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When the Wall Street Journal calls a third of ad traffic bogus and the rest of the industry publications throw more gasoline on the inferno, it’s hard to separate the truth from the fiction. But digital ad fraud is real; it is large; and it threatens every player in the value chain.
On October 7 join Technical Forensics Researcher, Dr. Augustine Fou, in this important new 4A’s Webinar on how agencies can help their clients and themselves stay on top of the rapidly morphing field of digital ad fraud.
•Explore each type of digital ad fraud and how it impacts your clients’ digital marketing programs;
•Learn about the available technology tools for detecting and mitigating fraud; their strengths and weaknesses; and how to choose the right ones; and,
•Discuss best practices and how to create programs with the right combination of technologies and techniques to help clients vigorously fight ad fraud.
Who Should Attend?
This Webinar should not only be attended by IT/technical team members but also, more importantly, the account/client management and strategy/planning team members who want the knowledge to be fluent about the topic and proactive in helping their clients get out in front of this threat which could derail entire marketing programs.
About Your Webinar Leader
Augustine Fou, PhD is a veteran of New York’s Silicon Alley, serving clients in digital strategy and marketing for over 18 years. As a forensics researcher he has also created technology and analytical techniques to detect the most advanced forms of ad fraud that costs advertisers billions of dollars a year. Dr. Fou was also former Chief Digital Officer of Healthcare Consultancy Group and Senior Digital Lead for McCann Worldgroup.
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Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $229
Full Conference Room: $699*
Unlimited Access for the Company: $1499**
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
A cancellation fee of $25 will be applied to any cancellations.
Please contact Bob Linden at the 4A's. firstname.lastname@example.org | 212-850-0750