Need help with registration?

Contact our Events Team:

2014 Philly Institute of Advanced Advertising Studies

2014 Philly Institute of Advanced Advertising Studies
When: January 13 - April 7, 2014

This year's client | Unilever Suave Men's Grooming Line

The 4A’s Philly Institute of Advanced Advertising Studies (IAAS) has been training the city’s best and the brightest in the agency business. In fact, many of today's top agency executives are IAAS graduates.

IAAS is the perfect vehicle for your next generation of advertising leaders. By the end of the course, the student will know how to:

  • Select and interpret market research data
  • Evaluate consumer behavior
  • Segment target audiences
  • Formulate a marketing plan
  • Position a product
  • Develop a creative strategy
  • Determine the best media plan
  • Give a formal agency presentation.

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is Unilever Suave Men's Grooming Line. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations. The course runs from January 13 – April 7, 2014, culminating with a team presentation to Unilever's Suave representatives and a panel of industry professionals.

Adobe  Download Course Curriculum  

Who Should Attend
The Institute is designed for junior professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?

After graduating from the Institute, participants will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior people with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
The cost for the 2014 IAAS program is $1,350 for the first participant from a 4A's member agency and $1,050 for additional staff. Class location to be included in the Course Curriculum. All classes begin at 6 PM and conclude at 9 PM.

The registration deadline for the 4A's Philly Institute of Advanced Advertising Studies is Friday, December 20, 2013. To register, click the appropriate register button shown below.

We hope you’ll make this investment in your agency by registering your rising stars. Working in tandem with Unilever's Suave is a once-in-a-lifetime opportunity.


 Contact Cecilia Graham at 212-850-0756 or
Programming/Logistics: Contact Melissa Juergens, IAAS Manager at (215) 641-8700 x113 or