How to Build Your Clients’ Brands with Social Media

Webinar
July 24, 2014
1 - 2 PM EDT
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Using social media is nothing new, but explaining why and how it works continues to be a challenge in building client solutions.
 
The best known platforms-- Facebook, YouTube, Twitter, Pinterest, Instagram, Vine, Tumblr, Google+, LinkedIn, have enjoyed near exponential growth in recent times, and while most agencies and brands have activity here, few feel fully confident in linking social to strategy and performance metrics.  So what does best practice look like?  How is it working, and what is it doing for the brand?
 
Beyond the world of customer response, crisis management, and content strategy, there is still a world of complexity that needs to be approached with simplicity and solid marketing discipline.
 
On July 24th, Nick New, Managing Director, The Knowledge Engineers, will help you understand what brands are doing via social media by reviewing best practices across a variety of platforms.
 
If you plan to include social media in your marketing mix, then you should attend this Webinar.
 
Highlights:
 
Set yourself up for success:
•Explaining the strategy behind social media and engagement to clients
•Using monitoring, data and analytics to define the role of the platform
 
Be smart about what you set out to do:
•Influencers and audience segmentation 
•Defining objectives, setting success criteria, and agreeing measurement
•Architecting participation
•Understanding what listening can do for you
•Look beyond reach to involvement
 
Don’t be afraid to steal and make better:
•Examples of best practices across key platforms.
 
Who Should Attend This Webinar?
This Webinar is ideal for creatives, planners and account teams who wish to drive best practice in social media.
 
What can you expect from this Webinar?
Attendees will learn how to approach social media strategically and explain the mechanics clearly to their clients and colleagues.
 
“How to Build Your Clients’ Brands With Social Media” will be held on July 24 at 1 PM (EDT), and is open to 4As members and non-members.
 
Follow us on Twitter using #4AsWebinars.
 
Pricing:
Member
Single Registrant: $99
Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
 
Non-Member
Single Registrant: $199
Conference Room: $699*
Unlimited Individual Access for the Agency: $1499**

*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
 
Cancellations:
A cancellation fee of $25 will be applied to any cancellations.
 
Questions?
Please contact Maya Nachi at the 4A's. mnachi@aaaa.org | 212-850-0754