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National Conference
Management Training
  • Cramer-Krasselt Co.
    ChicagoIL
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • New YorkNY
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • TBD-Los Angeles
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • TBD-Boston
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
Webinars
  • 1 - 2:30 PM EDT
    On May 3, join Brent Hodgins and learn how to understand the missing elements in your case studies that are critical for client decision-making. Get more data from your clients about the results of your work (even when they don’t want to give it to you). Articulate results in a way that will hook prospects. And, ultimately, make your case studies far more persuasive.
  • 1 - 2 PM EDT
    In order to operate profitably, agencies must create value in ways that transcend the traditional “full-service, integrated” model characterized by long-term client relationships. This means the agency business model must optimize, not just tolerate, the idea of working with multiple business partners in a series of “engagements.”
  • 1 - 2 PM EDT
    INFOBESITY SERIES: On May 10, join Julie Fotos for this value-packed one-hour webinar where she will cover: 1) 4 key principles for improving your energy; 2) A powerful strategy to help fuel and free you; 3) The virtues of being unavailable; 4) Positive rituals that keep your brain flexible and sharp.
  • 1 - 2 PM EDT
    Are you confident that you are using the right words and phrases that will capture attention? Do you know where to place key words and how often to repeat them? It’s not rocket science, but it is an essential tool in the modern creative armory. On May 12, join Nick New who will give you the tips needed to write winning copy for SEO.
  • Noon - 12:30 PM EDT
    On May 13, we’ll be joined by Rob Reilly, Global Creative Chairman of McCann Worldgroup, who will discuss how he decides where to focus his energy in order to maximize his impact on his people, his agency’s clients and the industry.
  • 1 - 2 PM EDT
    This webinar focuses on live presentations, so join Jeff Hiller who will discuss how to apply to talk pieces instead of slides for table meetings and conference calls. Receive practical guidance on how to avoid common mistakes in presentations, strengthen and streamline communications, and impress audiences/secure better outcomes.
  • 1 - 2 PM EDT
    On May 17, join Chris Charyk, a senior executive coach and mindfulness expert, who will share his experiences introducing mindfulness to senior leaders, and will provide participants with simple, specific techniques and tools that can be used right away to begin experiencing the benefits of mindfulness both inside and outside of the workplace.
  • 1 - 2 PM EDT
    On May 23, join Charles Day and Mark D’Arcy, who’ll discuss the challenges of managing creativity at the speed of culture.
  • 1 - 2 PM EDT
    Agency life requires everyone to lead change, and everyone hits resistance along the way. Even after you’ve done everything you can think of to drive lasting change, you encounter resistance, stagnation, and reversal. On May 24, join Mark Zumwalt as he discusses how to spot resistance to change when it comes up, and how to lead yourself and others through it.
  • 1 - 2 PM EDT
    The hardest part of developing a powerful strategy is often getting started. On June 2nd, join Robin Hafitz, Open Mind Strategy, who will share her proven and hard-won "strategies to create strategies." This webinar will teach attendees concrete exercises to develop strategies from scratch. Participants will learn how to guide a productive discussion to identify and develop valuable insights.
  • 1 - 2 PM EDT
    On June 23rd, join Brent Hodgins from Mirren Business Development, as he provides insight into how to generate business from the industry’s Search Consultants.
  • 1 - 2 PM EDT
    The cynical millennial generation has been called "a marketers' worst nightmare”. On July 28, Robin Hafitz and Allison O'Keefe Wright, Open Mind Strategy will share their research-grounded insights into the millennial generation and how to turn those insights into brand gold. Marketers, as well as agency personnel working on brands that need millennial buy-in will benefit.
  • 1 - 2 PM EDT
    Solving the problem of agency compensation has a direct and simple solution for those firms willing to change their view of what they really sell. On August 18, join Tim Williams who will enlighten and present powerful solutions for transforming agency compensation, dealing successfully with procurement, and improving your pricing as the most powerful way to improve your profits.
  • 1 - 2 PM EDT
    Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of Baby Boomers, Gen Xers and Millennials clash.
  • 1 - 2 PM EDT
    We all recognize that a good story can be the most effective way to make our points with clients. But it’s not always easy to find the right story, pare it to the right length (read: short!), tell it dramatically, and make sure the client gets it. The point of telling stories, of course, is to lodge important ideas and persuasive messages with clients.
  • 1 - 2 PM EST
    There's a much more effective way to win new business. On November 10, join presenter Tim Williams as he demonstrates how to short-circuit the ineffective, time-consuming process of RFPs, RFIs, RFQs; long lists and short lists; and expensive spec work.
  • More...
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