Upcoming Events

Cart
My Cart
There are 0 items in your cart.
Cart subtotal: 0
National Conference
  • Miami BeachFL
    The 4A's Transformation and Management Practitioners Forum (MPF) will be held in Miami at the Loews South Beach March 21-24, 2016. At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
Management Training
  • New YorkNY
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • Cramer-Krasselt Co.
    ChicagoIL
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • New YorkNY
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • TBD-Los Angeles
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • TBD-Boston
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • More...
Institute of Advanced Advertising Studies
  • BostonMA

    The online registration period has ended.

    NE IAAS (Boston) - Available to 4A's Members only.
    For 40+ years, the 4A's Institute of Advanced Advertising Studies (IAAS) program has been training the best and the brightest in the business. This course is the perfect vehicle for rising stars to learn the ins and outs of the business.
  • San FranciscoCA

    The online registration period has ended.

    N. California IAAS
    For 40+ years, the 4A's Institute of Advanced Advertising Studies (IAAS) program has been training the best and the brightest in the business. This course is the perfect vehicle for rising stars to learn the ins and outs of the business.
  • Various locations: Minneapolis
    TC IAAS (Minneapolis)
    For 40+ years, the 4A's Institute of Advanced Advertising Studies (IAAS) program has been training the best and the brightest in the business. This course is the perfect vehicle for rising stars to learn the ins and outs of the business.
  • Various locations: Dallas
    Dallas IAAS
    The Dallas Council is bringing the 4A's Institute of Advanced Advertising Studies (IAAS) program to Dallas. For 40+ years, the IAAS program has been training the best and the brightest in the business. This course is the perfect vehicle for rising stars to learn the ins and outs of the business.
  • CHI IAAS
    For 40+ years, the 4A's Institute of Advanced Advertising Studies (IAAS) program has been training the best and the brightest in the business. This course is the perfect vehicle for rising stars to learn the ins and outs of the business.
  • More...
Workshops
  • Santa MonicaCA
    A Regional Workshop
    On February 24, join writer/director and media consultant Julio Vincent Gambuto, who will teach the fundamentals of storytelling. Using examples from film, TV, Internet, and other media, the workshop offers an in-depth look at the construction of stories and a step-by-step process for applying and using story structure in a business context.
  • New YorkNY
    A Regional Workshop
    On March 1, join Deborah Grayson Riegel, certified coach, facilitator and keynote speaker, who combines her expertise in cognitive, behavioral and social psychology, public speaking, and coaching to help her clients achieve their goals further, faster (and with more fun) than they would on their own.
  • ArlingtonVA
    A Regional Workshop
    On March 3, join Nancie Ruder, who will teach you a powerful strategic framework for approaching all marketing initiatives. You will also learn how to manage and solve thorny strategic challenges such as insight development, brief writing, gaining agency/client strategic alignment, and making strategic channel choices.
  • New YorkNY
    A Regional Workshop
    On March 3, join Decoded for this in-person, high-energy interactive workshop, where you will get hands-on with coding languages, build a mobile app, and explore lean methodologies and the technologies of the future to drive innovation in your business.
  • A Regional Workshop
    This is a financial seminar for non-financial people. In today’s economic challenges, account leaders must understand how their agencies make and lose money, how to make sure the agency is getting paid and making a profit, how to increase income on existing accounts, and how to avoid common financial mistakes.
  • A Regional Workshop
    This one-day workshop takes a fresh look at account management, introducing new ideas, techniques, and skills. The program will show you the changing role of account management in the business world today, as well as how to move from tactics to strategy, how to set price and value for what you offer, and how to negotiate.
  • A Regional Workshop
    On March 29, join Gary Duke, Partner and Chief Talent Officer at Wild Blue Yonder with a hands-on workshop designed to give account managers, as well as anyone else who contributes on a strategic level, the ability to view the client's business through a strategic lens, lead discussions around it and design creative briefs that inspire great work.
  • New YorkNY
    A Regional Workshop
    On March 30, join Deborah Riegel, who in this fun, interactive session, will focus on five principles of improvisation that have real relevance for our working relationships. No improv experience necessary -- just a willingness to learn and play that will help you build and communicate trust on a regular basis.
  • A Regional Workshop
    Presentation Basics is a highly interactive session focused on boosting presence in front of an audience. Participants will practice the four key areas critical to presentation skills: delivery techniques that engage versus distract the audience, a content plan for telling a cohesive story, visuals that help simplify the message and tools to manage Q&A.
  • A Regional Workshop
    On April 12, join Lauren Stradley, who will teach you a powerful strategic framework for approaching all marketing initiatives. You will also learn how to manage and solve thorny strategic challenges such as insight development, brief writing, gaining agency/client strategic alignment, and making strategic channel choices.
  • MinneapolisMN
    A Regional Workshop
    On April 21, join Nancie Ruder, who will teach you a powerful strategic framework for approaching all marketing initiatives. You will also learn how to manage and solve thorny strategic challenges such as insight development, brief writing, gaining agency/client strategic alignment, and making strategic channel choices.
  • More...
Webinars
  • 1 - 2 PM EST
    On February 16, Nick New, Managing Director, The Knowledge Engineers, will make sure you get the tools you need to get your projects to run smoother, on time and on budget. Attend this webinar and get some really useful hints and tips that will make a difference and help you avoid some of the pitfalls that make projects go wrong.
  • 1 - 2 PM EST
    In today’s dynamic marketplace, and the powerful role the consumer plays in brand evolution, harnessing the power of Consumer Insights has never been more important or exciting. Gain a deeper insight and understanding of consumer demand and master the foundational tools that enable you to cultivate and assess essential customer insights.
  • 1 - 2:30 PM EST
    The needs of clients are shifting, and the gap between client and agency is growing wider –– but with this change comes new opportunity. On February 18, bring your entire management team to this 90-minute session that will completely shift the way you look at new business planning.
  • 1 - 2 PM EST
    Video conferencing makes communicating with clients as enjoyable as face-to-face meetings in the boardroom. But events don’t always go as planned. Learn how to manage a masterful video conference and presents the methods that make an effective project leader.
  • 1 - 2 PM EST
    On February 25, join Carolyn Ou as she helps professionals identify and understand the key causes of distraction, develop new techniques to combat them, and start creating an environment in which they can move forward more effectively and successfully towards their critical goals.
  • 1 - 2 PM EST
    Most agency people constantly have to get things done by working with people who don’t report to them -- in other agency disciplines, at the client’s, or even in the client’s other partner shops. Sheila Campbell will show you in this webinar how simply demanding or even nicely requesting what you need doesn’t always work. Instead, we must foster relationships that make people want to help us.
  • 1 - 2 PM EST
    Join this webinar on March 2nd as we cut through the jargon and explain the mechanics of Real-time Bidding (RTB) and what types of data and vendors you need to power your campaigns.
  • 1 - 2 PM EST
    Many times, creative briefs are neither creative nor brief. On March 3, during this one-hour webinar, Robin Hafitz, CEO, Open Mind Strategy, will demystify the process of writing a creative brief, and teach you how to write a brief that is pointed and inspiring.
  • 1 - 2 PM CST
    Think of business as a kickball game. You don’t have to pay kids to play, or pass out big titles to get them to try their hardest. Compensation and promotions are overused motivational tools. All you need are a simple set of rules, an important place on the team, a clear understanding of what each player has to do––and a chance to win.
  • 1 - 2 PM EST
    Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of Baby Boomers, Gen Xers and Millennials clash.
  • 1 - 2 PM EST
    On March 9, join Nick New, The Knowledge Engineers who will review the basic principles of Code and what non-developers need to know to get started and avoid feeling lost. Know your elements from your attributes, know your CSS from your HTML, and explain what client and server side languages do.
  • 1 - 2 PM EST
    On March 10, join Jody Sutter and Ashley Milne-Tyte, who will introduce you to tips and techniques for breaking bad habits and getting more comfortable with writing in a concise, persuasive way.
  • 1 - 2 PM EDT
    It's not just about how good your data is, but what you do with it. At a time when marketing agencies, more than ever, need to be seen as data-capable strategic partners, it's critical for agency professionals to hone their skill for turning data into powerful marketing stories.
  • 12:30 - 1:30 PM EDT
    The “Age of Connectivity” is yielding a myriad of technology disruptors — companies with unique and innovative business models that are displacing well-entrenched industries. The important question for agencies is; How do we help ensure our clients go from disrupted to disruptor?
  • 1 - 2 PM EDT
    On March 16th, Decoded will explore the Internet of Things and show you how the combination of code + data + hardware is driving the proliferation of connected devices and engagement with consumers.
  • 1 - 2:30 PM EDT
    
