2013 4A's Executive Leadership Program

Management Training
April 2 - 4, 2013
New YorkNY 10018
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To be put on a wait list, please email Bob Linden at bobl@aaaa.org.

Research conducted by Harvard University found that about half of those who move into leadership positions fail. No agency can be successful over time with those odds.

As a result, after a two year hiatus, 4A’s is once again offering the Executive Leadership Program (ELP),  a three day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time.  The result is actionable skills that participants can immediately apply in their work to succeed.

The Agency Leadership SimulationTM (ALS)

During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.

Who Should Attend?

Target attendees include: new office CEO’s, COO’s, client service directors, major account directors, creative directors and high-potential department heads. The ALS is also an invaluable learning experience for those being considered to eventually succeed current agency leaders. 

Agenda & Additional Information

The 4A’s Executive Leadership Program will be held April 2 – 4 at 4A’s Headquarters.  (1065 Ave of the Americas, 16th FL, New York, NY 10018)  We have a few additional documents below about the program.

Syllabus for the Three Day Program
Bio of Ed Baron (The Facilitator and Program Leader)


All attendees are asked tomake their own hotel and travel arrangements.
List of Nearby Hotels


The number of attendees will be limited to 20 attendees to ensure a healthy diversification of experiences, specialties and points-of-view, yet small enough to allow for individual attendee attention.  Given the popularity of this program, we are anticipating a quick sellout so we would urge you to register your colleagues as soon as possible.

This program is only open to 4A's Members Only.

Early Rate:  $1,950 (On or before February 28th)

Regular Rate: $2,450 (Starts March 1st)

Cancellation Policy:  Refunds will be granted, excluding a processing fee of $150, if written notice is emailed to Troy Starwalt at tstarwalt@aaaa.org before March 4th.  Substitutions are permitted.  Please e-mail cancellations or substitutions to Troy at tstarwalt@aaaa.org.


Program | Bob Linden | bobl@aaaa.org
Registration and Logistics | Troy Starwalt | tstarwalt@aaaa.org