Turning Your Agency Website into an Active Selling Tool

September 17, 2014
1 - 2 PM EDT
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Connect with us. eventhelp@aaaa.org OR call: 212-682-2500.

Let’s be honest, most agency’s websites are designed to make the agency feel good about themselves. They certainly aren’t designed to engage clients. From cliché-ridden copy to self-indulgent waxing about the future, most agency websites are missing the opportunity to generate leads and convert business.
On September 17, based on the latest best practices from Mirren Training, Brent Hodgins will outline the key principles to ensure your website is operating as an effective selling tool. You will leave this Webinar with an approach for evaluating the effectiveness of your own online presence.
During this Webinar, you’ll learn:
•How to better define your target audience (hint, it’s not your Creative Directors)
•The three things clients look for from an agency website
•The most common clichés in agency websites
•How you should back up your positioning (and what to avoid)
•Where your site can add value to the client’s overall experience
•How to know you’ve got the right tone and voice.
Who Should Attend?
This Webinar is designed for agency CEOs, Management and New Business teams – anyone who is directly involved in the establishing the strategic growth plans for their agency.
About Your Webinar Leader:
Brent Hodgins is the Managing Partner at Mirren Business Development, a training firm that specializes in driving new business growth for marketing services agencies (www.Mirren.org). He has trained CEOs and their senior management teams in every major region around the world. At 25, Brent moved into advertising after selling his event marketing firm. He has since worked for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett.
Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $229
Full Conference Room: $699*
Unlimited Access for the Company: $1499**
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency.
A cancellation fee of $25 will be applied to any cancellations.
Please contact Maya Nachi at the 4A's. mnachi@aaaa.org | 212-850-0754