Competitive Pitch Discovery: Uncovering Exactly What It Will Take to Win
When: January 29, 2013 1 - 2 PM EST
Time: 1 - 2 PM EST
Knowing what’s really going on behind the scenes of a competitive review is a guessing game at best. However, understanding what the prospect is really up to can make or break your pitch. Should you even engage? If so, what approach will best convert the business?
Let’s not forget all the other questions your team is worried about:
- Do they already have a favorite agency?
- Do they plan on leaving the incumbent – or is this just a procurement exercise?
- While the brief might say one thing, what are they REALLY looking for with the work?
- Do you give them what they need – or what will win? While the selection criteria might say one thing, what are they REALLY looking for in a new agency?
On January 29, join Brent Hodgins, managing partner, Mirren Business Development, as he discusses how to inject a discovery process into every competitive review – even if the prospect hasn’t offered one.
Brent will take you through a step-by-step process to get the prospect to open up more and how certain discovery questions and tactics will quickly reveal the truth. Leave with an approach that will help you to better understand your real chances of winning – and if your chances are good, what it will take to beat the other agencies.
You are in pitches to win—this Webinar is about winning business.
Single Registrant: $99
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $199
Full Conference Room: $699*
Unlimited Access for the Company: $1499**
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
A cancellation fee of $25 will be applied to any cancellations.
Please contact Troy Starwalt at the 4A's. email@example.com | 212-850-0733