2014 Virtual IAAS

IAAS Classes
September 30 - December 9, 2014
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To register for a 4A's event you must create an account with us.

Connect with us. eventhelp@aaaa.org OR call: 212-682-2500.

Register today! Early bird rates have been extended until August 29.

The 4A’s Institute of Advanced Advertising Studies (IAAS) is one of the most successful training programs in our industry. For more than 45 years it has put young, promising agency professionals into a real-life marketing environment, challenging them to deliver the most creative and effective marketing communications plan to achieve a client’s objective. 
The 4A’s currently operate IAAS programs in: Atlanta, Chicago, Boston, New York, San Francisco, Philadelphia, Los Angeles, Minneapolis, Dallas and Kansas City.
And now the Virtual IAAS makes this excellent training program available to all agencies regardless of location. 
Up-and-Coming Agency Professionals
The IAAS is designed for the promising agency professionals with one to five years of experience across all disciplines— creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile.
Klondike Brand Challenge
We are pleased to have Leslie Miller, Unilever’s Klondike Brand Manager, as our client partner again in 2014. After all, according to Leslie, “What could be more fun than working on ice cream?”
10-Week Curriculum
The session opens with introductions to marketing strategy, creativity and client expectations and then follows the path of preparing for a new business pitch. 

This includes the client briefing; diving deep into the consumer, the brand, the competition, the marketplace; finding insights and an integrating idea; developing and selling a marketing communication strategy; and planning the latest digital, social, mobile and experiential consumer engagement tools. The class schedule that begins September 30 and ends December 9, 2014, can be downloaded by clicking below link. 
Virtual Approach
A valuable element of the program is learning how to work with teammates in different agencies, geographies and time zones across the country. Our virtual process includes:

  • A weekly live web-conference for all participants to interact with faculty and each other every Tuesday evening from 7 to 8:30 pm (EST)
  • Video lectures and articles posted on-line to prepare for web-conference discussions
  • Individual teams establish their own communication and meeting schedules
  • Program communication will be on-line, via the Medill Mediasite, web and phone conferencing.

Volunteer Professional Instructors and Medill IMC Porfessors
The 4A’s IAAS is able to deliver superior learning through the volunteer contributions of top professionals from agencies across the U.S. and from Northwestern University’s Medill IMC professors.

Northwestern University’s Medill IMC Partnership and Certification
4A’s is proud to partner with Northwestern University’s Medill IMC Program.  The Medill IMC Academic Advisory Board, chaired by Associate Dean, Frank Mulhern provides curricula and ongoing guidance.

Students who successfully complete the program will earn a Certificate of IAAS Completion signed by 4A’s and Northwestern University’s Medill IMC.
For Participating Agencies
After graduating from the Institute, your people will return to work with a better understanding of the big picture, an enhanced ability to work virtually in a team environment and a renewed passion for doing excellent work and increasing their contributions. Marketing communications companies need a program that provides a real-life understanding of our business, and that is what IAAS delivers. The IAAS helps junior people jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

For Attendees
Let our outstanding faculty jump start your career. Contribute more to your agency. Network with other up-and-coming professionals. Get a better sense of the big picture, an enhanced ability to work in a team environment and an increased passion for excellence.

Registration is available to both 4A's members and non 4A's members. All sessions and teamwork will take place online. 

Registration Fees

Early Registration (register by August 29)
$999 per student, 4A's members
$1,250 per student, non 4A's members

Register after August 29
$1,250 per student, 4A's members
$1,550 per student, non 4A's members

Registration Deadline:  Tuesday, September 23, 2014
For program questions, please contact:
Marty Kohr, 4A's Virtual IAAS Director
Northwestern University Medill IMC Faculty
m-kohr@northwestern.edu or (847) 971-0092

or Bob Linden, 4A's SVP, Training, Education and Development @ bobl@aaaa.org or (212) 850-0750

For registration questions, please contact: Cecilia Graham @ cecilia@aaaa.org or at (212) 850-0756