2013 Philly Institute of Advanced Advertising Studies

IAAS Classes
January 14 - April 8, 2013
Various locations: Philadelphia
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This year's client | Klondike

For the past 27 years, the 4A’s Philly Institute of Advanced Advertising Studies (IAAS) has been training the city’s best and the brightest in the agency business. In fact, many of today's top agency executives are IAAS graduates.

IAAS is the perfect vehicle for your next generation of advertising leaders. By the end of the course, the student will know how to:

  • Select and interpret market research data
  • Evaluate consumer behavior
  • Segment target audiences
  • Formulate a marketing plan
  • Position a product
  • Develop a creative strategy
  • Determine the best media plan
  • Give a formal agency presentation.

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is Klondike. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations. The course runs from January 14 – April 8, 2013, culminating with a team presentation to Klondike's representatives and a panel of industry professionals.

Adobe  Download Course Curriculum  

Who Should Attend
The Institute is designed for junior professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?

After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior people with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost

The cost for the 2013 IAAS program is $1,350 for the first participant from a 4A's member agency and $1,050 for additional staff. Class location to be included in the Course Curriculum. All classes begin at 6 PM and conclude at 9 PM.


The registration deadline for the 4A's Philly Institute of Advanced Advertising Studies is Friday, December 21, 2012. Registration is via ONLINE REGISTRATION ONLY. To register, click the appropriate register button shown below.

We hope you’ll make this investment in your agency by registering your best and brightest. Working in tandem with Klondike is a once-in-a-lifetime opportunity.

 Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming/Logistics: Contact Melissa Juergens, IAAS Manager at (215) 641-8700 x113 or mjuergens@mayoseitzmedia.com