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National Conferences
Management Training
  • New YorkNY

    This event is sold out.

    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • At the request of members of the 4A’s Southern-Region Finance Committee, 4A’s has developed a seminar to provide a forum for practical discussion of Texas State and Local Sales and Use Taxes.
  • New YorkNY
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
Institute of Advanced Advertising Studies
Professional Development Seminars
  • 8:30 AM - 4:30 PM EST
    A Regional Seminar
    From Tactical to Strategic Thinking: This seminar teaches you to listen for what a client really needs, turn problem accounts around without damaging the relationship, gain confidence in dealing with larger or more demanding clients, and get more business from existing clients.
  • 8:30 AM - 4:30 PM EST
    New YorkNY
    A Regional Seminar
    This one-day workshop takes a fresh look at account management, introducing new ideas, techniques, and skills. The program will show you the changing role of account management in the business world today, as well as how to move from tactics to strategy, how to set price and value for what you offer, and how to negotiate.
  • 8:30 AM - 4:30 PM EDT
    New YorkNY
    A Regional Seminar
    During this full-day seminar, you'll learn the essentials for preparing, organizing and delivering communications that really hit the mark with your audience.
  • 8:30 AM - 4:30 PM CDT
    A Regional Seminar
    From Tactical to Strategic Thinking: This seminar teaches you to listen for what a client really needs, turn problem accounts around without damaging the relationship, gain confidence in dealing with larger or more demanding clients, and get more business from existing clients.
  • 8:30 AM - 4:30 PM PDT
    Ignited
    El SegundoCA
    A Regional Seminar
    By the end of this workshop, Nick New of The Knowledge Engineers, will make sure you learn the tools you need to get your projects to run smoother, on time and on budget. You will learn practical skills that will make a difference and help you avoid some of the pitfalls that make projects go wrong.
  • 8:30 AM - 4:30 PM PDT
    Golden Gate University
    San FranciscoCA
    A Regional Seminar
    By the end of this workshop, Nick New of The Knowledge Engineers, will make sure you learn the tools you need to get your projects to run smoother, on time and on budget. You will learn practical skills that will make a difference and help you avoid some of the pitfalls that make projects go wrong.
  • 8:30 AM - 4:30 PM EDT
    New YorkNY
    A Regional Seminar
    From Tactical to Strategic Thinking: This seminar teaches you to listen for what a client really needs, turn problem accounts around without damaging the relationship, gain confidence in dealing with larger or more demanding clients, and get more business from existing clients.
  • 8:30 AM - 4:30 PM EDT
    New YorkNY
    A Regional Seminar
    By taking this full day workshop, you will immediately begin making your competitive pitch engagements more disciplined, strategic and engaging. From pitch discovery to capabilities sessions to final pitch presentations, learn the contrarian strategies that will separate you from the pack and hook prospects in unexpected ways.
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Webinars
  • 1 - 2:30 PM EST
    Knowing what’s really going on behind the scenes of a competitive review can be a guessing game at best. Join Brent Hodgins, Managing Partner, Mirren Business Development as he provides a step-by-step approach that will help you uncover the truth behind each competitive review.
  • 1 - 2 PM EDT
    On March 10, Nick New, Managing Director, The Knowledge Engineers, will make sure you get the tools you need for your projects to run smoother, on time and on budget.
  • 1 - 2 PM EDT
    On March 12, join Pam Bloore, Filiament, Inc., as she describes how to understand and react to negotiation tactics. C)
  • 1 - 2 PM EDT
    On March 17, join Tim Williams, Ignition Consulting Group who will show how agencies can make pricing a core competency by learning the principles of pricing psychology and price negotiations.
  • 1 - 2 PM EDT
    On March 19, join Brad Karsh, JB Training Solutions, as he uncovers four expert steps for commanding the room and wowing the crowd through storytelling.
  • 1 - 2 PM EDT
    On March 27, Nick New, The Knowledge Engineers, will review the basic principles of code and what non-developers need to know to get started and avoid feeling lost.
  • 1 - 2 PM EDT
    On March 31, Sheila Campbell, President, Wild Blue Yonder will teach you how to make a succinct plan for leading a client into a stronger relationship. Not only will you be able to quickly identify problem areas and areas of opportunity for organic growth, you'll know how and when to present your ideas and maximize their chances of being accepted by clients.
  • 1 - 2 PM EDT
    Jeff Hiller will review how to follow clear priorities, plan activities according to effort, spot “black holes” of lost time, and distinguish the urgent from the (merely) important. The goal is to ease the pressure and convert spare minutes into power hours. You will hear about best practices, using real-world examples, to see where wasted time is going and get back a few more hours of your day.
