2013 Twin Cities Institute of Advanced Advertising Studies

IAAS Classes
February 20 - May 10, 2013
University of St. Thomas
Saint PaulMN 55105
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This year's client | Pearson's

For more than four decades, the 4A's Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today's top agency executives are IAAS graduates.

The 4A’s Twin Cities IAAS program is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:

  • The digital space
  • Positioning and branding
  • Strategy and planning
  • Team building
  • Creative development
  • The media landscape
  • Public relations
  • Campaign metrics
  • Presentation skills.

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year's client is Pearson's. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.

This course runs from Febraury 20 through May 10, culminating with individual "agency" presentations to representatives from the Pearson's in a quest to "win" the business. All session will be held at the University of St. Thomas, Minneapolis Campus and classes begin at 6PM and conclude at 9PM.

Adobe  Download Course Curriculum

Event Location:
University of St. Thomas
Minneapolis Campus
2115 Summit Avenue
Saint Paul, MN 55105-1089
(651) 962-5000

Who Should Attend
The Institute is designed for young professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior people with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The cost for the 2013 IAAS program is $950 for the first 4A's member participant; $850 for each subsequent registrant from the agency; and $1,350 for Non 4A's members.

The registration deadline for the Twin Cities Institute of Advanced Advertising Studies is Wednesday, February 13. Sessions will be held at the University of St. Thomas, Minneapolis Campus. Registration is via ONLINE REGISTRATION ONLY. To register, click the appropriate registration button shown below.

We hope you’ll make this investment in your agency by registering your best and brightest. Working in tandem with Pearson's provides an excellent learning opportunity.


Contact Cecilia Graham at cecilia@aaaa.org or (212) 850-0756.
Programming/Logistics: Contact Stacy Janicki, Carmichael Lynch at stacy.janicki@clynch.com or Laurie Stearn, 4A's, at lstearn@aaaa.org or (312) 388-7470.