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The hardest part of developing a powerful strategy is often getting started. On October 23, Robin Hafitz, Open Mind Strategy, will share her own proven and hard-won "strategies to create strategies."
Account planners and would-be strategists on the agency and client side will learn the tools and tactics to get started.
This Webinar will teach attendees concrete exercises to develop strategies from scratch. Additionally, participants will learn how to guide a productive discussion to identify and develop valuable insights. Junior personnel will strongly benefit from this content, but even senior strategists will walk away with new inspiration.
Tools and Tactics will include:
• The "Circles" Exercise: a thought process to crack the strategic nut
• The Strategic Rolodex: adapting what you know to what you need now
• The Power of Conversation: talking it through to get started
• Starting Backwards: using creative instinct to develop strategy
• The Killer Objective: rethinking your goal in order to activate your strategy.
About Our Webinar Leader
Robin Hafitz is one of the first American Account Planning practitioners. She has been at the forefront of the evolving brand strategy discipline, beginning with her work as part of Chiat/Day’s famous winning Account Planning team to running the Planning-centric creative boutique Mad Dogs & Englishmen to her current role as CEO of Open Mind Strategy. Mentored by legendary planners including Jane Newman and Adam Morgan, Robin in return has mentored planners who now head departments and lead companies.
Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $229
Full Conference Room: $699*
Unlimited Access for the Company: $1499**
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency.
A cancellation fee of $25 will be applied to any cancellations.
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