Selling Creative Work to Clients and Prospects
October 16, 2014
1 - 2 PM EDT
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The challenge in getting clients to accept great creative work is that the client often cannot see what makes the creative great. This Webinar will give you the tools and language necessary to generate enthusiasm for your ideas, and most importantly, help you get clients to willingly and enthusiastically follow your recommendations.
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This Webinar is designed to ensure that your best ideas are accepted and not watered down through multiple trips to the drawing board. The end result is better work, less negotiation over executional details and less time spent implementing client suggestions.
- Getting clients excited about the creative, so that they are willing to take a risk
- Getting clients to concentrate on the concept rather than the executional detail (font, color, casting decision, etc.)
- Presenting ideas with greater impact, clarity and focus
- Helping all types of clients understand and personally relate to the creative
- Becoming more persuasive
- Creating more “theater of the mind” through set up and physical delivery of concepts
- Establishing creative staff’s credibility in the mind of the client.
Who should attend the Webinar?
Must attend! Creative staff that presents work to clients or prospects
Must attend! Account staff that presents creative work to clients or prospects
What can you expect from this Webinar?
Participants can expect to learn tools that will help them get their best ideas accepted by the client, while avoiding the typical client objections.
About your Webinar Leader:
Mark Schnurman, President, Filament Inc., has spent the last 15 years working with agencies throughout the world to help them better articulate their ideas to clients. Because Filament Inc. only works in the advertising industry, Mark has a keen understanding of the challenges facing creative staff trying to sell their ideas to clients who may not be the most enthusiastic audience. Mark has worked with agencies like The Martin Agency, Leo Burnett, Saatchi & Saatchi, Abelson Taylor and Razorfish to name a few, helping them sell their best ideas to clients.
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Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $229
Full Conference Room: $699*
Unlimited Access for the Company: $1499**
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
A fee of $25 will be applied to any cancellation.
Please contact Bob Linden | firstname.lastname@example.org | 212-850-0750