Does your agency take a scattershot approach with Paid Search?
Charles Pinkerton, Partner and Director of Communications Insight, The Media Kitchen, will explain why most advertisers are blindly bidding for search terms.
Explore why Paid Search has become the most complex media to buy; and why Optimization and Maintenance has become a high-octane, high-performance business. Learn why—with a number of high powered buying and maintenance platforms being parity tools—getting the best results now require an AJ Foyt or Dale Earnhardt to use them to be the most effective.
See how one advertiser can pay 2 to 3 times less than others for the same word, and why simply setting bid ranges based on Cost-per-Click and Cost-per Acquisition means you have already lost the race before it has begun—not only now but for months or years to come.
Single Registration: $99
Full Conference Room: $349*
Unlimited Access for the Company: $999
*Full Conference Room provides one link to use in one Conference Room. No limitation on number of viewers.
A cancellation fee of $50 will be applied to any cancellations for paid registrations.
Questions? Please contact Troy Starwalt at the 4A's. email@example.com | 212-850-0733