New Leadership Skills for Client Service Professionals: Moving From Account Manager to Brand Leader

June 17, 2014
8:30 AM - 4:30 PM EDT
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Agency-client relationships have changed dramatically in the last 10 years. The days of exclusive, long-term relationships have been replaced by not only more project-oriented work, but the new reality of agencies functioning in a federation of specialized marketing communications firms serving a single client.
Especially for client service professionals, this new environment requires a more nimble collaborative approach that can introduce a new level of complexity in dealing with multiple internal and external stakeholders.

On June 17, join Tim Williams of Ignition Consulting Group in a full day seminar sponsored by the Pittsburgh Council, as he looks at the new leadership and management skills that are required to be a successful client service professional today, including:
  *    Your role as a strategic generalist who employs the skills and resources of specialists
  *    Managing client priorities, not just timetables 
  *    Changing your definition of productivity 
  *    Moving beyond “What do clients need?” to “What are clients trying to accomplish?” 
  *    Leading with the agile philosophy
  *    Why your primary job is outcomes, not activities.
When it comes to managing client relationships, your job is not just to be efficient, but rather effective. Workshop participants will come away with a new perspective on how to optimize their professional success and a new understanding of how to provide better leadership both internally and with their clients.
Who Should Attend
While many of the concepts are geared specifically for client service, all senior professionals who interface directly with clients can benefit from this workshop.
About Your Seminar Leader
This seminar is presented by Tim Williams, founder of Ignition Consulting Group, a leading consultancy devoted to helping marketing communications firms create more value for their clients. Tim is a noted author, international speaker, and presenter for major industry associations, agency networks, and business conferences worldwide. He is author of two books and is a frequent contributor to leading marketing publications including Advertising Age, Adweek, and Communication Arts in the United States and Campaign and Admap in the United Kingdom.

Seminar Schedule
8:30 AM   Registration and Continental Breakfast (included in registration fee)
9:00 AM   Seminar begins
12–1 PM   Lunch (included in registration fee)
4:30 PM   Seminar concludes (approximately)

Event Location
Smith Brothers Agency
116 Federal Street, Pittsburgh, PA 15212-5704
Onsite contact
Beth Sciullo (412)391-0555

Registration is available to both 4A's members and non 4A's members.

Registration Fee
$325 per person, 4A's members
$525 per person, non 4A's members

Cancellation Policy
Excluding a $25 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Tuesday, June 10, 2014. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.


Logistics/Registration: Contact Cecilia Graham at 212-850-0756 or
Programming: Contact Bob Linden at 212-850-0750 or