Avoid predictable and uninspiring presentations with a new creative approach. Based on the aggressive best practices from Mirren’s new business training, this innovative webinar will focus on crafting a truly engaging and compelling final pitch deck – with the principal objective of converting business opportunities. 
  • 1 - 2 PM EDT
    As the marketing ecosystem continues to fragment in the face of increasing complexity, the most successful agencies are those who have focused their service offerings to meet the needs of clients looking for specialized expertise. On March 24, join Tim Williams, Ignition Consulting Group, who reveals a step-by-step approach for appealing to a larger, more sophisticated base of prospective clients.
  • 1 - 2 PM EDT
    Agency people are constantly making plans––campaign plans for clients, and new business and strategic plans for the agency itself. But too often they fail to make a formal plan for strengthening client relationships and growing revenue on specific accounts––in other words, how to lead, and not just service, their clients. It’s time to break this cycle.
  • 1 - 2 PM EDT
    On March 30th, Decoded will take you on a whirlwind tour of how open data and APIs (social media and otherwise) are being leveraged by industry leaders to determine the best ways to connect to consumers. And they’ll break down the complex world of machine learning to see how advanced analytics are driving consumer insights.
  • 1 - 2 PM EDT
    Recruiting, engaging and retaining top talent is crucial for every ad agency competing in today’s marketing environment, yet it remains one of the most challenging and elusive aspects of agency management. How can we effectively attract and engage the people who will take our agency to the next level?
  • 1 - 2 PM EDT
    Most clients understand things take time, money and involve risk. But what’s at stakes can make the difference. Agencies are reluctant to acknowledge shortcomings, brand managers receive pressure from unsympathetic bosses and shareholders and sometimes wonder if their agency partner gets that.
  • 1 - 2 PM EDT
    In order to operate profitably, agencies must create value in ways that transcend the traditional “full-service, integrated” model characterized by long-term client relationships. This means the agency business model must optimize, not just tolerate, the idea of working with multiple business partners in a series of “engagements.”
  • 1 - 2 PM EDT
    Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of Baby Boomers, Gen Xers and Millennials clash.
  • 1 - 2 PM EDT
    We all recognize that a good story can be the most effective way to make our points with clients. But it’s not always easy to find the right story, pare it to the right length (read: short!), tell it dramatically, and make sure the client gets it. The point of telling stories, of course, is to lodge important ideas and persuasive messages with clients.
  • More...
Online Certification
  • The 4A's is pleased to offer the award-winning IPA Foundation Certificate, now available through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising). A highly coveted credential, the certificate provides junior industry talent (1 year and less), regardless of discipline, with the knowledge and expertise to perform their roles with confidence.