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TBWA Worldwide
TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US500+
Total Worldwide500+
Discretionary Comments:
TBWA has 11,100 employees across 323 offices in 97 countries worldwide.
BIOS
Troy Ruhanen, CEO & President, TBWA Worldwide
Troy began his career as an account executive at BBDO in Brisbane, Australia, before moving to Leo Burnett in 1994. He spent ten years with Leo Burnett in Chicago, Asia-Pacific and Sydney. As an account supervisor working in Burnett’s office in Chicago, he was responsible for all brand development and creative development for Procter & Gamble’s Cheer, Luvs and Era brands. Subsequently, he was named Regional Account Director on Procter & Gamble business in Asia Pacific. In 2000, he became the Managing Director of Burnett’s agency in Sydney. During his time in Sydney, Burnett was named Agency of the Year a record four times and in his final year, Burnett Australia was the most awarded agency at the Cannes Lions festival.

In 2004, Troy returned to BBDO in New York to lead the agency’s billion-dollar AT&T business. Under Troy, the work on AT&T became some of the most sought-out advertising in the category, winning Cannes Lions, Effies, Clios, One Show pencils and Webby Awards.

In 2008, Troy was inducted into the American Advertising Federation (AAF) Hall of Achievement, honoring those people 40 years of age or under who have had a significant impact on the industry through their leadership, career achievements and inspiring personal qualities.

Troy went on to hold the role of Deputy Chairman, BBDO North America, where he focused on building BBDO’s digital and strategic planning capabilities and establishing new client service offerings. He moved up to assume the role of Chairman and CEO, BBDO, The Americas. Here he had oversight of BBDO’s operations in North, South and Central America, including the Proximity direct and digital agency network.

He joined TBWA from our holding company, Omnicom Group, in July 2014. At Omnicom he was Executive Vice President, responsible for driving cross-agency collaboration and innovation for Omnicom’s largest clients.
Jean-Marie Dru, Chairman, TBWA Agency Network
A graduate of HEC Business School, Jean-Marie Dru began his career in 1971 with Dupuy Compton (now Saatchi & Saatchi) as an account executive on Procter & Gamble and quickly rose to the position of Executive Creative Director.

In 1977, he joined Young & Rubicam in Paris as Managing Director, before becoming the agency’s CEO in 1979.

In 1984, he cofounded the BDDP Group, and occupied the position of chairman. Within seven years, BDDP established its international presence in 26 countries and was ranked 15th among global agencies. After the merger of BDDP with TBWA in 1998, Jean-Marie became President International of TBWA\Worldwide. In early 2001, he was appointed President and CEO of TBWA\Worldwide, a position that he held until December 2008, when he moved to the role of Chairman.

Jean-Marie has authored four books on advertising and marketing: Le Saut Créatif (Lattès, 1984), Disruption (John Wiley & Sons Inc.,1996), Beyond Disruption (John Wiley & Sons Inc., 2002) and How Disruption Brought Order (Palgrave Macmillan, 2007).

Jean-Marie has been president of the Cannes Advertising Film Festival Jury twice — first in 1982 and again in 1998. He is a member of the European Advertising Association, and is also a professor at the Paris Institute of Political Studies, officially referred to as Sciences Po Paris.

In 2008, Jean-Marie was awarded the French Légion d'Honneur for his long-lasting contribution to the advertising industry and to the business world.
Tom Carroll, Chairman, TBWA Group
An entrepreneur, leader and creative visionary, Tom has spearheaded the transformation of TBWA from a great independent, creative shop into one of the most effective networks in the world. His ambition is to establish TBWA as one of the 10 most creative companies in the world - not just in the field of advertising, but among all companies.

Under his leadership, TBWA has evolved relationships with global clients including Gatorade, McDonald's and Nissan, and has recruited new ones, including Johnson & Johnson and GSK. Tom has also been instrumental in leading the launch and growth of TBWA brands Digital Arts Network, eg+ worldwide, The Integer Group and 180.

Throughout his career, Tom has worked across a range of global brands. His first stint at TBWA saw him work with Jay Chiat, discovering his passion for developing big ideas that could change the world and working with clients in both the LA and New York offices of Chiat\Day. In 1989, Tom founded Weiss Whitten Carroll Stagliano, whose clients included Guinness Import Company, Citibank and Rossignol. After running his own business for 10 years, Tom was lured back to TBWA to be President of the Los Angeles office. He then returned to New York where he was promoted to positions that culminated in him becoming President & CEO of TBWA\Worldwide in 2007.

