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Breaking the Knowledge Barrier | Digital 101

Breaking the Knowledge Barrier | Digital 101
When: July 17 - 18, 2013

When the talk turns to digital, do you just nod your head, keep your mouth shut and try to look wise?

Can you explain how digital marketing works as simply as you can explain how TV works? Has a digital expert ever said ‘you don’t get it’?

If you’ve ever felt “exposed” during a digital discussion or have been told that you “just don’t get it,” this intensive two-day course will bring you up to an effective 101 level across the spectrum of today’s digital requirements.

Get a firm foundation in digital marketing from social to search, measurement to mobile, and display-to-digital strategy.

Gain a comprehensive knowledge of the digital world in a fast and agency-focused fashion.

By the end of this course you will understand the basic principles of digital marketing that apply to today’s agency, and the key digital marketing disciplines like social, search and mobile marketing.

Attendees learn how to work effectively with the digital team, understand what they do and how it fits in, and be able to explain how digital integrates into marketing programs to their client. This is your first essential step to being a modern marketing communications professional.

Core digital marketing disciplines to be covered include:
   •  Search marketing
   •  Social media marketing
   •  Digital display advertising
   •  Mobile marketing
   •  Measurement & Optimization

Who Should Attend
All agency staff who wants a solid foundation, or need to fill in the gaps in their digital knowledge as digital relates to advertising agencies. We have run this course for everyone from CEO’s to new recruits.

About Your Seminar Leader
Nick New began his career in brand management at Colgate-Palmolive in 1996, working in UK, Europe & the USA on product marketing, manufacturing, & research. From there he branched out to a number of agency roles across sales promotion, creative and early day experiential agencies.
Nick then joined Time Warner/IPC Media where, as Head of Marketing, he drove the expansion of media brands across digital platforms, bridging the time before MySpace emerged to when a seventh of the world’s population has a Facebook account.

He then became the Sales & Marketing Director for a digital production agency building ecommerce solutions for such artists as Oasis, Arctic Monkeys, Metallica & Adele. Joining Universal Music Group as eCommerce Marketing Director, Nick spearheaded a multi-million dollar investment to build full service direct to consumer solution for the world’s biggest record company, working on artists including Lady Gaga, Justin Bieber, Rolling Stones, Taylor Swift & Arcade Fire.
He has extensive experience of working in industries disrupted by technology, and the realities of evolving consumers, advertisers and business models to new platforms.

Nick currently serves as Managing Director for The Knowledge Engineers, North America and trains some of their flagship clients.

The Knowledge Engineers is the global leader in digital knowledge and practical digital skills training for agencies and client side marketers. Regional offices in New York, London, Sao Paulo and Singapore employ a team of over 60 digital marketing experts delivering training in over 30 countries.

Two-Day Seminar Schedule
8:30 AM Registration and Continental Breakfast (included in registration fee)
9:00 AM Seminar begins
12–1 PM Lunch (included in registration fee)
5:00 PM Seminar concludes (approximately)

Adobe Download Program Agenda

Event Location
1065 Avenue of the Americas, 16th Floor
(Enter at either 111 W 40th Street or 110 W 41st Street)
New York, NY 10018
(212) 682-2500

Registration is open to both 4A's members and non 4A's members.

Two-Day Registration Fee
$549 per person, 4A’s members
$749 per person, Non 4A’s members

How to Register
Go to
1) Login to the 4A’s Web site using your company email address
2) If you do not have an account on the 4A’s Web site, create an account using your company email address
3) Click the “Events” link then “All Upcoming Events” on the 4A’s homepage
4) Locate desired event and register.

Cancellation Policy
Excluding a $50 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Wednesday, July 10, 2013. No refunds will be allowed after this date. Substitutions will be allowed provided arrangements are made with 4A’s.


 Contact Cecilia Graham at 212-850-0756 or
Programming: Contact Bob Linden at 212-850-0750 or