Everyday Influence: How to Communicate With Impact & Move People to Take Action

May 30, 2014
8:30 AM - 4:30 PM EDT
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You may not be as influential as you think you are! Most of us believe if we know our topic or if we feel good we must be good. One of the biggest mistakes we make is assuming how we feel determines how others perceive us. This session will give you the opportunity to take a closer look at what’s really going.

Today’s fast-paced business environment requires leaders who can impact and influence others with solid communication practices. But in the world of emails and text messages, it’s easy to overlook the importance of face-to-face communication and the focus, discipline and hard work required to be influential.

Whether you’re influencing one of your employees, delivering a presentation or facilitating a meeting how you deliver determines whether or not others see you as credible, knowledgeable and trustworthy. Without doing this effectively, you inhibit your maximum potential to influence, increase profits and build a reputation you’re proud of.

Workshop leader Stacey Hanke, will teach you how to eliminate the static that plagues communicative delivery. You will learn how to persuade, sell your ideas, motivate and move others to action. She will explain the positive actions you can take to increase your impact and value to your peers, clients and teams. This highly interactive workshop will show you how to immediately implement the influence skills and techniques you learn to your day-to-day conversations.

What’s in it for you?
•  See yourself as others see you; are you as good-or bad as you think you are when you communicate with influence?
    o  Project confidence, credibility and trust consistently during all conversations; presentations, meetings, new business pitches, face-to-face and virtual conversations.
• Avoid the biggest mistakes that could jeopardize your reputation.
• Communicate a message using a proven strategy used by CEOs to be heard and understood.
    o  Connect and engage to encourage motivation, attention and action.
    o  Tailor your message and style on the fly to increase listener engagement.
    o  Communicate the value of your message to clients within the first 30 seconds of Apply the Communication Quick Start™ when preparing for business pitches, meetings, conference calls, face-to-face conversations.
• Avoid rambling, getting off track and get to the point.
    o  Communicate a message that meets your listeners’ needs and expectations.
    o  Deliver a message your listener wants to receive, not only what you want them to hear.

Who Should Attend
If you are an agency leader, senior manager, account executive or media director mark your calendar and plan to attend. This seminar will help you in your day-to-day presentations as well as in those crucial meetings with clients and new business prospects.

About Your Seminar Leader
Stacey Hanke is co-author of the book; Yes You Can! Everything You Need From A To Z To Influence Others To Take Action.

Stacey is founder of Stacey Hanke Inc. and has trained over 15,000 people to rid themselves of bad body language habits and choose words wisely. She has delivered over 500 presentations for business leaders in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, Kohl’s, United States Army, Navy and Air Force, Leo Burnett, University of Chicago, General Mills and the FDA. She has inspired thousands as a featured guest on media outlets including; SmartMoney magazine, Business Week, Lifetime Network, Chicago WGN and WLS-AM.

Seminar Schedule
8:30 AM   Registration and Continental Breakfast (included in registration fee)
9:00 AM   Seminar begins
12–1 PM   Lunch (included in registration fee)
4:30 PM   Seminar concludes (approximately)

Event Location:
Say It Loud
1121 N. Mills Avenue
Orlando, FL 32803
Onsite Contact:
Jullio Lima | julio@sayitloud.us
D#407-898-7299 | C#407-760-5951

Adobe  Download Program Agenda


Registration Fee
$275 per person, 4A's members
$375 per person, non 4A's members

Cancellation Policy
Excluding a $25 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Friday, May 23, 2014. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.


Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming: Contact Bob Linden at 212-850-0750 or bobl@aaaa.org