Account Management Workshop: How to Lead Clients, Grow Accounts and Partner With Creatives

April 2, 2013
8:30 AM - 4:30 PM EDT
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Do you have a basic training program for young account managers? Do you wish they could get smarter, faster? Do you want them to lead your clients better and anticipate problems before they become serious? Do you wish they knew how to grow an account into a real moneymaker?

If you've ever made wishes like these, your agency should participate in the Account Management Workshop.

What will account managers learn?
In this 1-day workshop, Sheila Campbell will teach your account managers the skills they need to become sharp account managers. They will learn how to listen for what a client really needs, be able to turn problem accounts around without damaging the relationship, gain confidence in dealing with larger or more demanding clients, and find out how to get more business from existing clients.

Who should attend?
The seminar is designed for account service people with at least one year of solid account service and those with less than five years experience. Account managers you think hold promise, but could use more experience, more confidence or more expertise, should attend. And, since this workshop will prove to be a valuable lesson in account management, even more experienced account managers will gain something by attending this seminar.

Workshop Schedule
8:30 AM   Registration and Continental Breakfast (included in registration fee)
9:00 AM   Seminar Begins
12–1 PM   Lunch (included in registration fee)
4:30 PM   Seminar Concludes (approximately)

Event Location
Johns Hopkins University
10 East 33rd Street, Room: Salon C
Baltimore, MD 21218-3201
(410) 516-3962

Adobe  Download Program Agenda 

Registration is open to both 4A's members and non 4A's members.

Registration Fee
$275 per person, 4A's Member
$375 per person, Non 4A's Member

Cancellation Policy
Excluding a $25 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Tuesday, March 26, 2013. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.


Contact Cecilia Graham at 212-850-0756 or
Programming: Contact Bob Linden at 212-850-0750 or