Chicago 4A’s 2013 IAAS Challenge
The Chicago 4A’s is pleased to partner with the City of Chicago on the 2013 Institute of Advanced Advertising Studies (IAAS). We’ll be working with City leaders to create a marketing communications program to make significant economic impact on our City’s future. Specific details of the brand challenge will be revealed at the IAAS kick-off session on February 19.
Chicago 4A’s IAAS
The IAAS is a key strategic element of the Chicago 4A’s mission to attract and develop the best talent in the industry. Begun over 40 years ago in Chicago, it is the 4A's longest running and most successful development program. It puts young agency professionals into real-life marketing situations and challenges teams to compete to deliver the most creative and effective marketing communications plan for a real client.
Top 40 Up-and-Coming Agency Professionals
The IAAS is designed for the most promising up-and-coming agency professionals across all disciplines; including creative, media, research, brand planning, account service, public relations, digital, social, and direct. Admittance is limited to 40 and determined by the Chicago IAAS Director and Advisory Board based on individual skills and team composition needs.
Application and Admittance
Applications will be accepted starting Wednesday, January 23, 2013. If you are interested in applying, please scroll down to the bottom of this page and click below tab (i.e., REGISTER YOURSELF / REGISTER OTHERS OR A GROUP).
Upon applying, our IAAS Director, Marty Kohr, will forward a questionnaire for you to complete and return back to him. This information will be used to form five competive teams, each balanced with eight participants covering key skills and disciplines. Admittance notification will be delivered to candidates and agency sponsors by February 15.
Download Program Curriculum
The program kickoff meeting is on Tuesday, February 19 from 6:00 - 8:30 PM at Havas Chicago. Subsequent meetings will be on Wednesday evenings (starting Wednesday, February 27) from 6:00 - 8:30 PM at Medill/Northwestern downtown classrooms or at hosting agencies. The basic structure for each session is a focused discussion during the first half of class led by a senior agency expert or Northwestern Medill instructor. Teams then break out for individual work sessions during the second half.
Class communication and course documents are on-line. Each team determines their own individual meeting schedules and communication means.
The last phase in April is unique to the 2013 Chicago 4A’s IAAS. It’s been added to give Chicago 4A’s agencies the opportunity to work together to further elevate the best thinking of the IAAS teams to bring The City of Chicago a collective view on how best to build our economic future.
Participant and Agency Benefits
After graduating, participants will have a truer sense of the big picture, a better ability to collaborate in team environments, and an even stronger passion for doing great work. They’ll also join the active community of 4A’s IAAS alums.
Volunteer Professional Instructors and Medill IMC Professors
The 4A’s IAAS is able to deliver superior learning through the volunteer contributions of top professionals from Chicago agencies and from Northwestern University’s Medill IMC faculty. We thank our faculty and their companies for this most valuable support. (We’re always looking for more help.)
Northwestern University’s Medill IMC Partnership and Certification
The Chicago 4A’s IAAS Academic Advisory Board, chaired by Medill IMC Dean, Frank Mulhern, provides curricula and ongoing guidance. Those who successfully complete the program earn a Certificate of IAAS Completion signed by the Chicago 4A’s and Northwestern University’s Medill IMC.
Please let us know if you have any questions or want to participate in any way.
The Chicago 4A’s IAAS Advisory Board
Chicago 4A’s IAAS Director
Northwestern University Medill IMC Faculty