How to Build a Mobile Strategy

October 9, 2014
1 - 2 PM EDT
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Mobile Ad spend is set to nearly double this year to over $14 Billion this year!  Over 68% of US cellphones are smartphones, and over 50% of US adults own a tablet. All of this adds up to habits solidifying around retail and content such that have to acknowledge the American consumer as a Mobile consumer.  Having a clear strategy for how this fits into your marketing over the coming few years is a business essential. 

On October 9th, join Nick New, Managing Director, The Knowledge Engineers, as he will help you create a clear Mobile strategy that integrates with your existing work and focuses on delivering to client business needs. You will learn how to explain the benefits of different approaches as the key to unlocking the opportunity for your clients.   You will learn how to build revenue opportunities for your client and for your agency from consumer behaviors in the new customer journey.

If you plan to increase your digital revenues next year, and want to ensure that you deliver best-in-class Mobile work for your client then sign up for the Webinar that will help give you the knowledge and tools you need.

• How to explain where Mobile devices fit in the new customer journey
• Mapping mobile activity to ROI
• Simple frameworks to put structure around strategy
• Basic user experience that adds clarity to creative goals
• Learn from best practice examples of how to drive response, sales, relationships, and engagement
• Build closer client relationships by Identifying technology required to deliver future plans
• Set future plans in place today as you map forward to the needs in 2015 and beyond.


Attendees will learn tips and frameworks for developing Mobile strategy.  We will particularly focus on how to link to your client’s business goals and how to integrate with existing advertising work, as well as approaches on how to grow client spending.

Who Should Attend This Webinar? 

This Webinar is ideal for planners, creatives, and account management teams tasked with delivering Mobile for clients.

Webinar leader Nick New has spent the past 10 years championing and training in digital best practice, and is Managing Director of The Knowledge Engineers.  Over the last 7 years Nick has been working with advertising agencies, media owners and brands globally to develop digital vision and capability.



Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**


Single Registration: $229
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.


A cancellation fee of $25 will be applied to any cancellations.


Please contact Bob Linden at the 4A's. | 212-850-0750