In 2008, Tom was named "Executive of the Year" by Advertising Age magazine. "The person who best embodied the spirit of leadership in the agency business is Tom Carroll," AdAge declared, going on to say that he is "fit to run a relevant-as-it-gets global network."

In July 2014, Tom was again elevated to the role of Chairman, TBWA Group.

Tom regularly appears at industry, business and academic events, including speaking at Advertising Week, co-hosting on Bloomberg Surveillance TV and speaking to students at NYU.

In addition to his TBWA responsibilities, Tom is the former Chairman of the American Association of Advertising Agencies (4A's) and is on the board of the Ad Council, the ALS Association (Lou Gehrig’s Disease) Greater New York Chapter and the YMCA Arts & Letters Reception to benefit the Y After School Program in New York City.
Lee Clow, Chairman, TBWA Media Arts Lab
Lee Clow has been making this thing called “advertising” for more than 40 years.

He started at Chiat Day in Los Angeles when there were 10 people and 2 accounts and has been there ever since.

He prefers to think of what we do as Media Arts.

Words, pictures, telling stories on behalf of brands.

“I think if it’s good it will make you feel something. It can make you laugh or cry, it can surprise you or inform you, it can create curiosity or inspire trust. But you will want to watch it.”

Whether it’s the famous “1984”commercial for Apple”s Macintosh, or the crazy Energizer Bunny that keeps going and going. Refreshing the world with Pepsi, or celebrating the world of sport for adidas with the Impossible is Nothing campaign. The love you feel for dogs in Pedigree’s Dogs Rule campaign to asking What’s G for Gatorade, it’s all work people want to watch.

And perhaps there’s no better example of Lee’s impact in the industry than his 30+year partnership with Steve Jobs. They created the now famous work for the rebirth of Apple in 1997. It used walls, pages and films that recognized those who “Think different.” And, during the past 15 years he helped orchestrate Apple’s move into music with iPod & iTunes with the celebrated silhouettes campaign, into phones with the category re-defining iPhone and then creating the 'campaign of the decade' Mac vs PC, before forging a whole new category with iPad.

Lee continues to find the business fun and challenging. He believes we are at the beginning of the most exciting time the “advertising” business has ever seen. While lots of people are talking about the challenge of the multi-media future, he believes it is the biggest opportunity for creative minds since the first Creative Revolution of the 1960s.

Lee believes that “today everything can be considered media. The Internet has changed the way people interact with brands. If you like a brand, you can seek it out. If you don’t like a brand, you can criticize it publicly. So everything a brand does must tell its story in a disruptive and artful way. Then people will decide whether they like your brand or will ignore it.”

Lee’s goal for TBWA is for the agency to become artists in all media, and create ideas that can orchestrate and define how brands behave in the world.

Since he began with Chiat\Day and its humble beginnings at a hotel in downtown Los Angeles, the agency has grown to be one of the ten largest global networks and is without dispute one of the most innovative and awarded agency networks in the world.

Lee Clow is a member of the One Club Hall of Fame, the Art Directors Hall of Fame, and the Museum of Modern Art’s Advertising Hall of Fame, and has been honored by the Clios with a Lifetime Achievement Award.
Denis Streiff, Chief Financial Officer, TBWA Worldwide
Denis Streiff graduated in 1986 from the French business school HEC, where he majored in International Tax and Law. Denis also holds a master degree in Law and a DESS in International Tax Law from Paris XII University.

Denis started in Paris with the law firm of Bureau Francis Lefebvre, in its international tax department. He first moved to the United States in 1994 to join its New York office. In his seven years of legal practice, Denis advised French and U.S. corporate clients on cross-border transactions.

Denis was hired by Omnicom Group Inc. in 1994 and spent most of his four years there as Assistant Treasurer, working on credit and bond financing, acquisition analysis, relationships with rating agencies and working capital management.

Shortly after Omnicom merged TBWA\International with GGT/BDDP in 1998, Denis became CFO International for TBWA, based first in Paris and then in New York, with responsibilities across Europe, Asia and Africa Middle East.

