Moving from "Account Service" to "Client Leadership": Developing and Implementing a Client Leadership Strategy

Webinar
October 30, 2014
1 - 2 PM EDT
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Connect with us. webinar@aaaa.org OR call: 212-682-2500.

It's not enough to keep clients happy by just doing what they've asked for. Agencies need to be constantly thinking ahead for clients, teaching them about the ever-changing marketing landscape, and always looking for opportunities to increase their value to — and their revenue from — clients.
 

You're constantly making plans — campaign plans for clients, and new business and strategic plans for the agency itself. But when was the last time you made a plan to strengthen client relationships and grow revenue on specific accounts — how to lead clients, not just service them?

On October 30, Sheila Campbell, President, Wild Blue Yonder will teach you how to make a succinct plan for leading a client into a stronger relationship. Not only will you be able to quickly identify problem areas and areas of opportunity for organic growth, you'll know how and when to present your ideas and maximize their chances of being accepted by clients.

In this Webinar, participants will learn:

- What’s expected of every high performing account leader

- A method for capturing insights that results in forward-thinking on client portfolios

- How the varying needs and interests of different people in the client’s business, as well as the current business situation, can help identify where and how to lead clients

- How to strategize where specific action needs to be taken to improve or repair client relationships

- How to devise action steps that will move the agency toward greater revenue growth with its existing clients

 And then they’ll learn how and when to present their ideas so that they have the maximum chance of being accepted by their clients.

What You Can Expect from This Webinar

At the end of the session, participants will be able to make a succinct plan for leading a client into a stronger relationship. They’ll be able to identify problem areas and areas of opportunity for organic growth, and they’ll have improved skills in following through on their ideas.

About Your Webinar Leader
 
Sheila Campbell is president of Wild Blue Yonder, a consulting firm based in Washington, DC. She conducts training sessions in managing client relationships, leading integrated accounts, presentation skills, creative thinking and leadership issues for agencies across the country. Before starting Wild Blue Yonder, Sheila spent her career in account management and agency ownership.

She has a masters degree in organization development from The American University and has taught strategy and creativity in the MBA program at Johns Hopkins University. She is co-author, with Merianne and Jeff Liteman, of Retreats That Work: Everything You Need to Know about Planning and Leading Great Offsites published by John Wiley & Sons in 2006.
Pricing
 
Member
Single Registrant: $129
Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
 
Non-Member
Single Registrant: $229
Conference Room: $699*
Unlimited Individual Access for the Agency: $1499**
 
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
 
Cancellations
A cancellation fee of $25 will be applied to any cancellations.
 
Questions?
Please contact webinar@aaaa.org | 212-850-0750