2013 New England Institute of Advanced Advertising Studies

IAAS Classes
January 25 - April 26, 2013
BostonMA 02109
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This year's client | Boston Cannons of Major League Lacrosse

Over the past twelve years, the New England Institute of Advanced Advertising Studies (IAAS) has been training the best and the brightest agency professionals in the business. 

The faculty, judges and mentors are recruited from leading agencies. Under the guidance of these seasoned veterans, IAAS is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:

  • The digital space
  • Positioning and branding
  • Strategy and planning
  • Team building
  • Creative development
  • The media landscape
  • Public relations
  • Campaign metrics
  • Presentation skills.

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is Boston Cannons of Major League Lacrosse. This will be a wonderful opportunity for your best and brightest to work on newsworthy business and creative problems.

The course runs from January 25 through April 23, 2013, culminating with individual "agency" presentations to representatives from Boston Cannons in a quest to "win" the business. On April 26, the students will be recognized and the winning team announced at a Graduation celebration breakfast.

Adobe Download Course Curriculum 

Who Should Attend?
The Institute is designed for young professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional young staff with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
4A's members only:  The cost for the 2013 IAAS program is $1,250 for each participant.

The registration deadline for the New England Institute of Advanced Advertising Studies is Friday, January 18, 2013. Registration is via ONLINE REGISTRATION ONLY. To register, click the Register or Register Group button shown below.

Sessions will be held at Hill Holliday, 53 State Street, Boston unless otherwise noted (please see curriculum).

We hope you’ll make this investment in your agency by registering your best and brightest. Working in tandem with the Boston Cannons provides an excellent learning opportunity for your up and comers.


 Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming/Logistics: Contact John Newton, IAAS Director at (617) 694-5408 or Jmn333@aol.com
or Christine Smith at christine.smith@hhcc.com