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Mike Hart, President/CEO
Quarterback, drill instructor, fearless leader: whatever you call him, Mike is the man in charge. The guy who makes the tough calls, the ultimate decisions. His mentor? His dad, agency founder, Tom Hart. And like his dad, Mike is hands-on. Accessible and involved. Cultivating client relationships – some we’ve partnered with for decades. Laser-focused on results. No surprise then, under Mike’s direction Hart’s become a leading integrated marketing communications firm.
Marc Paulenich, Sr VP, Strategy/COO
For Big Picture strategy and thinking, Marc is the man. Passionate about the business behind the brand – both clients’ and our own – he has particular expertise in repositioning and consumer insights, as Johnson & Johnson, La-Z-Boy and others well know. Beyond Hart, Marc has served as Teach For America’s managing director of consumer insights and taught courses on advertising and strategy at the University of Toledo. We learn new things from him every day – chances are, you will, too.
Rich Kretz, VP Audio/Video Services
Rich is the über-producer, the go-to guy for audio/video. He’s hard-wired the whole department – literally and figuratively – to meet pretty high production-value standards. Through all the changes in audio/video production in the last 20 years (that would be pretty much everything), Rich has kept us a step ahead. He also oversees archival masters for all clients and projects, making him the agency’s “Master Master.” (Not on his business card, but we’re working on it.)
Susan Degens, VP Media
The effects of stellar media planning are easy to see. And quantify. The needle moves. The click-throughs spike. And you get excellent ROI. That’s the type of success Susan achieves for clients who target diverse audiences across the U.S. and around the world. And when it comes to media buying strategies, cross-channel marketing and interpreting lifestyle/media usage, Susan has the experience and expertise to craft a plan that can really help your business shine.
Todd Yerman, Director of Business Development
Todd is one of the first people you’re likely to meet at Hart. That’s part of his job as our “chief business development guy.” But contrary to what you might expect, Todd’s chief concern is learning about you, not selling you something. That’s because Todd is a communications strategist at heart. Time with him revolves around building your business or brand. That’s been Todd’s M.O. for over a decade in this industry. And we’re sure it will be just the same working with you as well.
Randy Phipps, Executive Creative Director
During 20 years in marketing and advertising, Randy has gained international experience working with clients around the world. In between stints at Hart (previously as senior art director, now as ECD), he spent eight years with an agency where his creative direction helped Sochi earn the Olympic games and enhanced brand communications for the Detroit Red Wings, the International Golf Federation and Health Care REIT. At Hart, that translates into smart, targeted concepts and strong designs for clients including HCR ManorCare, ProMedica, Mercy Health and others.
John Pratt, Director, Interactive
Listing the individual skills John has developed over his 19-year career would mean adding an extra page. John has done it all – from webmastering, audio/video editing and managing projects to providing documentation and web-based instruction, setting up e-commerce and even hardware repair. As the manager of Hart’s digital group, John guides a crew that has built, redesigned, finessed and fine-tuned the performance of online assets and user experience for clients including the City of Sylvania (Ohio), Paramount Health Care and La-Z-Boy.