Managing the Digital Talent Gap

April 29, 2013
1 - 2 PM EDT
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Managing the Digital Talent Gap

Want to build your digital revenues? Need to ensure that your company is taking advantage of digital marketing effectively?

You can’t do either unless you have the right talent. And how to find the right talent is one of the key issues keeping senior level staff awake at night.

Unless you are a digital expert, finding right talent can be a very expensive proposition. Many professionals complain that resumés for candidates in digital roles are misleading; discerning real digital skills during the recruitment process is a challenge.

This webinar will help you avoid the pitfalls.

On April 29, join Niall McKinney, CEO & Founder, The Knowledge Engineers, who will share examples, best practice, tips on avoiding pain points, and some basic digital training to help you better understand how to recruit, train and transform your staff for a digital future


             How to hire and retain great digital talent

             What are the key technology trends shaping today’s hiring

             The interview questions you need to ask a digital candidate and tricks to look out for

             How to create a digital culture within your company

             Where to invest digital training budget for 2013

             How to cut through digital jargon.


Who should attend this Webinar?

This Webinar is ideal for C-level, Human Resources and learning development professionals who are tasked with recruitment of digital talent.

What can you expect from this webinar?

Attendees will hear how to recruit, train and transform your staff for a digital future to best practice standards

Webinar leader Niall McKinney has spent the past 12 years developing digital best practices, and is Founder & CEO, The Knowledge Engineers.  Over the past 7 years Niall has been working with advertising agencies, media owners and brands globally to develop digital vision and capability.

Open to 4A's members and non-members, "Managing the Digital Talent Gap” will be held April 29 at 1 PM (EST). 



Registration Info



Single Registrant: $99
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**


Single Registration: $199
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

*Full Conference Room provides one link to use in one Conference Room. No limitation on number of viewers.

**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency.


A cancellation fee of $25 will be applied to any cancellations.

Questions? Please contact Maya Nachi at the 4A's. | 212-850-0754


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