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Stepping Up Without Tripping Up: Leadership Skills for Creatives

Stepping Up Without Tripping Up: Leadership Skills for Creatives
When: October 9, 2013 8:30 AM - 4:30 PM CDT

Getting the promotion that comes with management responsibilities is the moment many creative people have been waiting for. “I’m the leader!” But the euphoria is often followed by the shock of realizing it takes a whole different skill set to lead that’s not taught in ad school or on the job anymore.

Too often, the “soft skills” and mature perspective needed to motivate, inspire and effectively direct others can only be gleaned from osmosis and making mistakes. It’s sink or swim. This one-day workshop will give you the tools and insights to be a successful leader.

The shift from self-focus to group focus is a big one, and critical to leading effectively. Creatives who have been immersed in building their own body of work, promoting themselves and learning their craft who now need to redirect much of their energies to creating conditions for the success of others, can feel at a loss. Shifting from short-term goals to taking the longer view on accounts, the company and the work doesn’t come naturally for many. This workshop helps creatives make the big transition from “me” to “we.” It will offer translation of their new reality, shows them how to create great relationships with people key to delivering the best work and supply tools to do better work that they can teach others to use. It will help participants recognize their power, and use it wisely.

Who Should Attend
Anyone in a creative job who is stepping into a management role, is already in that role, or a rising star on their way to the role.

About Your Seminar Leaders
Janet Kestin and Nancy Vonk are the co-founders of Swim. They have delivered transformative leadership training to advertising creatives across North America. (“I got more out of Swim in one hour than a week at Cannes”). They work with companies like Ogilvy, Sid Lee, Goodby Silverstein, Droga5, Google, Unilever, Kraft, Scotiabank and the Design Futures Council. Their unconventional program has been news-making; Swim’s ‘11 launch prompted ink in Forbes, Fast Company, Creativity, Adweek, Ad Age, The Globe and Mail and other spaces.

Janet and Nancy were the Co-Chief Creative Officers of Ogilvy Toronto from ‘98 to ‘11. They led their office to two Cannes Grand Prix, a Grand Clio and Creativity’s Best of Show. They write "Ask Jancy" on, and penned Pick Me, a staple in ad schools from Texas to Turkey. Ad Age named them among the “100 Most Influential Women in Advertising” of ‘12. Nancy has served on the board of The One Club since ‘09. They’re writing a HarperCollins career guide for women, and contribute regularly to Fast Company.

Seminar Schedule
8:30 AM Registration and Continental Breakfast (included in registration fee)
9:00 AM Seminar begins
12–1 PM Lunch (included in registration fee)
4:30 PM Seminar concludes (approximately)

Event Location:
Catalyst Ranch
656 W Randolph Street
Chicago, IL 60661-2132
(312) 207-1710
Onsite contact: Meredith Woolard

Download Program Agenda

Registration is open to 4A's members and non 4A's members.

Registration Fees
$350 per person, 4A's members
$450 per person, Non 4A's members

Cancellation Policy
Excluding a $25 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Wednesday, October 2, 2013. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.


Logistics/Registration: Contact Cecilia Graham at 212-850-0756 or
Programming: Contact Bob Linden at 212-850-0750 or