He’s all about helping clients distinguish their brands through creative thinking. “Great creative is about forging new emotional connections between your brand and your customer. There’s so much sameness in advertising today. To be successful, a brand not only has to be relevant, but look and feel different from other brands.”

Before joining MDB Communications, he was Executive Creative Director for the Publicis Groupe in Chicago. In that role, he was the creative architect behind the idea that brought the Subway restaurant chain to national prominence; an advertising initiative that was not only “different,” but resulted in a 40% increase in same day sales the first week of the campaign, went viral the second, and ultimately served as the catalyst that doubled the chain’s size in three years.

He has served in a similar capacity for Saatchi & Saatchi NYC, Hal Riney & Partners, Bozell and Young & Rubicam. His work has brought insight, humor and emotion to such well known brands as Gallo Wines, Cheerios, John Deere, Nuveen Investments, The Principal Financial Group, Whirlpool, ATA Airlines and The Chicago Tribune.
Joanne Williams, Director of Operations
“Remarkable individuals with amazing talent craft the communications that impact our daily lives.” Joanne loves that she gets to spend each day surrounded by such diverse talent. Her career has been focused on managing people and numbers -- in short, making sure things get done on time and on budget. She’s focused on delivering operational efficiencies including administrative, recruitment, creative and production services, and overall agency work flow and utilization while ensuring procedural and contractual uniformity.

Joanne brings a wealth of experience to MDB having held leadership positions at Delucchi Plus, RedPeg Marketing, Williams Whittle and The Bomstein Agency. She has served on numerous boards and task forces including the DC AdClub Foundation, Tappers With Attitude, the Greater Baltimore Fair Housing Task Force and the Greater Washington Fair Housing Council. A native of Puerto Rico, Joanne was first lured to Washington, DC by her alma mater, American University.
Seth Niman, Director of Media Strategy
If Seth Niman could put his philosophy into two words, it would be “no boundaries.”

“Today’s modern media landscape provides unlimited potential to reach the consumer. For every media problem, I like to think that there are many inventive solutions.”

Seth leads the agency’s media planning and buying activities. In this dual role, he works on a daily basis with clients to develop media plans, drive negotiations, place buys on behalf of clients and manage post-buy analysis.

During his professional career, Seth has quickly risen through the leadership ranks by developing a solid knowledge base of media planning and buying that reaches far beyond traditional print and broadcast outlets. He is a recognized expert in internet, outdoor and alternative media and is known for his strong negotiation skills for both national and spot markets.

Before joining MDB, Seth was tapped by Rainmaker to build its media planning and buying department. He began his career at Doner Advertising where he planned and bought media for several national and international brands including Arby’s, IKON Office Solutions, the Edison Electric Institute and Mills Properties retail property management companies.