2013 Northern California Institute of Advanced Advertising Studies

IAAS Classes
January 29 - May 15, 2013
San FranciscoCA 
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This year's client | Skyy Vodka

For more than four decades, the 4A’s Institute of Advanced Advertising Studies (IAAS) has trained some of the best and brightest industry professionals in the business.

The 4A’s Northern California IAAS program is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:

•   The digital space including mobile
•   Positioning and branding
•   Strategy and planning
•   Team building
•   Creative development
•   The media landscape
•   Public relations
•   Campaign metrics
•   Presentation skills.

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is Skyy Vodka. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.

The course runs from January 29 through May 8, culminating with individual “agency” presentations to representatives from Skyy Vodka in a quest to “win” the business. On May 15, the students will be recognized and the winning team announced at a Graduation celebration. All sessions will be held at Golden Gate University and classes begin at 6:30PM and conclude at 9:00PM.

Adobe  Download Course Curriculum

Who Should Attend?
The Institute is designed for young professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior staff with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
The cost for the 2013 IAAS program is $1,350 for the first two registrants and $1,250 for subsequent registrants. The non-member price is $1,600 per person.

The registration deadline for the Northern California Institute of Advanced Advertising Studies is Tuesday, January 22, 2013. Registration is via ONLINE REGISTRATION ONLY. To register, click the appropriate button shown below.

We hope you’ll make this investment in your agency by registering your best and brightest. Note: We are anticipating a very quick sellout so we would urge you to register as soon as possible. 


Registration: Contact Alixe Morehouse at (310) 300-3422 or amorehouse@aaaa.org
Programming/Logistics: Contact Mitchell Friedman, IAAS Director at (415) 562-6782 or mfctalk@gmail.com;
Jerry McGee, 4A's Executive Vice President at (310) 300-3422, jmcgee@aaaa.org