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2014 New York Institute of Advanced Advertising Studies

2014 New York Institute of Advanced Advertising Studies
When: January 27 - May 13, 2014

This year's client | citi bike

The 4A's New York Institute of Advanced Advertising Studies (IAAS) is renowned for training the best and the brightest agency professionals in the business.

The faculty, judges and mentors are recruited from leading agencies. Under the guidance of these seasoned veterans, IAAS is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:
  • The digital space
  • Positioning and branding
  • Team building
  • Creative brief writing and creative development
  • The media landscape
  • New Business
  • Presentation skills.
Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is citi bike. This will be a wonderful opportunity for your rising stars to work on newsworthy business and creative problems. The course runs from January 27 through May 13, 2014, culminating with a team presentation to citi bike representatives and a panel of industry professionals. Graduation is May 14.

Download Course Curriculum 

Who Should Attend?
The Institute is designed for junior professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior staff with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
4A's members: The 4A's members cost for the 2014 IAAS program is $1,500 per person; the price for non 4A's members is $1,750 per person.

The registration deadline for the 4A's New York Institute of Advanced Advertising Studies is Thursday, January 23, 2014. To register, click the appropriate register button shown below.

We hope you’ll make this investment in your agency by registering your rising stars. Working in tandem with citi bike provides an incredible opportunity.


 Contact Cecilia Graham at 212-850-0756 or
Programming/Logistics: Contact Lori Lum, IAAS Director at (917) 816-3817 or; Lizzy Dietrich, IAAS Coordinator at