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This year's client | RaceTrac
For more than four decades, the 4A's Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today's top agency executives are IAAS graduates.
The 4A’s Atlanta Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:
- The digital space
- Positioning and branding
- Team building
- Creative brief writing and creative development
- The media landscape
- Integrated marketing
- Public relations
- Presentation skills.
Best of all, students develop their skills by working on an actual client assignment in a team environment. This year's client is RaceTrac. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.
The course runs from February 5 - May 21, 2013, culminating with individual "agency" presentations to representatives from RaceTrac in a quest to "win" the business. On May 14th or 21st (date TBD), the students will be recognized and the winning team announced at a Graduation celebration. All sessions will be held at the Portfolio Center. All classes begin at 6 PM and conclude at 9 PM.
Download Course Curriculum
Who Should Attend?
The Institute is designed for junior professionals with one to five years experience. The program is beneficial to all agency disciplines.
How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior people with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.
The cost for the 2013 IAAS program is $1,300 for the first participant from the 4A's member agency, $1,200 for the second and $1,100 for the third or more. The price for non 4A's members is $1,500 per person.
The registration deadline for the 4A's Atlanta Institute of Advanced Advertising Studies is Tuesday, January 29, 2013. Registration is via ONLINE REGISTRATION ONLY. To register, click the appropriate registration button shown below.
We hope you’ll make this investment in your agency by registering your best and brightest. Working in tandem with RaceTrac is a once-in-a-lifetime opportunity.
Registration: Contact Cecilia Graham at (212) 850-0756 or firstname.lastname@example.org
Programming/Logistics: Contact Sal Kibler IAAS Director at (678) 637-4447 / email@example.com or Courtney Witt, IAAS Coordinator, at firstname.lastname@example.org / (770) 354-4515