How to Develop a Mobile Strategy (Half-Day Seminar)

September 23, 2014
1 - 5 PM CDT
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With more than 69% of US consumers owning a smartphone, there is a relentless flood of data telling us how consumers react to advertising and PR stimulus by reaching for their phones.

Do you know how to integrate mobile into your strategic thinking? Can you explain how mobile fits into your solutions?

The mobile customer is essential to all brands today, and you need to have a firm foundation of this rapidly developing discipline.

By the end of this half-day workshop, Nick New of The Knowledge Engineers, will teach you to understand the key principles of developing insights around your consumers and their mobile customer journeys, as well as how to identify the role for mobile and set your business objectives and success criteria.

You will learn:
How the mobile customer journey and mobile touch-points are essential in modern communications marketing
Insights and context for building a mobile strategy
How location, device, context, need and intent impact solutions
Sources and tools for mobile insights that drive strategy
How mobile behaviors and user experience requirements differ from the web
Key Strategic objectives for mobile
Driving engagement
Building relationships
Driving Sales
Driving response
Examples of how tactics support objectives.
Who Should Attend
Agency staff who wants to develop confidence and skills to understand and develop mobile strategy that can give direction to mobile tactics and solutions.

Workshop Schedule
1:00 PM     Registration and Light Snack (included in registration fee)
1:30 PM     Seminar Begins
5:00 PM     Seminar Concludes (approximately)

Adobe Download Program Agenda  

Event Location
Lucas Park Grille
1234 Washington Avenue
St. Louis, MO 63103-1904
(314) 241-7770
Click here for directions to Lucas Park from your location.

Registration is open to 4A's members, St. Louis Ad Club members and Non 4A's/Non St. Louis Ad Club members.

Registration Fee
$175 per person, 4A’s members
$195 per person, St. Louis Ad Club members
$250 per person, Non 4A’s/Non St. Louis Ad Club members

SAVE $100 by registering the same person for both 1/2 day seminars ('How to Develop a Mobile Strategy' and 'Digital Project Management') being held on September 23, 2014:
$250 per person, 4A’s members
$290 per person, St. Louis Ad Club members
$400 per person, Non 4A’s/Non St. Louis Ad Club members

Cancellation Policy
Excluding a $25 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Tuesday, September 16, 2014. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.


Logistics/Registration: Contact Cecilia Graham at 212-850-0756 or
Programming: Contact Bob Linden at 212-850-0750 or