Creative Ways Agencies Can Get Paid: How to Stop Selling Hours and Start Selling Value

March 7, 2013
1 - 2 PM EST
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Time:  1 - 2 PM EST

Most agency executives accept the idea that clients don’t really buy their “time,” but struggle with how to charge in any other way.  When you set the hourly billing model aside and apply creative thinking to the question of agency compensation, a whole host of innovative pricing solutions come to light.

Using examples from around the world, we’ll explore models that transcend the suboptimal “hourly billing” model and instead align the economic interests of the client with the interests of the agency.  As a result of this webinar, you’ll have a better understanding of:

  • How to price individual services based on value instead of cost
  • Why you should charge different prices for different clients at different times
  • The importance of separating the value of ideation and execution
  • The power of pricing options
  • The key factors to consider when setting a value-based price
  • Why good and bad ideas shouldn’t have the same value
  • How to create new sources of agency revenue, including developing your own intellectual capital

Who should attend?

This webinar is designed not only for financial managers, but for all senior client-facing executives who are in a position to quote pricing or negotiate compensation for client projects or relationships.

What you can expect from this webinar

This example-packed seminar will help you and your agency take advantage of the trend toward new and better ways of pricing that transcend simply counting your time. We’ll look at many of the forward-thinking firms that are leading the way in this area and shows how they apply as much creativity to pricing as they do to client business. 

The presenter is noted author and consultant Tim Williams, founder of Ignition Consulting Group.


Registration Info



Single Registrant: $99
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**


Single Registration: $199
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

*Full Conference Room provides one link to use in one Conference Room. No limitation on number of viewers.

**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency.


A cancellation fee of $25 will be applied to any cancellations.

Questions? Please contact Maya Nachi at the 4A's. | 212-850-0754