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National Conferences
Management Training
  • New YorkNY
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
Institute of Advanced Advertising Studies
  • Online
    Register today! Early Bird rates 'til September 8th.
    Our Virtual IAAS will put your young, promising agency professionals into a real-life marketing environment and challenge them to apply their best thinking to deliver a creative solution and integrated communications plan for a client. We are delighted to announce this year's client is Urban Outfitters.
Professional Development Seminars
  • 8:30 AM - 4:30 PM EDT
    A Regional Seminar
    On Tuesday, July 21, join Lauren Stradley, Senior Strategy Consultant, Noetic Consulting, as she provides much needed help for junior and mid-level account managers and junior planners to develop and hone these strategic skills. This is what clients need, and also demand, given the intensifying nature of the marketplace.
  • Noon - 4:30 PM EDT
    New YorkNY
    A Regional Seminar
    On July 29, Nick New, Managing Director, The Knowledge Engineers will present this half-day workshop, a short, direct and effective sharpening of your skills and knowledge to help you develop strategy and be the most trusted advisor to your client in the fastest growing disruptive consumer behavior in history.
  • Noon - 4:30 PM EDT
    New YorkNY
    A Regional Seminar
    On September 29, Pam Bloore, Co-founder, Filament, Inc. will present our half-day seminar addressing those aspects of the management role that can require extra attention for women to navigate, and will offer tools for becoming aware of and making the most of your strengths, as well as avoiding common management mistakes.
  • 8:30 AM - 4:30 PM EDT
    New YorkNY
    A Regional Seminar
    On October 27, join Nancie Ruder, CEO, Noetic Consulting as she provides much needed help for junior and mid-level account managers and junior planners to develop and hone these strategic skills. This is what clients need, and also demand, given the intensifying nature of the marketplace.
Webinars
  • 1 - 2:30 PM EDT
    During this 90-minute webinar on July 9, Bob Sanders, President, Sanders Consulting Group, will reveal the number-one reason clients fire agencies. Learn how chemistry works in new business, client retention and personal relationships. See how tensions can build among friends and partners, clients and agencies. And discover the natural axis of conflict that exists in many relationships.
  • 1 - 2 PM EDT
    On Tuesday, July 14, join Donnovan Andrews, Chief Advisor of Digital Media and Innovation, 4A’s, and Steve Chaney, CEO, Estimote, for an exploration into the growing innovative uses of beacons to evolve indoor customer experience and drive marketing results.
  • 1 - 2 PM EDT
    On Thursday, July 16, join Nancy Joyce as she shares proven strategies for increasing your impact in meetings and upping your influence at work.
  • 1 - 2 PM EDT
    On July 21, Sheila Campbell, Wild Blue Yonder will help you develop a selling strategy that gets past these objections and prepares clients to say, “Yes, let’s do it.”
  • 1 - 2 PM EDT
    On July 23, agency management expert Tim Williams presents this thought-provoking exploration of how agencies are reinventing themselves by developing new services, reconfiguring their business models and exploring new revenue and compensation models in the new digitally enabled, multichannel marketing environment of 2015 and beyond.
  • 1 - 2 PM EDT
    On July 28, industry legal expert Ron Urbach will provide a primer on the legal “Rules of the Road” for Social Media (e.g., branded channels, viral videos, user-generated content, promotions and contests).
  • 1 - 2 PM EDT
    On July 30, join Tom Burg, Vice President of Product Marketing, Centro, as he shows you how to harness hyperlocal targeting capabilities on mobile.
  • 1 - 2 PM EDT
    On August 6, Brad Karsh, JB Training Solutions, will provide participants with the inside tips and techniques they need to deliver effective presentations when they’re not in the room. Everyone will learn tips for communicating their message in a fun way when presenting remotely, without being cheesy or cliché.
  • 1 - 2 PM EDT
    On Thursday, September 10, Nancie Ruder will enable participants to appreciate the importance of innovation in their day-to-day work and help them understand the core components essential to achieving it.
