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2014 Southern California Institute of Advanced Advertising Studies

2014 Southern California Institute of Advanced Advertising Studies
When: February 3 - May 13, 2014

This year's client | Taco Bell

The 4A’s Institute of Advanced Advertising Studies (IAAS) has trained some of the best and brightest industry professionals in the business.

The 4A’s Southern California IAAS program is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:

•   The digital space including mobile
•   Positioning and branding
•   Strategy and planning
•   Team building
•   Creative development
•   The media landscape
•   Public relations
•   Campaign metrics
•   Presentation skills.

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is Taco Bell. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.

The course runs from February 3 through May 13, culminating with individual “agency” presentations to representatives from Taco Bell in a quest to “win” the business. On May 19, the students will be recognized and the winning team announced at a Graduation celebration. All sessions will be held at UCLA and classes begin at 6:30PM and conclude at 9:00PM.

Adobe Download Course Curriculum 

Event Location:
UCLA Extension
405 Hilgard Avenue
Los Angeles, CA 90095
(310) 825-4321

Who Should Attend?
The Institute is designed for young professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior staff with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
The cost for the 2014 IAAS program is $1,350 for the first two registrants and $1,250 for subsequent registrants. The non-member price is $1,600 per person.

The registration deadline for the Southern California Institute of Advanced Advertising Studies is Monday, January 27, 2014. To register, click the appropriate button shown below.

We hope you’ll make this investment in your agency by registering your best and brightest. Note: We are anticipating a very quick sellout so we would urge you to register as soon as possible. 


Registration: Contact Alixe Morehouse at (310) 300-3422 or
Programming/Logistics: Contact Cliff Scott, IAAS Director at (818) 735-7370 or
erry McGee, 4A's Executive Vice President at (310) 300-3422,