  • 1 - 2 PM EDT
    On April 9, during this one-hour webinar, Robin Hafitz, CEO, Open Mind Strategy, will demystify the process of writing a creative brief, and teach you how to write a brief that is pointed and inspiring.
  • 1 - 2:30 PM EDT
    Holding companies and investors look for a specific set of characteristics when paying a premium for an agency. Looking through the lens of an investor, on April 16 Brent Hodgins, Managing Partner, Mirren Business Development, will address how these characteristics inform the building of a powerful new business engine.
  • 1 - 2 PM EDT
    On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new business opportunities in as little as 30 days. Michael has personally implemented and refined this program in over 200+ agencies.
  • 1 - 2 PM EDT
    On April 30, Brad Karsh, JB Training Solutions, dives into the elements of leading high performing, inter-departmental and cross-functional teams. Brad will review the four elemental communication and personality styles that define most employees.
  • 1 - 2 PM EDT
    On May 14, 2015, this thought-provoking webinar by agency management expert Tim Williams looks at the new leadership and management skills that are required to be a successful client service professional in the 21st century and beyond.
  • 1 - 2 PM EDT
    On June 4, join Sheila Campbell, President, Wild Blue Yonder, as she will give you the skills needed to navigate those often-stormy managerial waters. In the end, you will understand that the key to effective motivation and supervision is in recognizing the unique talents of each person and giving them opportunities to excel.
  • 1 - 2:30 PM EDT
    This webinar will address one of the most feared agency challenges – being the “incumbent”. On June 18, join Brent Hodgins, Managing Partner, Mirren Business Development, as he reveals strategies based on the most aggressive best practices from Mirren's new business training to deal with this situation.
  • 1 - 2 PM EDT
    On July 23, 2015, agency management expert Tim Williams presents this thought-provoking exploration of how agencies are reinventing themselves by developing new services, reconfiguring their business models and exploring new revenue and compensation models in the new digitally enabled, multichannel marketing environment of 2015 and beyond.
  • 1 - 2 PM EDT
    On August 6, Brad Karsh, JB Training Solutions, will provide participants with the inside tips and techniques they need to deliver effective presentations when they’re not in the room. Everyone will learn tips for communicating their message in a fun way when presenting remotely, without being cheesy or cliché.
  • 1 - 2:30 PM EDT
    On September 18, join Brent Hodgins, Managing Partner, Mirren Business Development, for a 90-minute webinar in which he reveals a completely different approach to credentials and chemistry sessions that will help you transform these critical meetings.
  • 1 - 2 PM EDT
    On September 24 Tim Williams, Ignition Consulting Group, will walk you through the main models marketers use to work with agencies today and will help your firm understand which model works best for you – and how to optimize your business strategy to attract better clients.
  • 1 - 2 PM EDT
    So how do you turn yourself into a Phil Jackson, Vince Lombardi, or Joe Torre? Well, it takes a little extra effort, some time-honored techniques, and a few cutting-edge tips. On October 15, join Brad Karsh, JB Training Solutions, as he provides you with a new set of tools for training and coaching your players into being the best team on the field.
  • 1 - 2 PM EDT
    The challenge with getting clients to accept great creative work is that the client often cannot see what makes the creative great. On October 22, join Mark Schnurman, Filament, Inc. as he provides you with the tools and language necessary to generate enthusiasm for your ideas and most importantly, help you get clients to willingly and enthusiastically follow your recommendations.
  • 1 - 2 PM EST
    On November 5, join Mark Schnurman, Filament, Inc., as he helps agency staff understand how to articulate their ideas and answer client objections in ways that helps build agreement and rapport with the client while keeping the core idea intact.
  • 1 - 2:30 PM EST
    On November 11, join Brent Hodgins, Managing Partner, Mirren Business Development, as he addresses one of the most important sources of new business: expanding into new categories. This 90-minute webinar is an ideal session for CEOs, management teams and new business directors to help evolve the agency’s prospecting strategy.
  • 1 - 2 PM EST
    A Financial Webinar for Non-Financial People Today's economic challenges require that agencies pay more attention than ever to getting the money right. Account leaders, and other agency people who aren't on the accounting or financial side, need to understand how their work generates income, how to make sure they are getting paid and making a profit, and how to avoid common financial mistakes.
  • 1 - 2 PM EST
    On December 10, join Tim Williams, Ignition Consulting Group, as he discusses how the most successful agency leaders put people issues first, not last. Based on insights from hundreds of interviews and numerous surveys of agency employees, this webinar takes a top-to-bottom look at the chronic issues that concern agency people and affect both their morale and performance.
  • More...