  • 1 - 2:30 PM EDT
    On September 17, join Brent Hodgins, Managing Partner, Mirren Business Development, for a 90-minute webinar in which he reveals a completely different approach to credentials and chemistry sessions that will help you transform these critical meetings.
  • 1 - 2 PM EDT
    On September 24 Tim Williams, Ignition Consulting Group, will walk you through the main models marketers use to work with agencies today and will help your firm understand which model works best for you – and how to optimize your business strategy to attract better clients.
  • 1 - 2 PM EDT
    On September 29, join Paul Gumbinner, who will teach you how to avoid costly and embarrassing hiring mistakes. Learn how to conduct the screening and interviewing process in new and effective ways by
  • 1 - 2 PM EDT
    On October 1, join Robin Hafitz, CEO, Open Mind Strategy, as she shares her proven knowledge, tools and tricks, and best practices to help planners, account managers, emerging agency leaders, and marketers develop a winning approach to gathering insights — including where to look for the most compelling insights, and the benefits of various methodologies.
  • 1 - 2 PM EDT
    On October 6, join agency new business expert Jody Sutter, owner of The Sutter Company, (link www.thesuttercompany.com), who will help you get the ball rolling with a basic formula that any advertising agency can use as a starting point.
  • 1 - 2 PM EDT
    So how do you turn yourself into a Phil Jackson, Vince Lombardi, or Joe Torre? Well, it takes a little extra effort, some time-honored techniques, and a few cutting-edge tips. On October 15, join Brad Karsh, JB Training Solutions, as he provides you with a new set of tools for training and coaching your players into being the best team on the field.
  • 1 - 2 PM EDT
    On October 20, Mark O’Brien, CEO, Newfangled, will examine the core benchmarks of the successful agency website, and provide the tools you’ll need to transform your site from a dated brochure to a site that simultaneously generates and nurtures highly qualified leads–and demonstrates a true mastery of the medium.
  • 1 - 2 PM EDT
    The challenge with getting clients to accept great creative work is that the client often cannot see what makes the creative great. On October 22, join Mark Schnurman, Filament, Inc. as he provides you with the tools and language necessary to generate enthusiasm for your ideas and most importantly, help you get clients to willingly and enthusiastically follow your recommendations.
  • 1 - 2 PM EDT
    On October 29, join Pat Doody, leader of Seattle-based agency WONGDOODY for 21 years. This webinar breaks down what a culture is and isn’t, the ways it can increase productivity and how it must be consciously conceived, installed and instilled. It examines the role of owners/employers in creating the culture and the role of employees in nurturing it.
  • 1 - 2 PM EST
    A great indicator of marketing’s business acumen is the degree to which others in the organization rely on the data provided by marketing to make decisions. Yet, according to Demand Metric, Forrester, ITSMA, and VisionEdge Marketing, 10% or less of the C-Suite uses the data provided by marketing to make strategy, tactical, and investments decisions.
  • 1 - 2 PM EST
    On November 5, join Mark Schnurman, Filament, Inc., as he helps agency staff understand how to articulate their ideas and answer client objections in ways that helps build agreement and rapport with the client while keeping the core idea intact.
  • 1 - 2:30 PM EST
    On November 11, join Brent Hodgins, Managing Partner, Mirren Business Development, as he addresses one of the most important sources of new business: expanding into new categories. This 90-minute webinar is an ideal session for CEOs, management teams and new business directors to help evolve the agency’s prospecting strategy.
  • 1 - 2 PM EST
    A Financial Webinar for Non-Financial People Today's economic challenges require that agencies pay more attention than ever to getting the money right. Account leaders, and other agency people who aren't on the accounting or financial side, need to understand how their work generates income, how to make sure they are getting paid and making a profit, and how to avoid common financial mistakes.
  • 1 - 2 PM EST
    On December 10, join Tim Williams, Ignition Consulting Group, as he discusses how the most successful agency leaders put people issues first, not last. Based on insights from hundreds of interviews and numerous surveys of agency employees, this webinar takes a top-to-bottom look at the chronic issues that concern agency people and affect both their morale and performance.
  • More...
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