In 2008, Denis was made CFO of TBWA\Worldwide.
Emmanuel Andre, Chief Operating Officer, TBWA Worldwide
Emmanuel was born in France and raised on two continents. He studied in Paris and graduated from École Superieure de Commerce de Paris, with a side study at École des Beaux-Arts, Paris. In 1993, he began a career in advertising — one that has brought him to New York (twice), Paris and Hong Kong. Emmanuel began in Paris at BDDP (to become TBWA in 1998), where he followed a path in account servicing that lead him to handle new business and global clients from Paris.

Emmanuel later came to New York to join TBWA\Worldwide as Chief of Staff for three years, before heading east to become Regional Director of TBWA\Asia Pacific in Hong Kong. In 2008 he returned to New York, where he is now Chief Operating Officer for the TBWA network.

In addition to global duties with TBWA, Emmanuel pursues an active life in photography. More than just a casual hobby, his portrait photography has been published in books and magazines. Most recently, many of his hand-selected photos were shown in exhibitions, including New York’s Lio Malca Gallery (June 2009) and the Austrian Cultural Forum (January 2010).
John Hunt, Worldwide Creative Director
In 1983, John and his partners founded TBWA\Hunt\Lascaris. The agency lives by the mantra “Life's too short to be mediocre.” It has won countless awards, including “Agency of the Century” in 2000, and “Agency of the Decade” in 2010. In 2010, its work for The Zimbabwean newspaper also became the most awarded campaign of all time after sweeping the boards at Cannes, One Show, CLIO, ADC and D&AD;.

Proof that advertising can make the world a better place, John was intimately involved in Nelson Mandela’s first ANC election campaign in 1993. Although rather harrowing at the time, this unique moment in history ushered a battered South Africa into the warm light of democracy.

In 2003, John moved to TBWA’s New York headquarters to assume the role of Worldwide Creative Director. John became nothing less than a creative compass for the network and helped reshape it to think less about ads and more about ideas.

Upon arriving in New York, John founded the TBWA “Young Bloods” program. Not to be confused with an internship, the Young Bloods program fast-tracks the youngest and brightest creative talent as it almost overwhelms them with opportunity. In 2004, John began the "SWAT" initiative. This program ensures a global answer to the creative questions often asked by worldwide clients.

John returned to his native South Africa in 2006 to continue his Worldwide role from Johannesburg.

In 2005, John was the President of the Cannes Film, Press & Outdoor Advertising Festival. He has also found time to write a number of television and theater plays and books. He was named South African Playwright of the Year for Vid Alex, a play that condemned censorship during the apartheid years. In 2009, John published his first book, The Art of the Idea: And How It Can Change Your Life.
Rob Schwartz, Global Creative President
Rob Schwartz is the Global Creative President for TBWA\Worldwide, overseeing the creative direction and leadership of TBWA’s global accounts, including Nissan, Visa and Pepsi.

Until recently, Rob was the Chief Creative Officer of the Los Angeles office of TBWA\Chiat\Day. During his tenure, the office experienced unprecedented growth to both its creative reputation and bottom line. In fact, the LA office recently earned the number one advertising agency position on the prestigious 2011 “Pencil Rankings” (according to The One Club and D&AD;) and was named to AdAge’s prestigious “A-List.” A writer by trade, Rob has earned nearly every major advertising award, including an Emmy nomination as well as Adweek’s “Best of the Decade.” Rob was also named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as thinkLA).

As the head of TBWA’s flagship LA office, Rob influenced every brand from Nissan to Gatorade to Pepsi and more. He was one of the key creative leaders on the breakthrough “Pepsi Refresh Project.” He has also been leading creative efforts on Nissan’s “Innovation for All” campaign, the Visa “go” campaign — Visa’s first-ever worldwide advertising effort — and Activison’s “Call of Duty,” the most successful entertainment launch in history.

Rob has also become one of the most influential creative voices in the advertising industry. He is a frequent contributor to Forbes. Adweek named him one of “Top 25 Advertising Voices to Follow on Twitter.” And he is a contributing writer on Adweek+AOL’s blog, “Fuel the Future.”

You can read more about Rob in a recent book on cutting-edge campaigns and the creatives who make them called The Idea Writers.