Digital Project Management | Tips on How to Make it Better

October 15, 2014
8:30 AM - 4:30 PM EDT
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A few years ago, more than 32% of digital projects failed to achieve their goals and around 44% were past deadline and over budget. While those numbers have improved, the need to successfully manage digital projects is more important than ever.

You have to be current with ever-evolving terminology and best practice processes. And responsibility doesn’t just rest on the project manager—it’s everybody’s job. It doesn’t matter that account management usually manages all the briefing and change processes with the client, or that creative teams interpret the requirements. Getting it right means everybody has to understand the processes of digital projects. And that means you have to adapt to new project management processes. 

Building on the great success of the webinar earlier this year, we are offering a full-day workshop to go into greater depth and practical exercises to turn learning into doing.

On October 15, Nick New, Managing Director, The Knowledge Engineers, will make sure you learn the tools you need to get your projects to run smoother, on time and on budget.

Attend this one-day workshop and learn practical skills that will make a difference and help you avoid some of the pitfalls that make projects go wrong.
*  Using a discovery phase to make sure you do it right the first time
*  Tips on managing requirements
*  Workflows, scrums and stealing from agile processes
*  The seven steps of documentation you need to get right
*  How to estimate time in developing a project plan
*  Common digital project pitfalls and how to avoid them
*  Testing and go-live processes that can help drive success.
Who Should Attend
This workshop is ideal for all agency staff involved in delivering projects and managing clients, producers, creative and projects that include digital deliverable.
Seminar Schedule
8:30 AM   Registration and Continental Breakfast (included in registration fee)
9:00 AM   Seminar begins
12–1 PM  Lunch (included in registration fee)
4:30 PM   Seminar concludes (approximately)
Event Location
1065 Avenue of the Americas, 16th Floor
New York, NY 10018
(Enter at either 111 W 40th Street or 110 W 41st Street)
Registration available to both 4A's members and non 4A's members.

Registration Fee
$375 per person, 4A’s members
$495 per person, Non 4A’s members
Cancellation Policy
Excluding a $25 processing fee, refunds will be granted only if requests are received by 4A’s in writing by Wednesday, October 8, 2014. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.

Logistics/Registration: Contact Cecilia Graham at 212-850-0756 or
Programming: Contact Bob Linden at 212-850-0750 or