2013 New York Institute of Advanced Advertising Studies

IAAS Classes
January 22 - May 14, 2013
New YorkNY 10010
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This year's client | serve®

Serve® from American Express is a digital prepaid account that's loaded with extra features and benefits. It's a great alternative to debit and other prepaid cards.

For more than 30 years, the 4A's New York Institute of Advanced Advertising Studies (IAAS) has been training the best and the brightest agency professionals in the business. 

The faculty, judges and mentors are recruited from leading agencies. Under the guidance of these seasoned veterans, IAAS is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:

  • The digital space
  • Positioning and branding
  • Team building
  • Creative brief writing and creative development
  • The media landscape
  • New Business
  • Presentation skills.

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is serve®. This will be a wonderful opportunity for your best and brightest to work on newsworthy business and creative problems. The course runs from January 22 through May 14, 2013, culminating with a team presentation to serve® representatives and a panel of industry professionals. Graduation is May 20.

Adobe  Download Course Curriculum 

Who Should Attend?
The Institute is designed for junior professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior staff with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
4A's members: The 4A's members cost for the 2013 IAAS program is $1,500 per person; the price for non 4A's members is $1,750 per person.

The NEW registration deadline for the 4A's New York Institute of Advanced Advertising Studies has been moved to Thursday, January 24, 2013.  Registration is via ONLINE REGISTRATION ONLY. To register, click the appropriate register button shown below.

We hope you’ll make this investment in your agency by registering your best and brightest. Working in tandem with serve® provides an incredible opportunity.


 Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming/Logistics: Contact Lori Lum, IAAS Director at (917) 816-3817 or lorilum@me.com; Dana Rowe, IAAS Coordinator at (917) 648-8653 or rowe.da@gmail.com